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A Nightfly With A Rock ‘N Roll Soul

Frank FM Assistant Program Director and On-Air Personality, Leif Erickson

If you’re a fan of classic hits and live practically anywhere in the state of Maine, then you are probably familiar with 107.5 Frank FM.  As a member of Frank Nation, then you are also familiar with Assistant Program Director/Music Director/Afternoon Drive Host Leif Erickson.

Yes, he really does wear that many hats on a weekly basis—and that doesn’t even include the additional work he does for Snocountry Mountain Reports, and his recent official announcement of Leif Erickson Voiceover Services.

As a native of Massachusetts and Boston University graduate, Erickson was hired as a radio ski reporter for Snocountry Mountain Reports in Lebanon, New Hampshire after graduating with a degree in broadcast journalism. He soon made his way onto the air with Classic Rock station Q106 in Claremont, and after a few years he was recruited by a start-up station called Frank FM.

After eight years, Erickson says he can’t imagine living anywhere else. He credits the broad audience as the best and most challenging part of his job saying, “We’re a local station to not only Portland, but to Lewiston, Augusta, Bridgton, Sanford, South Paris, Farmington and well into New Hampshire! I enjoy bringing people together under that umbrella—Frank Nation—one big community, even if they do know I’m physically in the ‘big city’ of Portland.”

Social media has made Leif’s job a little easier, and he frequently uses it to test new material with listeners. He adds, “If I have some wise-crack on a relevant topic, I may test it out on my own Facebook page to see what kind of reaction I get. If the feedback is positive then I’ll repurpose it for my show later.”

Leif Erickson hits the slopes at Sunday River last winter.

Facebook is an incredible tool when it comes to connecting with listeners for Erickson. Even though he has a radio-specific fan page, listeners frequently find his personal Facebook page as well, and he always accepts their friend requests. He jokes, “I do have a brief disclaimer on my personal page that says:  Hey, this is me off the clock, don’t complain to my boss! I’m not above sharing a slice of life behind the scenes if I think my listeners might find it interesting.”

For Erickson, Facebook is also a way to learn more about his listeners, and he often uses it as a way to learn what they like, where they hang out, and what they want to hear—“This is a business that is all about connecting with the listener, is it not,” he asks.

That question is answered by the way he delivers content. Leif says, “Our listeners would rather I paint a picture of an odd individual’s antics on Monument Square that I’m witnessing from the studio window than whatever Lindsay Lohan’s in court for this week.”

When Leif isn’t juggling his work, he can frequently be found on the Portland Peninsula. He says, “I enjoy a bite and a brew at the Thirsty Pig, or Shay’s for dinner and drinks, but my favorite haunt is Slainte. It’s always full of interesting people, good brews on tap and kick- (enter expletive here)-bartending staff, and a diverse slate of music and culture just about every night of the week.”

To listen to Leif Erickson’s show, be sure to tune in to 107.5 Frank FM Monday through Friday 2pm to 7pm, or on Sundays 6am to noon. You can also check out his Facebook Fan Page at www.facebook.com/leifericksonontheradio.

We asked Leif to share five songs that describe him—click on the links below to find out what he picked! Did any of your favorite songs make the list?

Donald Fagen “The Nightfly”

Grand Funk Railroad “Rock and Roll Soul”

James Taylor “Country Road”

Todd Rundgren “There Are No Words”

Yes “Yours Is No Disgrace”

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