CMO for Hire Shares Social Media Philosophy
Our Maine Maven today is Jennifer Beever, founder of New Incite Marketing Consulting and chief marketing officer for hire.
Jennifer has a background in B2B sales and marketing for software, technology and manufacturing companies.
Jennifer’s unique ability to analyze business situations and apply practical marketing programs gets results for her clients. Her experience in marketing technology products and services provides her with a special talent in translating the technical into stories that sell for her clients.
In 2009, Jennifer received the Inbound Marketing Certified Professional with Honors Distinction certification, which recognizes proficiency in Inbound Marketing principles and best practices, including blogging, social media, lead conversion, lead nurturing, and closed-loop analysis. Only 15% of IMCPs receive Honors Distinction.
Jennifer Beever spent fourteen years in marketing management, product management, and sales in the software industry prior to founding New Incite.
She put herself through Pepperdine’s Graziadio Business School MBA program by attending night classes while maintaining her status as a top sales rep in the software industry.
Jennifer worked with many B2B companies and organizations, including: IBM, Computer Associates, System Software Associates, Marcam, Informix, ORACLE, Nissin Foods and the California Institute of Technology (Caltech) IRC.
Originally from the great state of Maine, Jennifer is an avid skier, reader, and enjoys tennis and golf. She tutored children in the LA Times Reading-by-9 program (now The Wonder of Reading) for several years and has volunteered for and contributed to Habitat for Humanity San Fernando/Santa Clarita Valleys and the Los Angeles Regional Foodbank.
Interactive Marketing Manager is a Measurement Expert
Today’s Maine Maven is NMC Interactive Marketing Manager Matthew Rideout. In his position, Matt develops and executes strategies involving two way communication between businesses and their target markets.
Through the use of social media, surveys, websites, focus groups, and events, a business can interact with its target market in order to learn from and strengthen the relationship it has with customers and donors. Matt is an expert in facilitating this interaction and using the data received to grow profitable relationships.
Prior to working at NMC, Matt worked at a direct response marketing firm where he connected infomercial ads to social media.
Additionally, Matt is fully versed in e-commerce and has even designed and licensed a custom e-commerce platform to minimize direct response customer abandonment, as well as conform to the strict requirements set by the FTC for the direct response industry.
You can read more about Matt’s PR insight at his personal blog ProfessionallySocial.com.
1.) Matt, you have been focusing on consumer behavior, market research, Web development and social media. How do all of these things converge for you in any given day?
It all comes down to finding consumers’ motivations and isolating what makes them make a decision through old fashion market research.
Let’s take the decision to book a particular style of vacation on the Maine Coast. On the surface, I usually receive a list of logical responses for motivators such as, “It was affordable,” “A friend recommended it to me,” “We love the owners of the establishment,” etc.
These are the logical reasons people come up with for why they do things, but there are a lot of affordable vacation options, friends might have several recommendations, and there are a lot of really nice and friendly resort / cruise owners (a few happen to be our clients). So what is it that really makes the decision?
The Process of Creating a Beautiful and Effective Website is Not Easy, but Worth the Effort
We recently designed and launched a website for Zagnoli Trading Company, a national company that develops beverage concepts and provides expert consulting on beverages for the food and restaurant industry.
The owner, Rolie Zagnoli, is a real coffee afficionado, although I know he appreciates a fine cup of hot chocolate with marshmallows, and assorted other cold beverages which I have enjoyed sampling with him!
I’m very pleased with the final result of the process with Rolie, and I wanted to share it here today. You can check out the new website at www.zagnolitrading.com.
I talked to Rolie on the phone this morning about the process of building his site with my team.
Rolie explained that he feels his company is complex because they do consulting work, but they also develop beverage concepts. He wanted to be sure that the site would fully and directly explain exactly what the company did, and what it was all about.
When he approached us to design a new logo and the website for his business, Rolie had definite ideas about what he wanted the logo and the web site to look like.
He wanted his look and feel to be different from other ‘templated sites,’ and he wanted it to reflect his company’s brand personality while telling his unique brand story.
Waterville Nonprofit Featured at Maine Mall
Happy Friday! Here is a picture of the kiosk that Nancy Marshall Communications branded for The Maine Children’s Home for Little Wanderers. It features a representation of art therapy projects created by students from the agency’s Teen Parent School Program.
