For years now, I have had a slight (actually, a major) obsession with reading marketing books, and listening to great marketing speakers like Shel Holtz (who inspired me to start this blog in 1999) and Scott Stratten, owner of UnMarketing and hilariously funny keynote speaker.
The UPS man has gotten tired of driving up the dirt road where I live to deliver the packages from Amazon.com, so I’ve taken to ordering books for my Nook or my iPad because then my obsession becomes my own dirty little secret.
Well, my friends, yesterday I had the ultimate honor of speaking with a marketing superstar and NY Times bestselling author, Gary Vaynerchuk. He is the author of “Crush It!: Why NOW Is the Time to Cash In on Your Passion,” which is a book I gave my college-age son Craig so he could imagine a future where he wouldn’t work in a cubicle pushing papers around once he graduates.
Now Gary has a book coming out called “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World.” His premise is that all of us marketing people are still using the techniques we learned in 2004, except it’s now 2013. The jab, jab, jab part refers to how we must give, give, and give on the Web, meaning we need to share, share, and share some more, before we make the right hook which is a sales pitch or an offer of some kind. We only make the offer once we have shared and connected with our audience, so they know, like and trust us.
So why was The Maine PR Maven speaking with one of the greatest business book authors of the modern era, you might ask? I have the honor of handling media relations for a conference coming up in January called Predictive ROI Live , hosted by Stephen Woessner at the Ritz Carlton in Orlando from January 28 to February 1. I’ll be working with Gary and the other speakers to help them connect with some national media outlets for interviews prior to the conference.
In January, I am going to be giddy with excitement to meet Gary Vaynerchuk, Don Yaeger, Dr. Flint Mclaughlin, Darren Hardy, Scott McKain and Avinash Kaushik from Google at this prestigious event. You might want to consider joining all of us marketing gurus down there in Sunny Florida. Will I see you there?
Today marks a new era on the Maine PR Maven Blog. We will no longer have our regular Monday, Wednesday and Friday posts. Instead, I will be posting less regularly and only when I have something worthwhile to share. I hope to continue to profile interesting people, places and events taking place in my beloved home state of Maine.
When I attend conferences or workshops, I will share what I learn and the people I meet on the blog. If I see you, let me know you are a reader of the blog and I’ll take your photo and you’ll appear right here!
I also plan to share Maine recipes since I enjoy cooking and entertaining. I enjoy visiting restaurants around the state, and plan to post photos and menus from various restaurants that I visit.
Finally, I will feature books from Maine authors as well as interesting books on public relations and marketing, because I’m a real fan of both categories.
Please visit often and feel free to share your thoughts and comments. Let me know what you like and what you don’t like.
I attended a conference a couple weeks ago where I met a vendor that I was interested in possibly doing business with. The vendor’s sales representative said to me,
Here, I’ll give you my card, and you can send me your email address, then I’ll send you some information.”
I was totally flabbergasted that he didn’t just offer to take my card and send me a follow-up message. He left me “holding the monkey” and I was so surprised that I decided not to follow up. I just felt that the onus should not be on me as the prospect to do the work that the sales rep should be doing.
If you are trying to sell something to someone, it’s a good idea if you hold on to the monkey.
Don’t assume that your prospect is going to follow up.