The official blog of Nancy Marshall Communications
offering tips, techniques, and thoughts from Maine's PR Maven, Nancy Marshall

 

PLEASE NOTE: This blog has been discontinued.
Please visit www.prmaven.com for new material from The PR Maven®.

 

Subscribe VIA Email

RSS Feed
Powered by Google Feedburner

Archives

Writing

Protecting Your Privacy and Embracing Facebook Graph Search

There is a lot of confusion surrounding Facebook’s Graph Search, particularly when it comes to privacy. Let us clear that up for you.

Facebook sure has come a long way from its inception almost 10 years ago. A universal theme throughout its existence has been how to maintain one’s privacy, while remaining social.

Many people were already worried about privacy settings and how to control access to their private information—enter Graph Search which makes it even easier for people to search your Facebook activity, and is steadily becoming available to all U.S. Facebook users.

How do you keep your privacy? Up in the right hand corner of your Facebook screen, you will find a padlock. When you click on it, you will be given some choices:

Who can see my stuff?

Who can contact me?

How do I stop someone from bothering me?

When you click on the arrows beside any of these, you will see a variety of options that will allow you to decide everything from who can see any of your future posts (public, friends, friends except acquaintances, or only me), to which messages end up in your inbox, and who can send you friend requests.

Hopefully you already have your profile on lock, but if not, now is the perfect time to explore these settings. Facebook makes it remarkably easy to filter who sees what, labeling people as close friends, friends, or acquaintances, or putting them into another custom list. You have complete control over each custom list’s unique privacy settings.

For example, if you have a vendor list, you can post things that pertain to inventory needs or supplies, and make it visible to only the people on your vendors list. Or, you can create a VIP list, and offer inside scoops to anyone on that custom list.

Facebook lists are a great way to decide the visibility of your posts. By putting people into lists you are able to still make the same Facebook posts, but they will only be visible by the people on the list you choose to share it with.

If you go into your friends and scroll over the bar next to their name, you will be given the option of customizing what you see from them, and labeling them so that you can limit what they see from you.

For example, only the people I label as close friends see every post I make, or every photo I upload to Facebook. Just about everyone else is labeled as an acquaintance, and they will only see posts that I label as visible to “all friends,” which mainly consist of shared articles or my professional posts.

So what does this mean for Graph Search?

Graph Search does not share everything with everyone—it will only share what you allow it to share. So, if you have a post or a photo’s visibility set to:

Only Me; no one else will find it

Friends; only friends (excluding anyone labeled as an acquaintance) will see it in their Graph Search results

Friends Except Acquaintances; only your few and closest friends will be able to find it via Graph Search

Public; it is visible to anyone and everyone on Facebook using Graph Search

If you’re worried about your privacy on Facebook, then you may want to explore these settings.

Graph Search may be scary for some personal profiles—just ask Tom Scott, who created a Tumblr for embarrassing finds via the search engine. However, for businesses that use it correctly, it levels the playing field between small, local businesses and corporate machines.

Business owners and marketers alike are already talking about the ways they plan to use the search to better identify their target audiences (searching what they like, where they go and who they know), recruit new employees, build stronger communities, and acquire new customers.

If you’re a local business, encourage people to check-in or share via Facebook that they love your french toast – encourage them to leave reviews, and post your special offers and discounts on your Facebook page. All of these things will increase the likelihood of your business showing up in Graph Search, leading to you being discovered by more people.

As for personal profiles, it may be time to reevaluate your privacy settings, clean house and limit your past posts.

Public Relations: It’s a Mindset, Not a One-Time Activity

Nancy Marshall, CEO of Nancy Marshall Communications

Three Tips to Generate PR on an Ongoing Basis

I frequently talk with clients who say that they want to do “a little bit of PR.” When I hear that, I sometimes have to bite my tongue so as not to say “there’s no such thing as a little bit of PR.”

Public relations is a mindset. It’s something you need to be thinking about all the time. Well, maybe you don’t need to think about it as much as I do, because I really do think about it all the time (just ask my husband).  But  if you are always thinking about your relationship with the public, and your targeted publics in particular, then you are more likely to experience success with building your brand.

Here are three tips that will help you think like a PR professional:

1. Share helpful information with your targeted publics

Leverage social media—post on Facebook, LinkedIn and Twitter on how to accomplish something in your field of work.

Give a speech to the local Rotary explaining the latest trends in your industry.

Host an informational workshop for your clients and friends at a local community center in your area of business.

