The official blog of Nancy Marshall Communications
offering tips, techniques, and thoughts from Maine's PR Maven, Nancy Marshall

 

PLEASE NOTE: This blog has been discontinued.
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Great Success for Julia Clukey’s Camp for Girls

Today marks the conclusion of the 2nd annual Julia Clukey’s Camp for Girls. The 10-day camp ran June 17-21 and 24-28 on Maranacook Lake in Readfield, Maine. The camp is designed for girls 8-12 as a place to develop self confidence and a healthy lifestyle.

Julia Clukey’s Camp for Girls’ campers (red) and staff (blue) on opening day.

Each year, the curriculum for the camp is designed by Olympian Julia Clukey and KV YMCA camp director, Johanna King. The camp features a wide range of activities including swimming, canoeing, kayaking, hiking, nature walks, field sports, arts and crafts, theater and music.

As a part of the support for the camp, the Maine Beer & Wine Distributors Association, and organization that has partnered with Julia Clukey as their responsibility spokesperson, donates scholarships each year to provide the opportunity for underprivileged girls to attend summer. In total, the association has donated $7,000 in scholarships for the camp.

For more information, visit www.clukeyluge.com/camp.

 

Social Networking Does Not Replace In-Person Networking

Nancy Marshall, CEO of Nancy Marshall Communications

From time to time, I meet with young professionals who are starting out in their careers and need to make connections. Some of them have the idea that they can use LinkedIn and Facebook exclusively to make connections without actually meeting people face to face.  I discourage them from relying solely on their computers for networking. Instead, I advise them to join chambers of commerce, boards of trustees, and other civic groups to meet people in person.

Online social networking is a great way to initially connect with people, but it’s no substitute for developing relationships over the long term. I recommend that you always seek out opportunities to meet with people face-to-face. It’s great to use LinkedIn, Facebook, Pinterest or other social networks before, during, or after your in-person interaction but the goal should always be to get together and do something in person. Social networks are a great way to keep track of people in between your in-person meetings.

You can’t truly get to know a person when both of you are behind your computer or smart phone screen. The best (and the worst) of people comes out during face-to-face interactions. I worry about young people who think they have ‘friends’ based on the number of connections they have on Facebook. These might be people who know your name and know what you look like, but until you’ve spent time with a person, you can’t really decide whether they are your friend or not.

My advice is to seek out the people you want to get to know either for personal or professional reasons, and invite them to lunch, or for drinks, or to a baseball game, or to go skiing or biking or hiking.  You may meet these people in a variety of settings but professional networking groups such as chambers of commerce, Rotary Club, Kiwanis and even BNI (Business Networking International) are good places to start.

There’s nothing like a campfire to pull together a group of people as
true friends. In May, we had a group of French students who were
visiting my son Jamie’s school over to our house a potluck dinner and
a campfire. We sang, told stories, and had a wonderful time together.
This is where true friendships are made.

There are so many fun things to do with old and new friends that will strengthen your relationship, but you need to make an effort to get these things on your calendar and extend your circle of influence.  Once you get together and enjoy these times together, you can post photos of yourselves on Facebook and other social networks, and share stories about what you did.

It’s easy to spend most of your time with your family and old friends, but for professional growth and development, you should make an effort to make new contacts and expand your circle of friends.

 

Blogger with a Knack for Content Development and Innovative Marketing

Alex Steed of Bourbon. Portland. Beer. Politics.
Image courtesy of Zack Bowen, Knack-Factory

A recent study by Vocus shows that bloggers rank highly with consumers for trust, popularity, and influence, and this week’s Monday Maine Maven is a blogger who has gained popularity in Maine for his quips, anecdotal humor and overall blunt approach to even the most controversial topics. Alex Steed is the man behind the Bangor Daily News Bourbon. Portland. Beer. Politics. blog, where no topic is off-limits.

In a recent post, Steed took on the new Portland slogan, which sparked a Facebook frenzy of opinions and rants. You know it’s going to be great when he starts with a note: My bosses get bummed out if I don’t warn you when my posts contain swears, so there’s your warning.

In the article he states:

Speaking of Las Vegas, stop bringing up the Vegas slogan as an example of an awesome slogan….You know what else happens in Vegas and stays in Vegas more than anywhere else in the country? Suicide. Their rate is double the average, and that’s something that a snappy slogan just can’t solve because, again, slogans, good or bad, don’t really mean anything.”

Does Alex worry about scaring people off? No.  In fact, he embraces it saying, “A long time ago, because television shows were only shown on networks, the shows took fewer risks because they had to retain a large audience—as channels increased in number, shows were able to take more risks because they were reliant on a base of fewer viewers. For this reason, one of today’s most lauded television shows is about a meth kingpin who boils people in baths of acid.”

