The official blog of Nancy Marshall Communications
offering tips, techniques, and thoughts from Maine's PR Maven, Nancy Marshall

 

PLEASE NOTE: This blog has been discontinued.
Please visit www.prmaven.com for new material from The PR Maven®.

 

Subscribe VIA Email

RSS Feed
Powered by Google Feedburner

Archives

Conferences

Yes, I Spoke with Gary Vaynerchuk On the Phone Yesterday, But I Won’t Forget My Humble Roots

gary-vaynerchukFor years now, I have had a slight (actually, a major) obsession with reading marketing books, and listening to great marketing speakers like Shel Holtz (who inspired me to start this blog in 1999) and Scott Stratten, owner of UnMarketing and hilariously funny keynote speaker.

The UPS man has gotten tired of driving up the dirt road where I live to deliver the packages from Amazon.com, so I’ve taken to ordering books for my Nook or my iPad because then my obsession becomes my own dirty little secret.

crush-itWell, my friends, yesterday I had the ultimate honor of speaking with a marketing superstar and NY Times bestselling author, Gary Vaynerchuk. He is the author of “Crush It!: Why NOW Is the Time to Cash In on Your Passion,” which is a book I gave my college-age son Craig so he could imagine a future where he wouldn’t work in a cubicle pushing papers around once he graduates.

jab-jab-jabNow Gary has a book coming out called “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World.”  His premise is that all of us marketing people are still using the techniques we learned in 2004, except it’s now 2013. The jab, jab, jab part refers to how we must give, give, and give on the Web, meaning we need to share, share, and share some more, before we make the right hook which is a sales pitch or an offer of some kind. We only make the offer once we have shared and connected with our audience, so they know, like and trust us.

So why was The Maine PR Maven speaking with one of the greatest business book authors of the modern era, you might ask? I have the honor of handling media relations for a conference coming up in January called Predictive ROI Live , hosted by Stephen Woessner at the Ritz Carlton in Orlando from January 28 to February 1. I’ll be working with Gary and the other speakers to help them connect with some national media outlets for interviews prior to the conference.

In January, I am going to be giddy with excitement to meet Gary Vaynerchuk, Don Yaeger, Dr. Flint Mclaughlin, Darren Hardy, Scott McKain and Avinash Kaushik from Google at this prestigious event.  You might want to consider joining all of us marketing gurus down there in Sunny Florida. Will I see you there?

Some Changes on the Maine PR Maven Blog

Today marks a new era on the Maine PR Maven Blog. We will no longer have our regular Monday, Wednesday and Friday posts. Instead, I will be posting less regularly and only when I have something worthwhile to share. I hope to continue to profile interesting people, places and events taking place in my beloved home state of Maine.

When I attend conferences or workshops, I will share what I learn and the people I meet on the blog.  If I see you, let me know you are a reader of the blog and I’ll take your photo and you’ll appear right here!

I also plan to share Maine recipes since I enjoy cooking and entertaining.  I enjoy visiting restaurants around the state, and plan to post photos and menus from various restaurants that I visit.

Finally, I will feature books from Maine authors as well as interesting books on public relations and marketing, because I’m a real fan of both categories.

Please visit often and feel free to share your thoughts and comments.  Let me know what you like and what you don’t like.

Thanks!

Nancy Marshall

 

Summit Natural Gas of Maine Hosts Successful Job Fair

On Wednesday, our client Summit Natural Gas of Maine hosted a job fair at the Senator Inn & Spa in Augusta.

The goal was to fill over 40 job openings in their new Augusta office, and the turnout was incredible! More than 400 people showed up, resumes in hand, to meet with recruiters. The media was also present and the success was captured by The Kennebec JournalThe Morning Sentinel and WGME 13.

Hundreds of people turned out for the Summit Natural Gas of Maine job fair earlier this week at The Senator Inn & Spa in Augusta.

Director of business development, Mike Duguay, was on site to meet with candidates and to further discuss the company’s $350 million investment in the Kennebec Valley project. The project will generate 400 heavy construction jobs and more than $100 million in work for local plumbing, electrical and heating professionals over the next five years.

Keep your eyes open for upcoming job fairs conducted by the contractors to fill the heavy construction opportunities in the near future.

What Do a Media Reception, Wedding, and Conference Have in Common?

5 Tips to Stay Sane While Planning an Event

By Whitney Moreau, NMC Account Executive

Some people get a little freaked out when a special event is fast approaching. It might be your dad’s sixtieth birthday, a friend’s baby shower, or an enormous family reunion held at, you guessed it, the [insert your last name here] residence.

When people hear NMC is a full-service public relations firm, most think of press releases, social media, and perhaps Web and graphic design services.

Little do they know there is so much more to it, including one of my favorite tasks—event planning.

I can feel you rolling your eyes, but it’s not that bad. In fact, I think it’s fun and after you pull off the event, it’s rewarding, too.

This past weekend, two of my very good friends got married. I’m not talking about a small, simple celebration, either (thanks to Pinterest). I’m talking about a beautifully coordinated, down to matching t-shirts for the bowling party the night before the Big Day, kind of celebration.

Continue reading “What Do a Media Reception, Wedding, and Conference Have in Common?” »

Mainebiz Meets Needs of Both Print and Online Readers

Monday Maine Maven

 

Today’s Monday Maine Maven is Jenna Grant, marketing and events manager at Mainebiz.