2. Watch the news of the day to see how you might be able to offer expertise.

Recently there was a train crash and oil explosion in Lac Megantic, Quebec, right over the border from Maine. Anyone with experience in how trains work, or the way oil is prone to burn uncontrollably, could speak with authority to the news about this tragedy. Or an expert in psychotherapy could talk about how you should talk to your children about tragic events.  Figuring out ways to adapt a national news story and leverage it for your own PR is called “newsjacking,” and it’s an amazingly effective public relations technique.

3. Look for opportunities to share the news of your business.

Have you hired a new employee?  Send out a press release with his or her head shot. Have you taken on a new client or customer? That’s a good reason for a press release, as well. How about an award or a published article? That’s newsworthy. A new invention, patent, or trademark? Yes, that’s also a reason to reach out to the news media. 

 

A little bit of PR will do just that:  get you a little bit of PR. But if you are always thinking about how to get your news out there to your targeted audiences and raise your profile with the public, then you are more likely to benefit from increased awareness in the marketplace.

Kylie Keene: From Spokester to Tour Correspondent

Is this week’s Monday Maine Maven the next big name in entertainment media? Kylie Keene is well on her way!

You may recognize Kylie as the Young & Free Maine Spokester, an outreach program by Maine’s credit unions that allowed Keene to serve as the face and voice of the 18-25 year old crowd in Maine. In this role, Kylie helped that demographic make sense of banking and money through the use of videos and interviews, and attending events throughout the state.

Keene says, “I was so thrilled to be chosen as the Young & Free Maine Spokester. I was able to apply the skills I had learned in school, and build new ones throughout the year.”

These skills will come in handy as she embarks on a new journey as the Nabisco 1D VIP Tour Correspondent. For those of you that don’t know, 1D is short for One Direction…yes, the multi-million dollar recording artists, and every teenage girl’s dream.

How did Kylie get the gig? She says, “A friend shared the position with me on Facebook, saying I was the first person that came to mind when she read the job description. I read the details, and when I learned I could blog, make videos and share stories while enjoying live music and traveling the country, I knew I had to apply!”

In her new position, Kylie is responsible for connecting with fans and sharing the live concert experience with them, even if they can’t make it to a show—sharing stories from the concerts, delicious snack recipes, opportunities for fans to score tickets to concerts, and much more.

Keene adds, “There’s also a great mobile app fans can download that shares exclusive video content, and cool stuff like voicemails from One Direction and a cyber photo booth where fans can create images of themselves with the bands.”

This opportunity serves as a great stepping stone for Kylie in a career as a multimedia journalist. She developed an interest in the field after shadowing a reporter at a Portland news station in high school. Kylie says, “After seeing the fast-paced, ever-changing environments that journalists worked in, and the new people they met on stories each day, I knew I wanted to pursue a field that would offer the same opportunities.”

Who inspires Ms. Keene? While she admires the work of Ann Curry and Barbara Walters, she says, “I am most influenced and inspired by my peers who are currently working in the field; those I graduated with, or worked with as a news intern. I am so proud of my friends who continue to work hard as journalists, and I admire their talent and drive.”

If Kylie’s job sounds like a good fit for you, or someone you know, her advice is to “find mentors and learn from their expertise,” and “to surround yourself with individuals who inspire you, support you, and motivate you to become the best version of yourself.” She adds, “If you really want to do something, and you believe you can do it, then you will.”

To follow Kylie’s summer as the Nabisco 1D VIP Tour Correspondent you can check out her blog at, http://nabisco1dvip.tumblr.com/.

 

Great Success for Julia Clukey’s Camp for Girls

Today marks the conclusion of the 2nd annual Julia Clukey’s Camp for Girls. The 10-day camp ran June 17-21 and 24-28 on Maranacook Lake in Readfield, Maine. The camp is designed for girls 8-12 as a place to develop self confidence and a healthy lifestyle.

Julia Clukey’s Camp for Girls’ campers (red) and staff (blue) on opening day.

Each year, the curriculum for the camp is designed by Olympian Julia Clukey and KV YMCA camp director, Johanna King. The camp features a wide range of activities including swimming, canoeing, kayaking, hiking, nature walks, field sports, arts and crafts, theater and music.

As a part of the support for the camp, the Maine Beer & Wine Distributors Association, and organization that has partnered with Julia Clukey as their responsibility spokesperson, donates scholarships each year to provide the opportunity for underprivileged girls to attend summer. In total, the association has donated $7,000 in scholarships for the camp.

For more information, visit www.clukeyluge.com/camp.

 

Social Networking Does Not Replace In-Person Networking

Nancy Marshall, CEO of Nancy Marshall Communications

From time to time, I meet with young professionals who are starting out in their careers and need to make connections. Some of them have the idea that they can use LinkedIn and Facebook exclusively to make connections without actually meeting people face to face.  I discourage them from relying solely on their computers for networking. Instead, I advise them to join chambers of commerce, boards of trustees, and other civic groups to meet people in person.

