It’s snowing hard in Maine today. My dog, Carrie, isn’t even sure she can make it down the stairs. In this photo, which I took about an hour ago, she was pondering her options. She did finally get down the stairs for a brief trip around the yard but then came right back into the house to get on her warm spot on the couch.
Since then we’ve gotten about two more inches. I’d say we have had over a foot of snow today and we may get another foot before the snow subsides.
It’s great for the ski business, but it’s not so great for traveling. My two sons are about to get in their car and drive two hours for a ski race tomorrow. I wish they wouldn’t go, but they are committed to their plans. Fingers crossed that they have a safe trip. At least they have good snow tires.
I hope that if it’s snowing where you are, at least you can either enjoy skiing or sledding or snowboarding, rather than driving in it!
I am very proud of the holiday card we produce each year at Nancy Marshall Communications and I wanted to share it with you here on the Maine PR Maven blog. It includes cherished family recipes from each of my employees in PDF format that you can print out and save. Please take a minute to look at the recipes and print out the recipe cards for your own collection or to share with others!
My mom, who is 76 years old, has been talking a lot lately about how the holidays have become overly commercial and overly ‘hyped.’ She craves the good old days when Christmas was a homemade holiday without a lot of commercial promotion. She says that everyone is always talking about how everything has to get done by Christmas, as if Christmas Day is some kind of official deadline date for everything.
As a business owner, I have a diffferent take on the impact of the holidays on our collective psyche. I find it interesting how many businesses either shut down their business between Christmas and New Year’s Day, or spend so much time partying that they really don’t get any business done. Although I love the holidays and I believe we should cherish time with our family and friends, I also feel that these weeks are critical to a business since they are the last weeks of the year to accomplish annual goals. Continue reading
Your customers and prospects are discussing your company, brand, products and competition right now in social media, with or without you.
They’re engaged in discussions on Facebook or posting reviews on TripAdvisor. They’re posting blog comments and conversing in forums. They’re asking peers for advice about what to buy and reviewing your level of service before making a final decision.
As the social media landscape grows with more ways to communicate, converse and complain, a new industry is growing in parallel; social media mining. Continue reading
As I had predicted in my post yesterday, the holiday spirit arrived once I focused on doing something charitable for those less fortunate. I had the opportunity to drive four fine young men around our town last night as part of a food drive for the Salem Economic Ministry.
My son Jamie, who is second from the right, along with his friends Max Richard (far right), Henry Townsend (third from right), and Jeremy Leavitt (on left) canvassed several neighborhoods at Sugarloaf gathering donations of canned food and in some cases, cash dollars so those less fortunate can enjoy a fine holiday meal.
Do you sometimes feel like everyone else is in the holiday spirit, but you still aren’t feeling it? That’s the way I’ve been feeling lately. I even traveled to New York City earlier this week on business, saw all the beautiful decorations and lights, and still didn’t feel in the holiday spirit.
But I’ve decided that today’s the day. The snow is falling lightly in the Maine mountains where I live, I decorated the tree first thing this morning, I plan to go to a holiday bazaar to buy a few gifts then finish my Christmas cards and even bake some Christmas cookies. Then, at 3:30, I will join my son and his school-mates and do the Carrabassett Valley Academy Canned Food Drive.
You know what? I have a feeling that the turning point in my day, the moment when I really start feeling in the spirit, is when I am with all the CVA kids gathering cans of food to give to people who need food to feed their families over the holiday. I look forward to that moment. I’ll report back, so stay tuned.
Thanks to Ragan.com’s PR Junkie Blog for sharing Yahoo and Bing’s Top Searches of 2010. These lists reveal to us what topics are of most interest to people. As marketers, we should seek to connect with these topics in some way in order to improve our search engine optimization.
Yahoo! Top Ten:
1. BP oil spill
2. World Cup
3. Miley Cyrus
4. Kim Kardashian
5. Lady Gaga
7. Megan Fox
8. Justin Bieber
9. American Idol
10. Britney Spears Continue reading