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offering tips, techniques, and thoughts from Maine's PR Maven, Nancy Marshall


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Google Yourself!

Nancy Marshall, principal of Nancy Marshall Communications

7 Ways to Make Yourself More Findable

If someone entered your name into Google, what would they find?  Or, if they can’t remember your name, but they remember what you do, and enter some descriptive key words, will they be able to find you?

It’s a good idea to Google yourself to see what comes up! (Make sure you log out of your own Google account so the results aren’t skewed.) There may be other people who have the same name as you.  If you create a personal branding strategy to make sure that all of your online information is up to date and filled with the keywords that describe you and what you do, people will be more likely to find you and not others.

Here are my 7 tips to make sure you are findable:

  • Be sure your LinkedIn profile is up to date and filled with the keywords people might be using to find you.
  • Have you thought of creating a personal website?  Try to secure the URL for your own name, and then create a website all about you. This will definitely help you become more findable.
  • If you have a website for your business, or better yet, a personal website, make sure your biography is updated and also filled with the proper keywords.
  • If there have been stories in the media about you, then you will be more findable. Perhaps you’ve recently received an award or a promotion and you sent a news item to the newspaper. That kind of information will also come up in a Google search.
  • You can position yourself as an expert by pitching the media to do a story about your area of expertise. Or you can write an opinion column and submit it to the editorial page of your local newspaper. The more you can stand out from others by getting news coverage for your particular area of expertise, the better.
  • Speaking engagements are a great way for you to establish yourself as an expert and gain media coverage.  I speak at numerous chamber meetings and  annual meetings of professional organizations to get exposure with new audiences as well as attract television , radio and newspaper coverage.

Google now offers “Google Profiles.”  Here’s a link to mine: If you haven’t created a Google profile for yourself, now’s the time to do it.

The results that come up when you Google search Maine PR Maven, a term associated with the Nancy Marshall Communications brand.

All the inbound links that you generate to your website will help optimize your name so Google will be able to help people find you more easily.

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