Many of you know that my agency is handling the PR and Web site for Saddleback Maine where they are currently building the largest glade in the East. It’ll be called Casablanca, not after the famous movie but after a ’streamer fly’ which is famous for catching trophy trout in the Rangeley Lakes Region. All the trail names at Saddleback are fly fishing-related.

So last week Icalled Scott Thistle, who is regional editor at the Lewiston Sun Journal, and in a previous life a ski patroller at Sugarloaf. I invited him and his buddy/photographer Russ Dillingham to head up to Saddleback and do a story about “A Day In a Life of a Glade Cutter.”  Not only did they go and create a two-page feature that appeared in the newspaper on Sunday November 15, but they also did a video that appeared on their Web site, called “The Sawyers of Casablanca Movie.”

Scott also blogged about it on his personal blog and included some video footage he shot on YouTube, complete with vintage music.

In the old days when I started out in PR, back in the last century (!), we would have only hoped for a story in the newspaper. Now we can generate a story in the hard copy of the paper, as well as a story with video and photos online and then social networking to bring people together to comment on the story.

And now I’m publishing a blog post about what Scott and Russ did…..which brings it full circle!  If this little PR case study doesn’t demonstrate how PR has changed, I don’t know what will.

This is why I love what I do. It is evolving every day and it surely never gets boring.

Thanks Scott and Russ!  You guys are never boring either!

Trackback URI | Comments RSS