Here’s another good article  from “Destination CRM” about the trend toward online advertising and the shift from traditional PR to online marketing techniques.  The great thing about marketing on the web is that you can measure and analyze everything you do. You can tell what people like and what they don’t. You can change your course quickly and efficiently.

It’s really quite amazing how the web can teach us about the preferences of the public and of our targeted publics specifically. And with the kind of comments and feedback that people give you on the web, it’s easy to solicit opinions from visitors to your site. I believe that’s why, in these tough times, marketers are turning to the web for results and ongoing feedback from their customers and prospective customers.

My son was born just yesterday….or so it seems.  Yet this past week he went to his junior prom…how could that be? Here he is with his date Kelsey arriving at the prom last weekend. I know you’re thinking he wasn’t born yesterday, but if life was passing as fast for you as it is for me, you’d know how I feel.

I don’t know about you, but for me, time is literally flying by.

The only way I’ve discovered to slow it down is by scrapbooking. Now some friends who know me well are amazed that I would choose a hobby that involves sitting for hours, cutting out pretty papers, applying stickers, writing journal entries and organizing photos. But truly, it is the only way that I can slow the passage of time and try to remember the details of this busy life I lead. Continue Reading »

What is it about number two pencils that draws me? I have a strange obsession with the yellow number twos. Don’t try to give me any other color… as a matter of fact, I can’t stand the kind of pencils with really hard erasers that just smoodge the writing when you are trying to make a clean erase. I love the yellow Ticonderoga Number Two, with the soft pink eraser. Just today I found two brand new number two pencils in our basement on the piano. I think one of my two children must have left them there. I experienced such joy and pleasure when I picked up those pencils! I can’t explain it. Continue Reading »

One of my employees, Sarah Fuller, sent me a great article from the May 4  edition of  Nations’ Building News Online. The article talks about how public relations, more so than advertising, helps companies to fully tell their story, therefore building their brand. It also talked about the relationship between public relations and online communities, which I’ve discovered are a powerful combination. Continue Reading »