“Sometimes the posts write themselves in the forms of discussions or arguments. Then I go and write a sort of idealized version of my take on the argument, while trying as much as possible to illustrate the other side or sides.”
Image courtesy of his wife, Jaime Steed

No, Alex does not plan on using this method on anyone who disagrees with his opinions, but he has realized that he doesn’t have to appeal to everyone, and that understanding his audience and readers, and developing content that appeals to them, is the key to the success of his blog and business.

Steed says that what does worry him most is “do people see me as consistent, or willing to take risks, or bold, or thoughtful? I work hard, reading everything over and over to make sure that even the most questionable assertions can be backed up with facts. That way the only thing someone can disagree on is the point of view, and not with the content itself.”

Content is incredibly valuable and Alex says, “These days folks are expected to write for free—I think it’s important not to accept this. Good content creators bring traffic, and traffic equates to increased usage, or advertisers, or whatever the bottom line is for whoever is hosting the blogger.”

For Steed, it all began with curiosity. He says, “I was very excited about the prospect of seeing the world and I knew that I had a voice.” He encourages young writers to “Be open to being influenced and inspired—take in input at a significantly higher rate than you put out words, content or whatever you are creating. Live your life; read everything; watch everything; and learn how to listen, absorb and process.”

Alex adds that success comes from taking risks, and that “you have to be a consumer of content that is greater than what you are creating.”

” I love living in Maine, and I also love my peers in the creative community here. There is a lot of good work being done in Maine.”
Image courtesy of Zack Bowen, Knack-Factory

So what influences Alex’s work? Here’s his top 5 list:

Might & Main—“They do great work and are very cool without being pretentious. In a few short years, they have built an empire. Their impact on me and the work I do has been substantial.”

Change.org—“They’ve built a way of compounding digital influence and amplifying collective voices.”

The Feast—“I admire them because they’re working toward continuing conversations about how we approach business, culture and activism in a compelling way.”

Love + Radio—“It’s decidedly one of the most riveting and entertaining podcast series being produced today.”

POCKET BRUNCH—“They are blowing up the way we think of food, socializing, parties and everything in between…and they’re locals!”

To check out Alex’s work for yourself, you can read his latest posts at Bourbon. Portland. Beer. Politics. Like what you see? Follow him on Facebook and Twitter. You can also check out his podcast here.

Your Website is the Centerpiece of Your Marketing Program

When you are setting a table for a formal dinner party, you place something beautiful in the center of the table like candles, flowers or a bowl of colorful fruit. This centerpiece ties everything on the table together.

This infographic comes from our good friends at the Caliber Group in Arizona. Both our agencies are members of the Alliance of Marketing Communications Agencies. Thanks to the Caliber Group for sharing! www.calibergroup.com

Your website is the centerpiece of your marketing program. It helps you connect with your targeted audiences and ties all of your marketing efforts together. It contains all the information about your product, service, place, organization or brand that people need in order to connect with you or do business with you. Visitors come to your site to get more information, to evaluate your products and services and to assess your brand. By looking at your site, they decide whether they want to connect with your brand….or not.

Your website is the focal point of your brand, and the foundation of your marketing program. Every aspect of your marketing should point back to your website, including press releases, ads, business cards, brochures, flyers, rack cards, banners, direct mail and social media.

Nancy Marshall, principal of Nancy Marshall Communications

When people go to your website, they will immediately get a sense of your brand. If your website looks amateurish, people will think your business is amateurish.  If it is beautiful and full of useful information that draws people in and keeps them there for a while, then your website will build your brand and convey an image of professionalism.

It’s important to be sure that the centerpiece on your table and the centerpiece of your marketing program are consistent with the image you want to convey to your guests, whether they are coming for dinner at your home or coming to learn more about your organization online.

Almost Home Rescue: Where Volunteers Make A Difference

Almost Home Rescue Director/President, Bonnie Martinolich with her three dogs at home.

Just about everyone in the NMC office has a pet that they brag about, posting pictures on their office walls, desks and more! As animal lovers, we can appreciate the work of nonprofit organizations such as Almost Home Rescue and this week’s Monday Maine Maven, Bonnie Martinolich.

Martinolich serves as the director and president of Almost Home Rescue (AHR). AHR is unique in that they are a nonprofit corporation, made up entirely of volunteers without a single paid staff member. A part of her work includes managing their Facebook page and she says, “We only have one very basic rule: we never post negative stories about cruelty and neglect.”

In a world filled with violence and negative images surrounding animal cruelty, it is important to AHR that they emphasize the passion of volunteers for positive outcomes and as Bonnie adds, “We want parents to feel comfortable with having their children view our Facebook page, and for people to understand the good that comes from volunteers and adopters working with AHR.”

On June 15, 2013, hundreds of people showed up for Amy Buxton’s Underdog Jog. Almost Home Rescue was a benefactor of the race and volunteered as course marshals.

The passion of volunteers displayed on their social media sites is what brings in most of their new volunteers. Bonnie says, “They are a friend who had a friend who adopted an AHR dog, or is a foster parent, and they want to do the same.”

