For years now, I have had a slight (actually, a major) obsession with reading marketing books, and listening to great marketing speakers like Shel Holtz (who inspired me to start this blog in 1999) and Scott Stratten, owner of UnMarketing and hilariously funny keynote speaker.
The UPS man has gotten tired of driving up the dirt road where I live to deliver the packages from Amazon.com, so I’ve taken to ordering books for my Nook or my iPad because then my obsession becomes my own dirty little secret.
Well, my friends, yesterday I had the ultimate honor of speaking with a marketing superstar and NY Times bestselling author, Gary Vaynerchuk. He is the author of “Crush It!: Why NOW Is the Time to Cash In on Your Passion,” which is a book I gave my college-age son Craig so he could imagine a future where he wouldn’t work in a cubicle pushing papers around once he graduates.
Now Gary has a book coming out called “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World.” His premise is that all of us marketing people are still using the techniques we learned in 2004, except it’s now 2013. The jab, jab, jab part refers to how we must give, give, and give on the Web, meaning we need to share, share, and share some more, before we make the right hook which is a sales pitch or an offer of some kind. We only make the offer once we have shared and connected with our audience, so they know, like and trust us.
So why was The Maine PR Maven speaking with one of the greatest business book authors of the modern era, you might ask? I have the honor of handling media relations for a conference coming up in January called Predictive ROI Live , hosted by Stephen Woessner at the Ritz Carlton in Orlando from January 28 to February 1. I’ll be working with Gary and the other speakers to help them connect with some national media outlets for interviews prior to the conference.
In January, I am going to be giddy with excitement to meet Gary Vaynerchuk, Don Yaeger, Dr. Flint Mclaughlin, Darren Hardy, Scott McKain and Avinash Kaushik from Google at this prestigious event. You might want to consider joining all of us marketing gurus down there in Sunny Florida. Will I see you there?
Recently, I’ve heard many of my women friends talk about how much they’ve enjoyed reading Sheryl Sandberg’s book, “Lean In,” so I decided I better get on the bandwagon and read it, too. The chapter about “Seek and Speak Your Truth” seemed especially worthy of a post here. The reason this quote resonated with me was that I was accused of being too emotional on the job back when I was in my 20’s, and I was told it was a “woman thing.” That hurt me, because I cared so deeply and passionately about doing a great job that I sometimes would get emotional about it, but I don’t think that was a bad thing. Today, as an employer, I will take someone who is emotional but passionately committed to their career over someone who is unemotional and uncommitted.
This is how Sheryl Sandberg explains it in the book:
“Sharing emotions builds deeper relationships. Motivation comes from working on things we care about. It also comes from working with people we care about. To really care about others, we have to understand them — what they like and dislike, what they feel as well as think. Emotion drives both me and women and influences every decision we make. Recognizing the role emotions play and being wiling to discuss them makes us better managers, partners, and peers.” (Lean In by Sheryl Sandberg, Knopf, 2013, page 88)
Working with others is difficult at times. There are highs and lows of working with a team but knowing how to motivate and lead others is a key to success. Sometimes we joke and say our jobs would be easy if it weren’t for the people, but of course we all know that you need people working as a team to achieve success at work. This book is a great read because it encourages women to ‘go for it’ both professionally and personally, as I feel I have throughout my career in PR. It takes the perspective that we no longer have separate personal lives and professional lives, but that we really have one life that includes work, family and friends. We’ve got to constantly make choices that are right for us. Sometimes we make mistakes but as long as we learn from them, then we’re better off the next time we are confronted with a difficult choice. It’s not easy, and nobody else can make the choices for us.
I highly recommend this book. Let me know what you think about it.