The Maine Children's Home for Little Wanderers' kiosk on display at the Maine Mall through March 2012
The display will be at the Maine Mall in Portland through the end of March.
In addition to the art, the kiosk features posters, banners, how to sign up for the organization’s e-newsletter and business cards from the wonderful staff of the Waterville based nonprofit.
To learn more about The Maine Children’s Home for Little Wanderers, visit www.mainechildrenshome.
You can also learn more about agency’s Executive Director Sharon Abrams who was featured as a Monday Maine Maven.
Ski Writer Values Traditional and Modern Media Outlets
Happy Monday! Today’s Maine Maven is Dan Cassidy of Winslow, Maine, president of the Eastern Ski Writers Association (ESWA). Dan is a veteran skier of Maine, New England, the western mountains, Canada and many resorts in Europe.
Nancy has been a member of ESWA since 1985 and has come to know Dan through the association. She shared, “He is so passionate about skiing and the mountains of Maine that I wanted to profile him as a Maine Maven.”
Dan is also a member of North American Ski Journalists Association (NASJA) and the Ski Museum of Maine.
During the summer months, you can find Dan hiking, biking, mountain climbing or canoeing in remote steams of the Allagash Wilderness Waterway region.
Dan writes for a number of news sources. His columns appear in several publications including Central Maine Newspapers, The Town Line and The Irregular under the titles “Ski Tracks” and “INside the OUTside,” as well as in a number of resources online.
1.) Dan, you worked in the newspaper industry for many years and have witnessed a metamorphosis in the publishing business.
What have you done to embrace the web as a way of distributing your writing and photography?
As a member of the Eastern Ski Writers Association, I have included my “Ski Tracks” columns on the MaineTodayMedia.com website and also on the Eastern Ski Writers Facebook page.
Nationally Known Chef Encourages Sustainability and Local Ingredients
Happy Monday! Many of you either already know of today’s Maine Maven or have at least eaten her food. Originally from Long Island, Chef Melissa Kelly is the executive chef and proprietor of the well-known Rockland based restuarant Primo.
According to Food is Life, the online magazine of The Culinary Institute of America, Melissa started cooking in her Italian grandmother’s kitchen, instilling in her a lasting love of Mediterranean accented foods.
Melissa graduated from the Culinary Institute of America, Hyde Park, NY, in ’88 at the very top of her class.
Melissa’s resume includes chic restaurants from around the US and the world. Food is Life shared that Melissa “was named one of the upcoming chefs of the 90′s by Food & Wine magazine,” and that “Nation’s Restaurant News, Bon Appetit, Gourmet, Chocolatier, The New York Times, The Boston Globe, Travel and Leisure, Conde Nast Traveler, Town & Country, and New York Magazine, among others, have all recognized her culinary talents.”
Pairing her culinary abilities with a passion for using local resources, Melissa has developed a “Full Circle Kitchen,” using produce and animals that were harvested and grown on Primo’s property in Rockland. What is not grown at Primo is from the surrounding community or other sustainable farms. Read more about Primo and their sustainability initiatives here: primorestaurant.com/story.
Are You Pinterested?
Happy Wednesday! NMC Account Coordinator Whitney Moreau shares today’s Witty Wisdom about a visually based social network that has everyone sharing:
Every day it seems like we are inundated with the constantly-morphing world of social media. While I keep up with the latest hype and social babble as a part of my career in PR, in my personal life I stick to the “basics” and primarily use Facebook.
Until recently. What is this new wave of social media that has me hooked while I could be dwindling my internet surfing time elsewhere, you ask? Pinterest.
Described as a social catalog and online pinboard, Pinterest is a collection of powerful visual stimuli. From the time you visit the homepage until the time you reluctantly leave, you will see vibrant images ranging from lavish bedrooms with cathedral ceilings to crocheted winter hat patterns for tiny tots.
View the “pins” displayed randomly or search by category. My favorites? Do-It-Yourself & Crafts, Food & Drink, Home Décor andWeddings & Events.
If you’re “pinterested,” request an invite. A few days later you will receive a link allowing you to set up an account, start your own “boards” arranged by chosen categories and start pinning your likes, inspirations, ideas and motivations.
