Wednesday Witty Wisdom: The Mobile Marketing Movement
Happy Wednesday! Today’s piece of wisdom is written by Renée Black. Renée has been working in the marketing and advertising industry since 2006. The majority of her career was spent as the marketing director for a well-known jewelry retailer that has been repeatedly and nationally recognized within its industry as being on the cutting-edge of marketing and technology. Renée has recently joined the team at Nancy Marshall Communications as an account coordinator.

People of all ages use their phones to stay connected to their friends, family, business, news, stocks – you name it. The evolution of cell phones and social media has made it more important than ever for marketers to be up-to-date on the latest technology.
Traditional advertising (print, radio, television, direct mail, etc.) is not nearly as effective today as it was ten years ago or even five years ago. The truth is that traditional media is no longer sufficient on its own and to be most effective, it should be supplemented by mobile marketing.
The Internet was the first step in the evolution from traditional media to the new age of “real time” marketing. The catch, however, was that your viewer had to be sitting in front of a computer in order to receive your message. Now with smart phones and the new “super phones,” like the iPhone and Andriod, businesses can reach out to their intended audience in fractions of seconds. With social media applications like Facebook and Twitter (which come pre-installed on many mobile devices), text messages, and even e-mail, mobile users are “plugged in” 24/7.
A New Way to Visit Central Park
A friend of mine sent me the link below to a video about an amazing way to use QR Codes for tourism. This tour of Central Park engaged visitors by providing context to the sites in Central Park. It accomplished its goals of engaging younger visitors to the park in a new and interactive way. I encourage you to watch this video, then let me know what you think. I am excited about the possibilities available to us as marketers with QR Code technology.







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