Google and Bing Say Great Content Will Win Over SEO’d Content
I received this article from Drew McLellan the other day: Google’s Pending Algorithm Update to Penalize Over-Optimized Content.
Drew is a respected blogger and nationally renowned social media expert who I’m happy to be affiliated with through the Agency Management Roundtable.
We have known for some time now that the search engines are catching on to those people who tailor their content to the search engines and not to the real people who are viewing the sites.
The pendulum is moving more and more to pleasing the people, not the search spiders. If people spend time looking at your site and share your site on social networks, then search engines like Google and Bing will reward you.
Search engines want people to come back to them time and time again so their primary aim is to make people happy with their search results.
I can’t tell you how happy I am about all of this. I love to create great content and I love to share great content with real people (like you….hello there, you real person!)
So enjoy this article, and if you learn something useful, please share a link on Facebook, Twitter, LinkedIn or your social community of choice.
Thank you!
Social Media Boot Camps April 4
In this era of rapid change in the way we communicate both personally and professionally, it is important to learn new skills and techniques every day.
To encourage social media engagement, we are hosting two Social Media Boot Camps on Wednesday, April 4 at the Senator Inn & Spa in Augusta for businesses and organizations looking to increase their social media presence.
There will be two boot camps designed for different levels of expertise.
1.) The beginners’ session from 9:00 a.m.-12:00 p.m. is intended for people with a general social media understanding and who are currently using one or more social media networks.
2.) Those attending the advanced session from 1:00 p.m.-4:00 p.m. must have a thorough knowledge of Facebook and have already created an active presence on one or more other social media websites.
Both sessions’ attendees are invited for a complimentary lunch from 12:00 p.m.-1:00 p.m. at the Senator.
Pre-registration is required by Friday, March 23.
To register, visit bootcamp.marshallpr.com/register. Each session is limited to 30 attendees on a first come, first served basis.
In the spirit of capitalizing on social media as a tool to engage and share, I encourage you to use the event’s Twitter hashtag #NMCsmbc to discuss the boot camps before, during, and after April 4.
This Social Media Boot Camp will help keep you on the cutting edge!
Search Engine Optimization is an Investment in Marketing Success
Nancy Marshall Communications is part of a national alliance of agencies known as the Alliance of Marketing Communications Agencies. One of our partner agencies is Parlee Stumpf of Doylestown, PA.
Todd Parlee wrote this article on SEO and agreed ever so graciously to allow me to share his article on my blog. As Todd points out in this article, whatever efforts you put into search will come back to you many fold, so it is a good idea to make sure your website is optimized for the search engine spiders, those little critters that crawl through it every so often looking for those coveted key words.
By Todd Parlee, from the Parlee Stumpf e-newsletter
I am constantly reminded of the beauty of “Search.” This week a prospective client approached us. After getting various details from them I asked the all-important question, “How did you hear about us?” Once again the reply, “I found your website using Google search.” That’s music to my ears. It should be music to your ears as well, dear reader.
Needless to say, we walk the walk. We have implemented the same Search Engine Optimization (SEO) Programs on our site as we do for our clients. Countless times we have proven that our SEO programs not only work for us but our clients too.
Eco-Friendly Swag is a Social Media Success
Happy Monday! Today’s Maven is Jennifer Christensen, “employee number two” at Fun Management Group, a business selling eco-friendly promotional materials in Maine and beyond.
Jennifer has worked at Fun Management Group since 2005. With 20 years of marketing experience, Jennifer is able to craft all of the messaging and blog articles for the company, as well as to make sure Bulletin Bag [.com], Bulletin Bottle [.com], and Funman Promotions websites are the best.
Jennifer is originally from Denver, by way of Los Angeles, and graduated from Colorado State University. She has lived in Maine since 2003 with her husband, their three children, and dog, Tank. When she is not working, Jennifer can be found running, reading, playing soccer, or enjoying the beach.
