Three Golds from the Maine Public Relations Council Golden Arrow Awards for NMC
The first award was in the technology category for the Saddleback Maine website. When we created this site, our clients wanted to showcase the natural beauty of the Rangeley Lakes Region with big, bold photography. We wanted to be sure they benefitted from the best search engine optimization, so we carefully crafted the copy so it highlighted the key words that we knew people were searching on. The result? A beautiful site that is highly optimized for the search engines.
The second award was in the special events category for the Taste of Maine Media Marketplace. This is an event we organize annually for the Maine Office of Tourism. The purpose of this event is to bring represntatives from the Maine tourism industry to New York City and create a marketplace exclusively for members of the travel media. We have had the opportunity to garner considerable national publicity in such publications as O the Oprah Magazine, the CBS Morning News and the Today Show through contacts made at this event. Not only do we have representatives of the tourism industry but we also serve an amazing array of Maine seafood specialties and Maine-made drinks. It’s an event that everyone loves to attend, and evidently the Golden Arrow judges deemed it to be an excellent public relations initiative, as well.
The third award was for a pitch we made on behalf of the Maine Children’s Home for Little Wanderers. We also created their website, which is a bright, colorful, cheerful representation of this wonderful nonprofit organization located in Waterville, Maine. After the earthquakes in Haiti, the media gave the impression that orphans were just waiting to be plucked up off the streets and brought back to the U.S. We knew that adopting an orphan from Haiti was not as simple as it seemed. So we wrote a press release, and we lined up expert spokespersons from the Children’s Home for media interviews around the State. The press release was entitled “Maine Adoption Program Clears Up Misconceptions Surrounding the Adoption of Haitian Children Orphaned by ‘Quake. In addition to pitching TV and radio, we also pitched the print media. Coverage flowed in from all corners of the State of Maine. We felt good about clearing up misconceptions and getting the word out about the adoption services available through the Maine Children’s Home.
I would also like to take this opportunity to congratulate the other award winners, including GBritt, who won “Best In Show” for the second year in a row, this time for their popular Maine Restaurant Week promotion, which is coming right up from October 24 to October 31.
Maine has so many great creative people and agencies. I’m proud to own an agency that is among this group of award-winning Mainers.