Online social networking is a great way to initially connect with people, but it’s no substitute for developing relationships over the long term. I recommend that you always seek out opportunities to meet with people face-to-face. It’s great to use LinkedIn, Facebook, Pinterest or other social networks before, during, or after your in-person interaction but the goal should always be to get together and do something in person. Social networks are a great way to keep track of people in between your in-person meetings.

You can’t truly get to know a person when both of you are behind your computer or smart phone screen. The best (and the worst) of people comes out during face-to-face interactions. I worry about young people who think they have ‘friends’ based on the number of connections they have on Facebook. These might be people who know your name and know what you look like, but until you’ve spent time with a person, you can’t really decide whether they are your friend or not.

My advice is to seek out the people you want to get to know either for personal or professional reasons, and invite them to lunch, or for drinks, or to a baseball game, or to go skiing or biking or hiking.  You may meet these people in a variety of settings but professional networking groups such as chambers of commerce, Rotary Club, Kiwanis and even BNI (Business Networking International) are good places to start.

There’s nothing like a campfire to pull together a group of people as
true friends. In May, we had a group of French students who were
visiting my son Jamie’s school over to our house a potluck dinner and
a campfire. We sang, told stories, and had a wonderful time together.
This is where true friendships are made.

There are so many fun things to do with old and new friends that will strengthen your relationship, but you need to make an effort to get these things on your calendar and extend your circle of influence.  Once you get together and enjoy these times together, you can post photos of yourselves on Facebook and other social networks, and share stories about what you did.

It’s easy to spend most of your time with your family and old friends, but for professional growth and development, you should make an effort to make new contacts and expand your circle of friends.

 

Blogger with a Knack for Content Development and Innovative Marketing

Alex Steed of Bourbon. Portland. Beer. Politics.
Image courtesy of Zack Bowen, Knack-Factory

A recent study by Vocus shows that bloggers rank highly with consumers for trust, popularity, and influence, and this week’s Monday Maine Maven is a blogger who has gained popularity in Maine for his quips, anecdotal humor and overall blunt approach to even the most controversial topics. Alex Steed is the man behind the Bangor Daily News Bourbon. Portland. Beer. Politics. blog, where no topic is off-limits.

In a recent post, Steed took on the new Portland slogan, which sparked a Facebook frenzy of opinions and rants. You know it’s going to be great when he starts with a note: My bosses get bummed out if I don’t warn you when my posts contain swears, so there’s your warning.

In the article he states:

Speaking of Las Vegas, stop bringing up the Vegas slogan as an example of an awesome slogan….You know what else happens in Vegas and stays in Vegas more than anywhere else in the country? Suicide. Their rate is double the average, and that’s something that a snappy slogan just can’t solve because, again, slogans, good or bad, don’t really mean anything.”

Does Alex worry about scaring people off? No.  In fact, he embraces it saying, “A long time ago, because television shows were only shown on networks, the shows took fewer risks because they had to retain a large audience—as channels increased in number, shows were able to take more risks because they were reliant on a base of fewer viewers. For this reason, one of today’s most lauded television shows is about a meth kingpin who boils people in baths of acid.”

“Sometimes the posts write themselves in the forms of discussions or arguments. Then I go and write a sort of idealized version of my take on the argument, while trying as much as possible to illustrate the other side or sides.”
Image courtesy of his wife, Jaime Steed

No, Alex does not plan on using this method on anyone who disagrees with his opinions, but he has realized that he doesn’t have to appeal to everyone, and that understanding his audience and readers, and developing content that appeals to them, is the key to the success of his blog and business.

Steed says that what does worry him most is “do people see me as consistent, or willing to take risks, or bold, or thoughtful? I work hard, reading everything over and over to make sure that even the most questionable assertions can be backed up with facts. That way the only thing someone can disagree on is the point of view, and not with the content itself.”

Content is incredibly valuable and Alex says, “These days folks are expected to write for free—I think it’s important not to accept this. Good content creators bring traffic, and traffic equates to increased usage, or advertisers, or whatever the bottom line is for whoever is hosting the blogger.”

For Steed, it all began with curiosity. He says, “I was very excited about the prospect of seeing the world and I knew that I had a voice.” He encourages young writers to “Be open to being influenced and inspired—take in input at a significantly higher rate than you put out words, content or whatever you are creating. Live your life; read everything; watch everything; and learn how to listen, absorb and process.”

Alex adds that success comes from taking risks, and that “you have to be a consumer of content that is greater than what you are creating.”

