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How to Make the Most of your Blog

NMC Account Assistant, Erika Bush

Erika here, and I have a question for you. How many times have you visited a company’s website and thought: I want to know more? I know I feel this way a lot. Press and News pages are great, but if you are claiming to be an expert or giving advice as if you’re the best out there, then I want to know why. Why should I buy from you versus a competitor?

An easy answer: you have a killer blog. The entire team at NMC believes that the key to success is being someone your consumers “know, like and trust.” A blog lets people get to know you and like you, and as a result they trust you.

For me, writing about social media sites is fun and easy. I grew up in a generation that experienced the evolution of social media platforms firsthand. AOL, yeah, I had that and I had an AIM profile page complete with hearts and smiley faces that would later evolve into a customized MySpace page. Then, as soon as I was old enough to get a college email address, I was on Facebook and witnessed it become more public, to the point that the nine-year-old kid next door could have an account if he wanted.

Blogs are one thing that has stayed constant in this frenzy of change. They have existed in some way since the internet began, and while their role is changing, they aren’t going anywhere.

So how can you make the most of your blog? Let me share five best practices when it comes to influential blogging.

  • Create weekly features. If you want regular readers, then you must provide regular content.
  • Keep advertising to a minimum. Most people don’t mind ads down the sides of the content, in fact, we might not even notice it, but we do mind when we can’t scroll until we’ve watched a 30-second ad about something we don’t care about.
  • Engage your readers. Create contests, or link your posts to your social media pages or your business website. Your readers should feel like they are getting something out of reading your blog.
  • Link to previous posts. Not many readers are going to scroll back or search to find a previous post mentioned in a current article, so link to it for them. Keep your readership growing by making it easy for readers to find more relevant information.
  • Acknowledge other bloggers. Blogging is networking, and it isn’t necessarily a competition. Comment on other blogger’s posts and join the conversation. You will be surprised by who may reciprocate.

The key to a great blog is to develop a rapport with your readers and to offer them information that is relevant to what you can do for them. Now, I’m not saying that you should make it entirely about sales and the services you offer, but it should be about establishing yourself as a reputable source of information when it comes to the services you offer.

Finally, always remember that no matter what your topics include, blogging can be utilized as a fun way to enhance your brand.

 

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