Former VP of Communications Excels in PR
Our Maine Maven today is NMC Account Executive Greg Glynn! Greg coordinates strategic planning for clients, including branding, marketing, as well as media and public relations, and writes copy for e-newsletters, press releases and develops multimedia content for NMC clients, including videos and podcasts.
Greg also works with other account executives and account supervisors to plan media events and press conferences. Greg is known for his strong organizational skills and attention to detail.
Prior to joining NMC, Greg worked as the vice president of communications for the American Hockey League’s Portland Pirates, a minor league hockey team in Portland, Maine.
Greg graduated from Quinnipiac University in 2004 with a bachelor’s degree in mass communications and a minor in marketing.
1.) Greg, you used to be the VP of communications for the Portland Pirates. Are there any parallels between your position there and what you do as an account executive at NMC? Are there any striking differences?
Everyday I see parallels between the two positions, especially when it comes to media relations.
During my six years that I spent in the Portland market, I developed so many great relationships with different reporters and public relations people that I still keep in touch with today.
The “Inside Out” Approach to Marketing
Yesterday I gave a presentation in Portland as part of Rich Brooks’ flyte school all about the integration of marketing and communications.
I talked about how all the advertising in the world can’t sell a product or service that has bad PR…in other words, if the public doesn’t have a good relationship with a business or organization, they’re not going to buy anything or donate any money even if the organization spends millions on advertising.
Think of companies whose image has suffered recently: Susan G. Komen for the Cure, Netflix and BP Oil.
If these companies didn’t address their PR problems, but rather went out and bought glitzy ads in magazines and on TV, nobody would believe them or want to do business with them.
The essence of my presentation was that marketing needs an “inside out” approach. Any business or organization needs to first be sure that its stakeholders have a trusting relationship with them before they launch any kind of advertising or marketing campaign.
NMC Prepares to Lace Up & March to Upcoming Social Media Boot Camp
NMC prepares to march to the Senator Inn & Spa where we will host our Social Media Boot Camp on April 4.
Today’s Fab Foto is in celebration of NMC’s upcoming Social Media Boot Camp being held on Wednesday, April 4.
Registration for both the beginner and advanced sessions will close today, so be sure to sign up now if you’d like to join us! Visit http://bootcamp.marshallpr.com/ to learn more.
As we prepare to march up to the Senator Inn & Spa where we will host the sessions, we want to remind you we will be kicking off each Boot Camp with a giveaway — a pair of these handsome L.L. Bean boots.
We look forward to seeing you there!
NMC Account Exec Returns to the Mic for Social Media Boot Camp Ads
Nancy Marshall Communications will be hosting another Social Media Boot Camp on April 4 in Augusta. We have used an array of advertising tactics, from news releases and Facebook events, to building a microsite specifically for the interactive workshops.
When it was time to produce a commercial for local radio stations, we didn’t have to look far; NMC Account Executive Greg Glynn is used to being behind the mic.
After receiving his bachelor’s degree in mass communications from Quinnipiac University in 2004, Greg was the radio voice for the Portland Pirates of the American Hockey League for five years.
When NMC began advertising the boot camp, Greg was happy to dust off the mic and record our radio spot.
Click below to listen to the new Social Media Boot Camp ad!
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
If you’re curious if Greg is still involved in sports broadcasting, the answer is yes.
Earlier this month, Greg called the Maine High School Hockey Championships for DVM Sports.
Click here to watch the highlight video!
Learn to Use the New Facebook Timeline and Other Social Media Platforms for Your Brands
Did you know Facebook will require all brand pages to use their new Timeline feature by March 30? Are you ready for the switch?
This topic, as well as others related to cutting edge social media tools and tactics, will be covered in our exciting NMC Social Media Boot Camps being held Wednesday, April 4 at the Senator Inn in Augusta.
Click here to watch our official NMC Social Media Boot Camp video!
Online registration is available until March 23 at bootcamp.marshallpr.com.
Our boot camps are different from any workshop or seminar you have been to in the past.
We require you to bring your laptop with you so we can physically show you the functions and features of today’s most popular social media websites including Facebook, Twitter, LinkedIn, YouTube, Google Plus, and the new darling, Pinterest!
By learning more about social media you can help make a well informed decision about your next steps.
The value of these two boot camps is tremendous. Each session will feature 5 members of our NMC team to provide one-on-one instructions and walk you through the instructional portions of the boot camp. We don’t just want to share with you what you should be doing; we want to show you how to do it.
To see what others have said about our boot camps, check out the video.
Use our event hashtag to tweet about our boot camps before, during, and after the event: #NMCsmbc.
Social Media Boot Camps April 4
In this era of rapid change in the way we communicate both personally and professionally, it is important to learn new skills and techniques every day.
To encourage social media engagement, we are hosting two Social Media Boot Camps on Wednesday, April 4 at the Senator Inn & Spa in Augusta for businesses and organizations looking to increase their social media presence.
There will be two boot camps designed for different levels of expertise.
1.) The beginners’ session from 9:00 a.m.-12:00 p.m. is intended for people with a general social media understanding and who are currently using one or more social media networks.
2.) Those attending the advanced session from 1:00 p.m.-4:00 p.m. must have a thorough knowledge of Facebook and have already created an active presence on one or more other social media websites.
Both sessions’ attendees are invited for a complimentary lunch from 12:00 p.m.-1:00 p.m. at the Senator.
Pre-registration is required by Friday, March 23.
To register, visit bootcamp.marshallpr.com/register. Each session is limited to 30 attendees on a first come, first served basis.
In the spirit of capitalizing on social media as a tool to engage and share, I encourage you to use the event’s Twitter hashtag #NMCsmbc to discuss the boot camps before, during, and after April 4.
