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By Matthew Rideout, NMC Interactive Marketing Manager
Near Field Communications (NFC) is a technology rapidly gaining foothold in the mobile sector. In this article, I’ll discuss what NFC is, how it’s being adopted in the mobile world, and how it will come to play an important role in the marketing world.
What is NFC
NFC is a technology that allows smartphones and other devices to establish communication with each other through touching, or by getting closer than a couple of centimeters. Communication is possible between NFC devices, as well as non-powered NFC chips and stickers (think RFID tags – those metallic stickers that can set off store security alarms).
In this era of rapid change in the way we communicate both personally and professionally, it is important to learn new skills and techniques every day.
To encourage social media engagement, we are hosting two Social Media Boot Camps on Wednesday, April 4 at the Senator Inn & Spa in Augusta for businesses and organizations looking to increase their social media presence.
1.) The beginners’ session from 9:00 a.m.-12:00 p.m. is intended for people with a general social media understanding and who are currently using one or more social media networks.
2.) Those attending the advanced session from 1:00 p.m.-4:00 p.m. must have a thorough knowledge of Facebook and have already created an active presence on one or more other social media websites.
Both sessions’ attendees are invited for a complimentary lunch from 12:00 p.m.-1:00 p.m. at the Senator.
Pre-registration is required by Friday, March 23.
To register, visit bootcamp.marshallpr.com/register. Each session is limited to 30 attendees on a first come, first served basis.
In the spirit of capitalizing on social media as a tool to engage and share, I encourage you to use the event’s Twitter hashtag #NMCsmbc to discuss the boot camps before, during, and after April 4.
This Social Media Boot Camp will help keep you on the cutting edge!
Happy Wednesday! Last night, NMC account executive Greg Glynn and I presented a “Social Media Boot Camp” in Carrabassett Valley to a group of diverse businesses. It was an interactive and intimate meeting of people who were both advanced social media users looking to further capitalize on their efforts and social media novices who understood the need to learn more.
Greg and I discussed everything from Facebook business pages and advertising, who to follow on Twitter, advancements in location-based applications, and more. While lots of material was covered, each participant set a goal at the beginning of the workshop that they strove and met throughout the three hour meeting.
Some key takeaways from the boot camp:
- Social media is not a trend— it isn’t going anywhere; it isn’t a question of whether or not to get involved with it but when…and the time is now.
- Be strategic when posting— don’t be thoughtless with your posts; know your audience and work to engage them.
- Set goals— think about what you are looking to accomplish by engaging with social media.
There are lots of social media networks out there for you to join. Take the time to look at your goals and be realistic about your capacity. Pick the networks that are right for you and your business, and do those well.
Greg and I had a great time sharing our expertise about social media and helping fellow business owners learn more. Thank you to the Greater Franklin Development Corporation for organizing the workshop. Stay tuned for information about future boot camps!
Download our presentation by clicking here: Social Media Boot Camp.
In my line of work, my colleagues and I have to stay on top of the latest trends in marketing and PR. One tool that is proving increasingly more important is social media. While I make sure that my employees and I are up to date on the latest technologies, I run into far too many other business owners who aren’t sure how to use social media or don’t use it to its full capacity.
For this reason, I am very excited to share that the Greater Franklin Development Corporation and NMC have decided to partner up and show other Maine businesses and organizations that not only is social media multi-faceted, but that anyone can and should use it!
Tuesday, Oct. 25, several of my staff members and I will be presenting a social media boot camp at the Carrabassett Valley Public Library from 5:30-8:30 p.m.
This interactive workshop will focus on techniques to increase engagement and the use of paid online advertising to promote products and services through social media such as Facebook, Twitter, LinkedIn, and YouTube. We will also be discussing the rise of mobile marketing and location-based media. Participants are encouraged to bring their own laptop, but laptops can be provided (please specify if you need one when you register).
To qualify for this workshop, we ask that participants are able to answer yes to the following questions:
- Do you have a personal Facebook profile already set up?
- Do you have a LinkedIn profile set up?
- Do you have a Twitter account set up?
- Are you familiar with Facebook advertising?
- Are you familiar with Cost per Click advertising?
Cost to participate is $150.00 (includes materials and computer use).
For more information and to register, please contact Shelby Childs at firstname.lastname@example.org or call (207) 778-5887.
I hope to see you there!
Happy Wednesday! Today’s piece of wisdom is written by Renée Black. Renée has been working in the marketing and advertising industry since 2006. The majority of her career was spent as the marketing director for a well-known jewelry retailer that has been repeatedly and nationally recognized within its industry as being on the cutting-edge of marketing and technology. Renée has recently joined the team at Nancy Marshall Communications as an account coordinator.
People of all ages use their phones to stay connected to their friends, family, business, news, stocks – you name it. The evolution of cell phones and social media has made it more important than ever for marketers to be up-to-date on the latest technology.
Traditional advertising (print, radio, television, direct mail, etc.) is not nearly as effective today as it was ten years ago or even five years ago. The truth is that traditional media is no longer sufficient on its own and to be most effective, it should be supplemented by mobile marketing.
The Internet was the first step in the evolution from traditional media to the new age of “real time” marketing. The catch, however, was that your viewer had to be sitting in front of a computer in order to receive your message. Now with smart phones and the new “super phones,” like the iPhone and Andriod, businesses can reach out to their intended audience in fractions of seconds. With social media applications like Facebook and Twitter (which come pre-installed on many mobile devices), text messages, and even e-mail, mobile users are “plugged in” 24/7.
A friend of mine sent me the link below to a video about an amazing way to use QR Codes for tourism. This tour of Central Park engaged visitors by providing context to the sites in Central Park. It accomplished its goals of engaging younger visitors to the park in a new and interactive way. I encourage you to watch this video, then let me know what you think. I am excited about the possibilities available to us as marketers with QR Code technology.