This is my son Craig, preparing to go waterskiing earlier this summer. He’s also preparing to apply to college, as he is now entering his senior year in high school. As Craig and I have been thinking about options for college, and examining the literature from the various colleges, I have thought a lot about the way that colleges present themselves to prospective students and their parents.

So when I received my bi-monthlyenewsletter today from Michael Katz,  a guru of e-mail newsletters, describing his college search with his own son, my interest was piqued. I highly recommend that you check out his site  and sign up for his e-newsletter, which he publishes every other Friday.  

Michael’s newsletter today especially caught my eye because he is going through the college tour experience with his son that I have been going through with Craig.  Mike wrote about how the college tours are presented totally through the eyes and personal experiencees of the tour guide.  Continue Reading »

There’s an article in the new issue of  ”Mountain News”  by ski writer Roger Leo about Chip Carey,  who recently was hired to head up Marketing at Jackson Hole Resort in Wyoming.  I had the privilege of working for Chip at Sugarloaf in the Communications Department from 1984 to1991, then when I started my agency, he was my client for most of the 1990’s.

There is no question that Chip is a great PR man.  As Roger Leo writes in the article, he has always been ahead of the curve on technology and he considers that “the medium is the message.”  He bought one of the first fax machines in 1971 and he was responsible for creating the first website in the ski industry in the 1980s. He also started the closed circuit cable TV station that is still broadcasting at Sugarloaf and has grown into the Resort Sports Network which is now a national broadcasting and marketing company. Continue Reading »