This Social Media Boot Camp will help keep you on the cutting edge!
Even Our United States Senator Loves Facebook for Business
Happy Wednesday! We have been touting the value of using Facebook for business for a long time. Lately, we have been doing Facebook advertising campaigns for our clients, which have been highly effective in helping clients get the word out about their products and services.
Yesterday, U.S. Senator Olympia Snowe held a workshop at the Augusta Civic Center to promote the value of Facebook for business.
Senator Snowe extolled the value of Facebook for building a community around your brand.
Here is a link to the article in the Kennebec Journal about the workshop.
We figure if our esteemed U.S. Senator is promoting Facebook for business, we must be on to something big.
Tips from an Unintentional Social Media Expert
Happy Monday! Today’s Maine Maven is Rich Brooks of flyte new media in Portland, ME. Rich is “from away;” he grew up in Needham, MA and graduated from Skidmore College in Saratoga Springs, NY.
Rich started flyte new media in 1997 in Jamaica Plain, (JP!), MA, and moved to Maine to be with his now-wife, Cybele. They have two beautiful girls– “thanks to the genes of said wife”–who enjoy snowboarding, playing games on their father’s iPad, and babysitters.
Rich is the co-founder of Social Media FTW, an organization that puts on conferences to educate businesses and non-profits on the power of social media marketing. He is a nationally recognized speaker on Web marketing and social media topics, and is the “tech guru” on 207, the evening news program on Maine’s two NBC affiliates. Rich also teaches a class on Web marketing and social media for entrepreneurs at USM.
Rich can often be seen giving free advice to those people who buy him expensive tequila and/or scotch. Don Julio Blanco and Johnny Walker Black are his favorites.
Rich shares that he will be putting on tons of local educational events for companies and non-profits looking to grow using digital marketing, and if you’re interested, you should sign up for flyte’s free email newsletter here: http://www.flyte.biz/resources/newsletters/.
1.) Rich, you have said that social media is good at strengthening “weak ties” and that actually it’s the weak ties in our lives that could be the most important. Tell us more about that.
There’s been a bit of research around the ideas of “weak ties,” those people on the outside of your network. As the theory goes, if you’re looking for a job (in this example), you’re more likely to find that job through one of your weak ties than through a strong tie, like a family member or close friend. This is because our close ties often have the same knowledge base that we do, thus adding little to help us.
Weak ties, on the other hand, are traveling in different circles, hearing of different opportunities and making connections with people outside of our regular network. In many ways, they can provide more–or at least different–value than our close ties.
Although the original scholarly article by Mark Granovetter appears to be password protected, I found an article at Wired.com about weak ties and what Malcolm Gladwell, author of Blink and Outliers, has to say about weak ties and social media: http://www.wired.com/wiredscience/2010/09/weak-ties-twitter-and-revolutions/.
Wednesday Witty Wisdom: Social Media Boot Camp
Happy Wednesday! Last night, NMC account executive Greg Glynn and I presented a “Social Media Boot Camp” in Carrabassett Valley to a group of diverse businesses. It was an interactive and intimate meeting of people who were both advanced social media users looking to further capitalize on their efforts and social media novices who understood the need to learn more.
Greg and I discussed everything from Facebook business pages and advertising, who to follow on Twitter, advancements in location-based applications, and more. While lots of material was covered, each participant set a goal at the beginning of the workshop that they strove and met throughout the three hour meeting.
Some key takeaways from the boot camp:
- Social media is not a trend– it isn’t going anywhere; it isn’t a question of whether or not to get involved with it but when…and the time is now.
- Be strategic when posting– don’t be thoughtless with your posts; know your audience and work to engage them.
- Set goals– think about what you are looking to accomplish by engaging with social media.
There are lots of social media networks out there for you to join. Take the time to look at your goals and be realistic about your capacity. Pick the networks that are right for you and your business, and do those well.
Greg and I had a great time sharing our expertise about social media and helping fellow business owners learn more. Thank you to the Greater Franklin Development Corporation for organizing the workshop. Stay tuned for information about future boot camps!
Download our presentation by clicking here: Social Media Boot Camp.
NMC Presents: Social Media Boot Camp, Tuesday, Oct. 25!
In my line of work, my colleagues and I have to stay on top of the latest trends in marketing and PR. One tool that is proving increasingly more important is social media. While I make sure that my employees and I are up to date on the latest technologies, I run into far too many other business owners who aren’t sure how to use social media or don’t use it to its full capacity.
For this reason, I am very excited to share that the Greater Franklin Development Corporation and NMC have decided to partner up and show other Maine businesses and organizations that not only is social media multi-faceted, but that anyone can and should use it!
Tuesday, Oct. 25, several of my staff members and I will be presenting a social media boot camp at the Carrabassett Valley Public Library from 5:30-8:30 p.m.
This interactive workshop will focus on techniques to increase engagement and the use of paid online advertising to promote products and services through social media such as Facebook, Twitter, LinkedIn, and YouTube. We will also be discussing the rise of mobile marketing and location-based media. Participants are encouraged to bring their own laptop, but laptops can be provided (please specify if you need one when you register).
To qualify for this workshop, we ask that participants are able to answer yes to the following questions:
- Do you have a personal Facebook profile already set up?
- Do you have a LinkedIn profile set up?
- Do you have a Twitter account set up?
- Are you familiar with Facebook advertising?
- Are you familiar with Cost per Click advertising?
Cost to participate is $150.00 (includes materials and computer use).
For more information and to register, please contact Shelby Childs at schilds@greaterfranklin.com or call (207) 778-5887.
I hope to see you there!
RSS Feed
Recent Comments