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Using Google AdWords to Attract Customers to Your Business

Hi, Erika here!

You’re bored on a Friday night and looking for something to do when a friend suggests that you guys grab a bite to eat and go see a movie. You say, “Sure, but I want try something new.” You both agree on pizza, so you Google search local pizza place Augusta Maine and you get this:

Local businesses Whipper’s, College Carryout and Pizza Stone make up the top results of the search. Where would your business be?

Chances are, you’re going to pick one of the places on this page—and there is an even better chance that it will be one of the first three or four listings.

So, how do you make sure that your business is near the top?

A search engine marketing system, such as Google AdWords, certainly helps!

NMC Interactive Marketing Manager Matt Rideout has recently received his AdWords Certification through Google’s AdWords Certification Program. The certification required training in complex marketing systems along with multiple tests, and Rideout says, “The certification lets our customers know that we are fully taking advantage of everything the AdWords marketing channel has to offer. Ultimately, it shows our dedication to ensuring our clients receive the best online advertising possible from NMC.”

NMC Principal Nancy Marshall adds, “Matt’s Google AdWords Certification adds one more area of expertise we can offer to our clients that will help them connect their marketing messages with their target audiences.”

So how does Google AdWords work?

  • Keywords are the key to a successful campaign. Think like a potential customer—if they had never been to your business how might they find you?
    • Pizza place:  thin crust pizza Augusta Maine, pizza delivery Augusta Maine, pizza places in Augusta Maine open late, etc.
    • Gym:  gym open late in Augusta Maine, Augusta Maine gym with tanning, Augusta Maine trial gym membership, etc.
  • You decide how much you spend by setting a daily budget that is comfortable for you, and you can change it at any time—you are never locked into a contract.
  • You only pay for results (cost-per-click), which means that you never pay for your ad to be displayed, but only when someone actually clicks on your ad and is redirected to your site and/or landing page.
  • Relevance means more business—the more relevant your ads and keywords are to the demographic, the higher your Quality Score. The higher your Quality Score, the higher up your position will be on a Google search.

NMC Interactive Marketing Manager Matt Rideout, who recently received his Google AdWords Certification.

As mentioned earlier in this article, the higher your position on the search results page, the more likely you are to be chosen. The more people click on your ads, the lower your cost-per-click will be!

The team here at NMC sets up cost-per-click systems that allow us to measure return on investment (ROI) so that our customers know they are generating a profit with their campaigns.

Contact us today to see how the NMC team can help your business reach the coveted #1 search result spot with $100 in free AdWords advertising.

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