Be On the Look Out!
Last fall I attended a conference in Scottsdale, Ariz., called “BOLO” which stands for “Be On the Look Out.” It was such a good conference that I signed up to go again this year. It’s all about new opportunities that are presenting themselves each day in internet marketing and Web technology.
As I was thinking about our clients today, it occurred to me that “Be On the Look Out” is a key phrase for everyone at NMC…as it should be for anyone doing marketing and PR.
There are opportunities everywhere you turn for marketing partnerships, public relations and publicity, and people to meet (who will inspire you!).
Just today I was pitching the media for a client who makes home decor items. I emailed an editor pitching the items, but it led to an opportunity to have her home featured in a magazine. This is an opportunity that I jumped on, as it will not only feature my client’s home but her products in her home as well.
I believe that if you are open to the infinite number of opportunities available to you every day, good things will happen. So just remember…be on the look out! If you have clear goals in your mind, then the right opportunities will come to you.
And I highly recommend the BOLO Conference to be held at the Hotel Valley Ho in Scottsdale, Ariz., this October 2012. I’ll be there so be on the look out for me!