Social Media Boot Camps April 4
In this era of rapid change in the way we communicate both personally and professionally, it is important to learn new skills and techniques every day.
To encourage social media engagement, we are hosting two Social Media Boot Camps on Wednesday, April 4 at the Senator Inn & Spa in Augusta for businesses and organizations looking to increase their social media presence.
There will be two boot camps designed for different levels of expertise.
1.) The beginners’ session from 9:00 a.m.-12:00 p.m. is intended for people with a general social media understanding and who are currently using one or more social media networks.
2.) Those attending the advanced session from 1:00 p.m.-4:00 p.m. must have a thorough knowledge of Facebook and have already created an active presence on one or more other social media websites.
Both sessions’ attendees are invited for a complimentary lunch from 12:00 p.m.-1:00 p.m. at the Senator.
Pre-registration is required by Friday, March 23.
To register, visit bootcamp.marshallpr.com/register. Each session is limited to 30 attendees on a first come, first served basis.
In the spirit of capitalizing on social media as a tool to engage and share, I encourage you to use the event’s Twitter hashtag #NMCsmbc to discuss the boot camps before, during, and after April 4.
This Social Media Boot Camp will help keep you on the cutting edge!
Wednesday Witty Wisdom: Social Media Boot Camp
Happy Wednesday! Last night, NMC account executive Greg Glynn and I presented a “Social Media Boot Camp” in Carrabassett Valley to a group of diverse businesses. It was an interactive and intimate meeting of people who were both advanced social media users looking to further capitalize on their efforts and social media novices who understood the need to learn more.
Greg and I discussed everything from Facebook business pages and advertising, who to follow on Twitter, advancements in location-based applications, and more. While lots of material was covered, each participant set a goal at the beginning of the workshop that they strove and met throughout the three hour meeting.
Some key takeaways from the boot camp:
- Social media is not a trend– it isn’t going anywhere; it isn’t a question of whether or not to get involved with it but when…and the time is now.
- Be strategic when posting– don’t be thoughtless with your posts; know your audience and work to engage them.
- Set goals– think about what you are looking to accomplish by engaging with social media.
There are lots of social media networks out there for you to join. Take the time to look at your goals and be realistic about your capacity. Pick the networks that are right for you and your business, and do those well.
Greg and I had a great time sharing our expertise about social media and helping fellow business owners learn more. Thank you to the Greater Franklin Development Corporation for organizing the workshop. Stay tuned for information about future boot camps!
Download our presentation by clicking here: Social Media Boot Camp.
10 Tips on Promoting Yourself as an Expert
In the last edition of “The NMC Report,” my agency’s bi-weekly e-newsletter, I asked people to submit their list of 10 ways to promote yourself as an expert in your field. Cynthia Farr-Weinfeld of www.cfwphotography.com was the first one to respond and she won a copy of a book in the topic of positioning yourself as an expert. I wanted to share her list as well as the others which were promptly and thoughtfully sumitted. What would your list look like? Continue reading
10 Tips for Using Facebook to Promote Your Small Business
Yesterday, the Kennebec Journal in Augusta, Maine, published an article about Eric Reynolds, the internet project manager at my agency, Nancy Marshall Communications. The article promoted the fact that on February 16, Eric will be the featured speaker at a meeting of the Maine Marketing Association meeting in Portland, Maine, talking about Facebook Technology and Marketing. Continue reading
Maine and New Hampshire Speaking Engagements About Social Media and PR
In November, NMC staff members spoke in Maine and New Hampshire at conferences, meetings and events about best practices in social media marketing and public relations. Greg Glynn and Eric Reynolds gave a speaking engagement for the Greater York Region Chamber of Commerce called ‘Say Hello to Social Media.’
Charlene Williams, NMC’s Vice President and General Manager, spoke about public relations and social media to the Maine Innkeepers Association. When implemented together in a strategic way, public relations and social media are a winning combination for communicating your key messages, reaching your target audiences, and improving your search engine optimization.
