Creating an SEO Content Strategy in 2014 for More Website Traffic
by Ebb Walton, NMC Account Assistant
Google made some big changes to its SEO algorithms in 2013. What does this mean for businesses that want to maximize the number of visitors to their websites in 2014? Before we go over the tactics, first we must understand the changes.
Google Penguin and Hummingbird On average, Google makes around 500 tweaks to their existing SEO codes every year. In 2013, Google introduced 2 new SEO algorithms, Penguin 2.0 and Hummingbird.
Penguin 2.0 is an overhaul of the original Penguin algorithm, introduced in 2012, designed to filter out and mercilessly punish low-quality websites and exclude them from search results.