Despite common belief this social site emerged recently, Pinterest was created in December of 2009 and as of late has taken off and become much more than just an eye-popping phenomenon.
Maine Based Nonprofit Drives Social Change through Empowering Young Women
Happy Monday! Today’s Maine Maven is well known around the state for her leadership and incredible work with young women. Megan Williams is the president of Hardy Girls Healthy Women, a national, research-based non-profit empowering girls with knowledge, critical thinking skills, and a platform to drive social change.
A graduate of Colby College, Megan was hired in 2005 as Hardy Girls Healthy Women’s first staff member. During her time with Hardy Girls, Megan has created the Girls Advisory Board – an adult-youth partnership model designed to give girls leadership experience and an equal voice in programming decisions.
Megan launched the Training Institute – a national initiative for adults who want to integrate Hardy Girls’ strength-based approach to working with girls into their work, and she transformed HGHW from a volunteer-run, Maine-based organization into a national brand, widely respected for its girl-powered social change approach.
Megan was included on MaineToday Media’s 2011 40 Under 40 List – a list of Maine’s most accomplished young leaders, recognized for their commitment to leadership, professional excellence and their communities; Mainebiz’s 2009 Next List – a group of 10 emerging leaders recognized for shaping the future of Maine’s economy.
Also, in 2010, Megan was awarded the first ever Open Door Award from the Frances Perkins Center, an award given to a woman under 30 who has demonstrated exceptional leadership.
Additionally, under her leadership, Hardy Girls was awarded the 2010 Governor’s Award for Nonprofit Excellence for achieving significant results by combining ingenuity with sound management practices and principles.
Megan serves on the steering committee for KV Connect, a networking group for young professionals. She is a vice-chair of the MaineShare Board of Directors, an organization that provides support to nonprofits doing progressive social justice and root cause work, and a board member for the Maine Association of Nonprofits, a membership organization advancing and strengthening Maine’s nonprofit sector.
Structural Steel, Social Media, and Giving Back
Happy Monday! I hope you all had a wonderful holiday weekend. Our Maven today is native Mainer Mary Howes, owner of Howie’s Welding, a structural steel fabrication company in Jay, Maine.
Mary started Howie’s Welding with her first husband, Normand “Howie” Howes, in 1983. Sadly, in 1996, Howie passed away. Widowed with two small boys, Mary had a business to run. With a great support system in her family, Mary knew she could and would continue the business.
Howie’s Welding has prospered and Mary has remarried to a wonderful man, Tim DeMillo. Mary and Tim recently purchased the former Wausau Paper Mill in Jay and, as partners, are redeveloping the site into a multi-use business park.
Mary continues to operate Howie’s Welding, along with a small apple orchard, Howes Orchard, in Jay. Mary and Tim also started a non-profit called The North Jay White Granite Park Association. They have established hiking trails and picnic areas near the old granite quarry in North Jay and are working towards the preservation of that history.
In her “spare” time, Mary is active in Town politics – Tim is a selectman and Mary is vice chair of the Planning Board. Mary and Tim truly believe in “giving back” and try to instill that in their four children.
1.) Mary, even in the 21st century, not many people associate women with the welding and structural steel industry. How have you positioned yourself as a serious business woman in such a male dominated field?
I seriously don’t give much thought to being a female in a male dominated field. It obviously has changed tremendously over the last 28 years. I have built a very good relationship with our clients over the years. They trust me to be fair, but they also know I am tough and I will fight for my business…so they can’t walk all over me! In every aspect of this industry, there are more and more women in top level positions, which is great to see.
Eco-Friendly Swag is a Social Media Success
Happy Monday! Today’s Maven is Jennifer Christensen, “employee number two” at Fun Management Group, a business selling eco-friendly promotional materials in Maine and beyond.
Jennifer has worked at Fun Management Group since 2005. With 20 years of marketing experience, Jennifer is able to craft all of the messaging and blog articles for the company, as well as to make sure Bulletin Bag [.com], Bulletin Bottle [.com], and Funman Promotions websites are the best.
Jennifer is originally from Denver, by way of Los Angeles, and graduated from Colorado State University. She has lived in Maine since 2003 with her husband, their three children, and dog, Tank. When she is not working, Jennifer can be found running, reading, playing soccer, or enjoying the beach.
RSS Feed
Recent Comments