There’s an article in the new issue of  ”Mountain News”  by ski writer Roger Leo about Chip Carey,  who recently was hired to head up Marketing at Jackson Hole Resort in Wyoming.  I had the privilege of working for Chip at Sugarloaf in the Communications Department from 1984 to1991, then when I started my agency, he was my client for most of the 1990’s.

There is no question that Chip is a great PR man.  As Roger Leo writes in the article, he has always been ahead of the curve on technology and he considers that “the medium is the message.”  He bought one of the first fax machines in 1971 and he was responsible for creating the first website in the ski industry in the 1980s. He also started the closed circuit cable TV station that is still broadcasting at Sugarloaf and has grown into the Resort Sports Network which is now a national broadcasting and marketing company. Continue Reading »

Do you have problems with time management? Staying organized? Stress management?  I do! There are so many things I want to accomplish each and every day, both personally and professionally, that I am constantly stressed by my ‘to do’ list. If I’m working, I feel I should be doing things with my children; and when I’m with my children, I feel I should be ticking things off my ‘to do’ list for work. Continue Reading »

On May 24th, I wrote a post about helping a client locate structural engineers through the use of online advertising and social media as opposed to simply placing ads in newspapers’ classified sections. We posted ads on Craigslist, jobsinme.com, jobsinmaine.com, linkedin.com. We also encouraged our client to get on linkedin and increase his network. Continue Reading »

I recently heard from an old friend, Bob Mohlin, who owns an engineering firm in Saco, Maine.  I met Bob and his wife Pam at Sugarloaf in the mid-80’s when I was working in the communications department of the ski resort.   Continue Reading »