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offering tips, techniques, and thoughts from Maine's PR Maven, Nancy Marshall


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Royal Wedding

Facebook is for Everyone: How even a small business can engage people through social media

By Anna McDermott, NMC Account Executive

This article is reprinted from our bi-weekly e-mail newsletter, The NMC Report. To sign up for your very own free subscription, go to

You’ve heard it over and over again: content is king. This is especially true for social media platforms like Facebook and that is why some business owners convince themselves they aren’t the right fit for Facebook. For large companies like Nike or Coke, social media may seem easy. They clearly have plenty of information to share so coming up with regular posts isn’t difficult but small companies, with fewer products and a smaller audience, may struggle with content creation that’s suitable for Facebook.

In this week’s NMC Report, we will share how we helped one of our client’s with excellent Facebook content that drove more traffic to their website than any other source and you’ll see how easy it can be.

One of our client’s has a very unique niche. The UK Gift Company, the online division of Church’s China, is an English company specializing in royal commemorative memorabilia. Since The UK Gift Company’s royal commemorative collection is limited, we didn’t have endless products we could post and write about (not to mention, those posts would become rather boring). The key to good content for Facebook pages is don’t just post about your product or company, but find other related posts instead. These posts can be videos, blogs, or articles from other experts in your field or news sources. In addition to product posts, for The UK Gift Company we linked to cute videos about Prince William and Kate, and articles discussing their upcoming wedding or how Kate’s face was seen on a jelly bean. Continue reading “Facebook is for Everyone: How even a small business can engage people through social media” »

Royal Wedding Account Has Helped Put Maine Agency on the Map

lions-head-vaseIn November of 2010, I received an email that changed my life. It was from Stephen Church, owner of Church’s China, a company in Northampton, England that has been selling royal wedding memorabilia for five generations.  A friend of mine in Boston had referred me to Stephen Church, who wanted to engage the services of an agency with national connections in the media to handle the PR in the US and Canada for the royal wedding collectibles commemorating the April 2011 wedding of Prince William and Catherine Middleton.

Within two days we had carved out an agreement, and we were officially handling the public relations and social media for this great company, and the auspicious occasion of the royal wedding.  We issued a press release, and the media feedback has been tremendous. Even though I’ve had the agency for twenty years now, this account is drawing more attention to Nancy Marshall Communications than any other account we’ve ever handled. Continue reading “Royal Wedding Account Has Helped Put Maine Agency on the Map” »

Royal Wedding Fever Arrives at NMC

royal-engagement-ring-william-and-catherineI’ve got my ring!  I’ve got my ring!

You should have seen my employees gathered excitedly around the front desk at our office yesterday when the package arrived from the UK containing the replica of Kate Middleton’s engagement ring.  I sashayed by, scooped it up, and put it on my finger. After all, being the boss has its privileges once in a while!

As I have previously posted here, Nancy Marshall Communications is proud to be working with Church’s China of Northampton, England.  We are promoting the sale of royal wedding commemoratives for the upcoming April 29 nuptials of Prince William of Wales and his fiance, Kate Middleton.

You, too, could own one of these lovely baubles, which we are promoting as the “objet” that every woman will want to have on her finger this spring.  Although the real ring was worn by Diana, Princess of Wales, was made from 14 diamonds and a sapphire, and was valued at more than $500,000, this one is a replica which costs only $49.33.  It is a sterling silver ring set with 14 sparkling 3mm Cubic Zirconium stones, featuring a stunning sapphire colored glass center stone. Each ring is presented in a gift box and is accompanied by a “provenance card.”  Continue reading “Royal Wedding Fever Arrives at NMC” »