With mobile accessibility to online sites increasing daily, it is only natural that they would look there first when they begin a search for new four-legged family members. This is why sites like Facebook, Petfinder and AHR’s website are essential for AHR.

Another key element to the success of AHR is volunteers. The rescue organization doesn’t have a shelter of their own; they simply transport dogs to foster families and partner rescue organizations, so visibility of their program is critical.  Bonnie adds, “Our foster program is the heart of what we do, and allows us to continue our rescue effort.”

This past weekend, they were one of the benefactors of the Underdog Jog, a fundraiser 5K held in memory of their late volunteer, Amy Buxton.  AHR not only had multiple volunteers that donated their time as course marshals, but they also brought their rescue van, full of adoptable dogs to the race, mingling with the crowd and talking about what they do within the community.

AHR relies on volunteers to raise awareness of their program.

To join their community of animal lovers you can contact them by emailing, info_ahr@yahoo.com, or donate on their website, www.almosthomerescue.net.

 

Trek Across Maine 2013

With friends, family members and employees participating in the Trek Across Maine this weekend, we are saddened by the tragic accident this morning. We wish everyone a safe ride on the remainder of the Trek.

How To Connect Your YouTube and Google+ Pages

You can link your Google+ page to your business’s YouTube channel to gain advanced channel management features. You will be able to let multiple people manage your YouTube channel, as well as manage multiple YouTube channels from a single login. No more sharing passwords to personal Google accounts, or setting up fake Google accounts just for YouTube!

Here are instructions for linking Google+ to YouTube. You must already have a Google+ page set up for your business, and the Gmail login you use to access YouTube must be an administrator of the Google+ page.

1.) In YouTube, under account settings, click the “advanced” link

2.) Click the blue button that says “Connect with a Google+ page”

3.) You will be presented with a few options for what you can connect your YouTube channel to. Select your YouTube channel from the list and click next. Follow the additional instructions and your YouTube channel will be linked to your Google+ page.

4.) Now any of your Google+ page managers will be able to manage your YouTube account. When they log in to YouTube, they can use the “switch account” feature to select the Google+ page and the connected YouTube channel.

Contributed by Matthew Rideout, NMC Interactive Marketing Manager

 

Sam Shain and the Scolded Dogs’ New Album Keeps You Dancing

Sam Shain, front man of Sam Shain and the Scolded Dogs

In a recent webinar, the host suggested a modified version of the Pareto principle was applicable to social media, saying that 80% of your content development should be personal items that make you relatable to your audience and that sliding in the sales and marketing pitches in the remaining 20% is the key to social media success.

If that’s the case, then this week’s Monday Maine Maven, Sam Shain of Sam Shain and the Scolded Dogs, is doing social media very well!

Shain grew up in Hallowell and credits its “charm and strong community” for keeping him here. Sam also adds, “I’ve been going downtown to listen to music since I was a little kid—Hallowell has an outstanding scene for such a small city!”

If you’ve been downtown yourself, then you have most likely popped into the Liberal Cup, Higher Grounds, The Wharf, Hoxter’s, Easy Street Lounge or one of the many other venues that host live music on a regular basis. The scene has come a long way since Sam first started booking gigs. He says, “I used to make events for gigs, but I rarely use that feature anymore.”

Why not? Facebook.

Shain says, “My Facebook page is a great outlet when it comes to getting the word out and posting my schedule.” Another thing Shain does on his Facebook page is connect with his fans (over 1,000 of them) by asking them questions, and getting their feedback on his show and music. He says, “More activity equals more awareness, so I try to keep it light in my posts and have fun.”

Sam Shain during an interview at WBLM discussing the band’s latest album, A Song We Know.

So, what’s next for Sam Shain and the Scolded Dogs? They are working their way into the Portland music scene and are currently pushing their latest album, A Song We Know. It is currently on sale at all of their shows and Musicians First Choice in Augusta, and will soon be available on iTunes and in Bull Moose.

Shain says, “With any luck, we’ll have a 2014 release to follow up on the success of A Song We Know. In the meantime, we are going to keep gigging it up and keep all of the awesome people that come to our shows dancing.”

To learn more about Sam Shain and the band, like their Facebook page at facebook.com/samshainmusic.

Hallowell Homecoming Extravaganza

NMC client and local filmmaker Chris Walters celebrated his recent meetings with Hollywood producers by hosting a Hallowell Homecoming Extravaganza on Sunday, June 2 at Maple Hill Farm.

The event featured a screening of his film Jim Jones Juice, and music by The Band Apollo, Loc Da American Bulldog, and Sam Shain and the Scolded Dogs along with works from local artists. Hallowell Mayor Charlotte M. Warren introduced the event, which was sponsored by RE/MAX Capital Chris Vallee Associates.

The Band Apollo were one of the many performers at Chris Walters’ (right) Hallowell Homecoming.

Walters begins filming the sequel, Dave’s Intervention, this summer in Maine. To learn more about Chris Walters Productions please visit their website, www.chriswaltersproductions.com.