Wednesday Witty Wisdom: The Importance of Your Web Content
Today’s Wednesday Witty Wisdom comes from NMC Interactive Marketing Manager Matt Rideout. He wrote about the dramatic changes happening in Google Search. If you want to see more articles like this, subscribe to The NMC Report, our bi-weekly e-newsletter filled with great information on PR and interactive marketing from Nancy Marshall Communications.
A few years ago it didn’t matter too much if your website’s HTML code was a little dated or if your copy was a little generic. Search Engine Optimization (SEO) firms were ready and willing to work their magic and boost your rankings by painstakingly building inbound links, stuffing keywords into your content and perhaps even performing some other questionable SEO practices.
Monday Maine Maven: Kasi Gajtkowski
Happy Monday! This week’s Monday Maine Maven is Kasi Gajtkowski of PowerPay in Portland, Maine.
Born in Waterville, Maine, Kasi graduated magna cum laude from the University of Southern Maine with a B.A. in Communication. Her professional experience includes client support, market research, project management and website marketing. Her expertise includes SEO, PPC, Google Analytics, and content strategies. She is currently putting those skills to good use as the search engine marketing coordinator at PowerPay. Located in Portland, PowerPay is one of the nation’s leading credit card processing companies. Learn more at http://www.powerpay.biz/.
When she’s not being a “web nerd,” Kasi enjoys reading, writing, yoga, and spending time with her husband and their two dogs.
1. Do you feel that social media is the most impactful and measurable form of marketing?
Well, you’re talking to an SEO girl so I am a bit biased here. I feel that SEO and Pay-Per-Click marketing are very impactful and measurable forms of marketing. My goal is to make a website found naturally in a search engine, have people visit it, and hope they perform a desired action (buy something, contact me, sign up for my newsletter, etc). But that’s not to say that social media doesn’t have its place in the mix of internet marketing. I like to look at an internet presence holistically: having a search engine friendly website that ranks well in search engines for important keywords, implementing a PPC campaign to supplement your organic rankings, as well as being active on a social network are all pieces of the puzzle. As the search engines shift and begin to look at social media signals as potential ranking factors, I consider all aspects of internet marketing impactful.
Presentation for Skowhegan Savings’ Customers: Plus My Five Reasons Why Small Businesses Should Engage in Social Media
On Tuesday, April 27, Greg Glynn and I presented a social media workshop sponsored by our client, Skowhegan Savings, at the Governor’s Restaurant in Waterville. Here is the PowerPoint presentation that we used for our presentation. Continue reading
Out of sight, Out of Mind
I once had a boyfriend who told me there are two sayings about relationships, and he wasn’t sure which one he believed in:
1. Out of sight, out of mind
2. Absence makes the heart grow fonder
This particular boyfriend was a ‘summer’ boyfriend who I had met at my summer camp. What I learned was that for him, #1 above applied. Once we left camp, I hardly ever heard from him again. Unfortunately for me, #2 above applied, so while I was missing him, he was forging a relationship with his new ‘winter’ girlfriend. Continue reading
On Facebook and Google, Be the Life of the Party!
Did you know that Google is more likely to give your website more exposure when people search for you if your website has been recently updated with new content and photos? Did you also know that Facebook is more likely to put your page in the “Top News” on the News Feed if you have posted links, and people have liked your content, especially photos and videos? Continue reading
Search Engine Optimization and Hats
by Matt Rideout, Interactive Marketing Manager, Nancy Marshall Communications
Ever seen the movie “Hackers”? Computer programmers can be pretty weird, and their terminology for computer stuff can reflect that. Today we’ll be looking at different two of those terms, specifically black hat and white hat search engine optimization. What are these, you ask? Call them yin and yang or good vs. evil. Each hat has its own culture of followers, code of ethics, as well as its plusses and minuses. Read on and I’ll dive right into the difference between these two styles of search engine optimization and what that means for you in the short-term and long-term. Continue reading
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