Nancy Marshall spoke to the Independent Schools Association of Northern New England about branding, public relations and social media. There’s no better way to tell your story and build your brand than to create a strategic plan that includes your ‘brand manifesto,’ your targeted audiences and the tools that are best to connect your messages with your audiences.
Social media is more relevant than ever because it allows people and organizations to form stronger bonds and brand loyalty with customers in a cost-effective way. Also it helps to create content in various social networks that improves search engine optimization. YouTube is fast becoming the number two search engine after Google, so it’s increasingly important to have videos that are relevant to your topic that are posted on YouTube with links back to your website. Continue reading
Branding is as much internal as it is external
Today I spoke at the beautiful Omni Mt. Washington Hotel to a group from the Independent Schools Association of Northern New England about branding. Afterwards, one of the women in the audience approached me about the possibility of visiting her school and educating the people on her staff to help them realize that everyone who has contact with students and their families is part of a school’s brand. Continue reading
Three Golds from the Maine Public Relations Council Golden Arrow Awards for NMC
I’m happy to announce that Nancy Marshall Communications was awarded three Gold Awards at the Maine Public Relations Council Golden Arrow Awards Ceremony this past Thursday, October 14th.
The first award was in the technology category for the Saddleback Maine website. When we created this site, our clients wanted to showcase the natural beauty of the Rangeley Lakes Region with big, bold photography. We wanted to be sure they benefitted from the best search engine optimization, so we carefully crafted the copy so it highlighted the key words that we knew people were searching on. The result? A beautiful site that is highly optimized for the search engines.
The second award was in the special events category for the Taste of Maine Media Marketplace. This is an event we organize annually for the Maine Office of Tourism. The purpose of this event is to bring represntatives from the Maine tourism industry to New York City and create a marketplace exclusively for members of the travel media. We have had the opportunity to garner considerable national publicity in such publications as O the Oprah Magazine, the CBS Morning News and the Today Show through contacts made at this event. Not only do we have representatives of the tourism industry but we also serve an amazing array of Maine seafood specialties and Maine-made drinks. It’s an event that everyone loves to attend, and evidently the Golden Arrow judges deemed it to be an excellent public relations initiative, as well. Continue reading
Great Opportunities to Learn about Email Marketing and Social Media from Constant Contact
NMC is proud to be a “business partner” with Constant Contact, the company that makes it easy to send out e-newsletters like this one. Last week we presented an event at the Black Bear Inn in Orono with Constant Contact. I took this photo of Greg Glynn, one of the account executives from the NMC staff, along with Lisa Madore from Valley Distributors which is a member of our client, the Maine Beer and Wine Distributors Association.
If you go to the Constant Contact website at www.constantcontact.com, and click on the “Learning Center” tab, you will find an incredible library of free resources to help you improve your marketing program. I am simply amazed at the wealth of materials they offer.
There’s a step-by-step guide to generating great e-newsletters that you can download for free called “Content is King: A How-To Guide for Writing Valuable Email Communications.” Here are some of the tips they share taken from their how to guide, which I am summarizing in the bullets to follow with my own experiences in marketing and communications: Continue reading
Telling Your Story and Defining Your Brand
This morning I had the pleasure of giving a presentation to an engaged group of people involved with early childhood education and family services at the Augusta Civic Center. Called “Engaged Communities, Growing Small Children,” the conference focused around a book called “The Charismatic Organization, 8 Ways to Grow a Nonprofit,” by Shirley Sagawa. I tied my presentation in to Shirley’s book by talking about how organizations can engage themselves better with their communities through effective communications if they share their stories and newsworthy events on an ongoing basis. Continue reading
Watch This Video; I am Going to Ask My Clients to Watch It and Insist my Employees Watch It
Ragan.com, a company that shares useful info about public relations and marketing communications, just posted an interview with Adam Brown, who is in charge of social media at Coca-Cola. I strongly encourage you to read the article and watch the video. Continue reading
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