Jenna is a Maine native. Jenna has a bachelor of arts in communications from Russell Sage College in New York. After four years away from her home state, Jenna moved back to Maine and has been here ever since. Jenna has worked in the publication industry in some facet for over six years.

When not planning events for Mainebiz, you can find Jenna running in local road races (she just finished her first marathon this year!) or home with her husband and black cat.
Continue reading “Mainebiz Meets Needs of Both Print and Online Readers” »

Social Media SWAT Team Debuts at the Mainebiz Momentum Convention

 

Yesterday Mainebiz hosted their annual Momentum Convention at the Augusta Civic Center.

The convention is where CEOs, marketing executives, human resources managers, business owners, sales managers, technology directors and professionals can spend a day with their peers to help build momentum for their businesses.

NMC debuted their Social Media SWAT Team as the official sponsor of the Twitter feed that captured the real-time results of the hashtag #MOCO2012. The SWAT Team went around throughout the day tweeting pictures and comments from the many businesses and organizations at the event.

Here are some photos from yesterday’s successful event. To see all of NMC’s images, check out our #MOCO2012 Facebook album!

Business Development Manager Bridget Campbell of Maine Today Media and Creative Innovations Manager Denise Vear at the Morning Sentinel, pictured with Nancy Marshall. Denise worked with Nancy on the editorial staff at The Original Irregular at Sugarloaf in 1986!

 

Who’s Holding the Monkey?

 

I attended a conference a couple weeks ago where I met a vendor that I was interested in possibly doing business with. The vendor’s sales representative said to me,

Here, I’ll give you my card, and you can send me your email address, then I’ll send you some information.”

Hmm, I thought. I wonder how much money this company is investing to have this sales person at this show.

I was totally flabbergasted that he didn’t just offer to take my card and send me a follow-up message. He left me “holding the monkey” and I was so surprised that I decided not to follow up.  I just felt that the onus should not be on me as the prospect to do the work that the sales rep should be doing.

If you are trying to sell something to someone, it’s a good idea if you hold on to the monkey.

Don’t assume that your prospect is going to follow up.

Continue reading “Who’s Holding the Monkey?” »

High Energy Social Media Boot Camps in Augusta

 

With over forty  participants registered for our NMC Social Media Boot Camps this week, NMC had a great time sharing social media best practices with organizations and business leaders from throughout the state.

The energy level was high, the food from The Senator Inn & Spa was great, and five lucky participants won a free subscription to MaineBiz, the official boot camp sponsor!

Jenna Grant, marketing/events manager at MaineBiz, attended both boot camp sessions. She shares,

This workshop was very valuable to MaineBiz. We understand that social media is always changing and it’s important to always learn more.”

Jenna Grant from MaineBiz selects three lucky winners of the MaineBiz subscription drawing at our NMC Advanced Boot Camp.

Continue reading “High Energy Social Media Boot Camps in Augusta” »

Social Media Boot Camps April 4

 

In this era of rapid change in the way we communicate both personally and professionally, it is important to learn new skills and techniques every day.

To encourage social media engagement, we are hosting two Social Media Boot Camps on Wednesday, April 4 at the Senator Inn & Spa in Augusta for businesses and organizations looking to increase their social media presence.

There will be two boot camps designed for different levels of expertise.

1.) The beginners’ session from 9:00 a.m.-12:00 p.m. is intended for people with a general social media understanding and who are currently using one or more social media networks.

2.) Those attending the advanced session from 1:00 p.m.-4:00 p.m. must have a thorough knowledge of Facebook and have already created an active presence on one or more other social media websites.

Both sessions’ attendees are invited for a complimentary lunch from 12:00 p.m.-1:00 p.m. at the Senator.

Pre-registration is required by Friday, March 23.

To register, visit bootcamp.marshallpr.com/register. Each session is limited to 30 attendees on a first come, first served basis.

In the spirit of capitalizing on social media as a tool to engage and share, I encourage you to use the event’s Twitter hashtag #NMCsmbc to discuss the boot camps before, during, and after April 4.

This Social Media Boot Camp will help keep you on the cutting edge!

Wednesday Witty Wisdom: Social Media Boot Camp

 

Happy Wednesday! Last night, NMC account executive Greg Glynn and I presented a “Social Media Boot Camp” in Carrabassett Valley to a group of diverse businesses. It was an interactive and intimate meeting of people who were both advanced social media users looking to further capitalize on their efforts and social media novices who understood the need to learn more.

Greg and I discussed everything from Facebook business pages and advertising, who to follow on Twitter, advancements in location-based applications, and more. While lots of material was covered, each participant set a goal at the beginning of the workshop that they strove and met throughout the three hour meeting.

Some key takeaways from the boot camp:

  • Social media is not a trend— it isn’t going anywhere; it isn’t a question of whether or not to get involved with it but when…and the time is now.
  • Be strategic when posting— don’t be thoughtless with your posts;  know your audience and work to engage them.
  • Set goals— think about what you are looking to accomplish by engaging with social media.

There are lots of social media networks out there for you to join. Take the time to look at your goals and be realistic about your capacity. Pick the networks that are right for you and your business, and do those well.

Greg and I had a great time sharing our expertise about social media and helping fellow business owners learn more.  Thank you to the Greater Franklin Development Corporation for organizing the workshop. Stay tuned for information about future boot camps!

Download our presentation by clicking here: Social Media Boot Camp.