Successful Media Interviews Require Training and Preparation
By Greg Glynn, Account Executive
Over the past 10 years, I’ve had the chance to be behind a microphone or in front of a camera quite bit as both an interviewer and interviewee. No matter what side you’re on, the biggest piece of wisdom I can give you is, it’s not as easy as it looks. Just like preparing for an athletic event, training and preparation will help you be more successful.
At NMC, I always enjoy helping our clients with media training, because I’ve seen a lot of different situations and interview experiences that were successful, and some that weren’t so successful. I am happy I can help our clients prepare for their time to shine which is usually a brief time when the interviewee has an opportunity to communicate his or her key messages.
Whether it’s a major press conference, crisis communications or a TV, radio or print interview, I am happy to share my advice and tips for a successful media experience.
When it comes to wisdom for working with the media, here are some items I share with clients in their media training and some points for you to think about for your next media opportunity:
- Create a message map and concise talking points; commit them to memory if possible
- Anticipate questions from the media and prepare your responses in advance
- Develop a crisis communication strategy before a crisis occurs
- Understand that all types of media interviews are not the same so prepare for the specific media people you will be meeting with
- Do what you can to create an interruption-free environment, even if you have to suggest moving to another venue for the interview
- Media have deadlines, be sure to ask when they are and respect them
- Avoid distracting jewelry and bright colors (including pinks and whites) for TV interviews
After her recent media training session, Amber provided this testimonial.
Greg and the team at NMC helped me to define and refine my messaging so I could speak in a clear and succinct way. Not only did they help me by creating a message map, but then they provided media training, complete with playback, so I could see and hear myself and improve on my delivery. I am so appreciative for their invaluable assistance in this process.”
Thanks, Amber! We enjoyed working with you and wish you all the best in your upcoming press conference!
So whether you take the wisdom from me or you take it from Amber, investing in good quality media training and spending the time to prepare can make a big difference.