About Nancy Marshall
Nancy Marshall spent her childhood preparing to run a public relations agency. She loved sending and receiving letters, and had pen pals all over the world. She had a busy schedule consisting of 4-H meetings, church group meetings, riding lessons, piano lessons and swim team practices. And she loved selling things, whether it was raffle tickets at the town picnic or seeds and stationery to the neighbors along her street.
At age 17, Nancy’s family moved to Maine, and she attended Hebron Academy as a boarding student for her senior year. She then went to Colby College where she earned her B.A., and returned to Hebron to teach French and serve as a dorm parent for one year before going to work for Maine Public Broadcasting as the Public Information Manager. Nancy moved to Sugarloaf/USA to work in the Communications Department while earning her M.B. A. at Thomas College. In 1991, she started Nancy Marshall Communications, specializing in media relations for the tourism and outdoor recreation industries.
Over the past 21 years, Nancy has built an agency that now employs 17 people who are doing public relations, branding, marketing, website development and search engine optimization, among other things that are part of an overall integrated marketing strategy. Her clients include the State of Maine Office of Tourism, the State of Maine Office of Business Development, Linekin Bay Resort, the Maine Beer and Wine Distributors Association, Carrabassett Valley Academy, and Fryeburg Academy, among others.
Nancy has two sons who are avid ski racers, one who is a sophomore at Colby College and another who is a senior at Carrabassett Valley Academy.
She does frequent speaking engagements where she shares her passion for PR. Nancy talks about how to develop strategic communications plans in order to tell your brand story more effectively through message mapping, social media and strategic communications planning.
In 2011, Nancy was awarded the Edward L. Bernays Achievement Award by the Maine Public Relations Council. The award is the highest honor bestowed by the council to a single practitioner. The award’s namesake, Edward Bernays, is widely recognized as the “father of public relations.”
The 2010 recipient Jon Paradise of the Maine Credit Union League presented Nancy with the award. He said,
Thanks to Nancy’s leadership, influence and success, she was one of the women in Maine public relations to pave the way for the next generation. She is one of the pioneering women in our state who started an agency and has shepherded its growth through the years while hiring and training many young employees. She is an outstanding member of our profession, a tireless volunteer, and an innovator.”