” I love living in Maine, and I also love my peers in the creative community here. There is a lot of good work being done in Maine.”
Image courtesy of Zack Bowen, Knack-Factory

So what influences Alex’s work? Here’s his top 5 list:

Might & Main—“They do great work and are very cool without being pretentious. In a few short years, they have built an empire. Their impact on me and the work I do has been substantial.”

Change.org—“They’ve built a way of compounding digital influence and amplifying collective voices.”

The Feast—“I admire them because they’re working toward continuing conversations about how we approach business, culture and activism in a compelling way.”

Love + Radio—“It’s decidedly one of the most riveting and entertaining podcast series being produced today.”

POCKET BRUNCH—“They are blowing up the way we think of food, socializing, parties and everything in between…and they’re locals!”

To check out Alex’s work for yourself, you can read his latest posts at Bourbon. Portland. Beer. Politics. Like what you see? Follow him on Facebook and Twitter. You can also check out his podcast here.

Your Website is the Centerpiece of Your Marketing Program

When you are setting a table for a formal dinner party, you place something beautiful in the center of the table like candles, flowers or a bowl of colorful fruit. This centerpiece ties everything on the table together.

This infographic comes from our good friends at the Caliber Group in Arizona. Both our agencies are members of the Alliance of Marketing Communications Agencies. Thanks to the Caliber Group for sharing! www.calibergroup.com

Your website is the centerpiece of your marketing program. It helps you connect with your targeted audiences and ties all of your marketing efforts together. It contains all the information about your product, service, place, organization or brand that people need in order to connect with you or do business with you. Visitors come to your site to get more information, to evaluate your products and services and to assess your brand. By looking at your site, they decide whether they want to connect with your brand….or not.

Your website is the focal point of your brand, and the foundation of your marketing program. Every aspect of your marketing should point back to your website, including press releases, ads, business cards, brochures, flyers, rack cards, banners, direct mail and social media.

Nancy Marshall, principal of Nancy Marshall Communications

When people go to your website, they will immediately get a sense of your brand. If your website looks amateurish, people will think your business is amateurish.  If it is beautiful and full of useful information that draws people in and keeps them there for a while, then your website will build your brand and convey an image of professionalism.

It’s important to be sure that the centerpiece on your table and the centerpiece of your marketing program are consistent with the image you want to convey to your guests, whether they are coming for dinner at your home or coming to learn more about your organization online.

How To Connect Your YouTube and Google+ Pages

You can link your Google+ page to your business’s YouTube channel to gain advanced channel management features. You will be able to let multiple people manage your YouTube channel, as well as manage multiple YouTube channels from a single login. No more sharing passwords to personal Google accounts, or setting up fake Google accounts just for YouTube!

Here are instructions for linking Google+ to YouTube. You must already have a Google+ page set up for your business, and the Gmail login you use to access YouTube must be an administrator of the Google+ page.

1.) In YouTube, under account settings, click the “advanced” link

2.) Click the blue button that says “Connect with a Google+ page”

3.) You will be presented with a few options for what you can connect your YouTube channel to. Select your YouTube channel from the list and click next. Follow the additional instructions and your YouTube channel will be linked to your Google+ page.

4.) Now any of your Google+ page managers will be able to manage your YouTube account. When they log in to YouTube, they can use the “switch account” feature to select the Google+ page and the connected YouTube channel.

Contributed by Matthew Rideout, NMC Interactive Marketing Manager

 

The Art of Brand Communication

Portland Museum of Art Brand Strategy Coordinator, Caitlin Brooke

When you think of a museum, what comes to mind? Do you envision a forward-thinking, branding machine that brings art to life on your phone, through an artist-inspired cocktail, or by offering Free Fridays from 5 p.m. to 9 p.m.? That’s the exact image Portland Museum of Art (PMA) Brand Strategy Coordinator, and this week’s Monday Maine Maven, Caitlin Brooke, hopes to conjure when you think of PMA.

After graduating from Cony High School, Caitlin attended the University of New Hampshire where she received  dual undergraduate degrees in art history and communication, and an MBA in marketing. A summer internship with PMA’s PR department was her first taste of the career path she would choose, but not before spending three years in Boston working as an associate for an investment firm.

Brooke says, “I absolutely loved developing my professional identity in Boston and being thrown into the fast-paced and demanding world of corporate finance. My role evolved from investor relations to marketing, and I began to take the reins in redesigning the firm’s marketing materials and communications plan.”

At the PMA’s Winter Bash Brooke’s job was to sit and draw the guests as they enjoyed the evening.

By 2010 Brooke decided to leave Boston and do some soul-searching saying, “I wanted to eventually establish myself in Maine, so I took a break and traveled the country before beginning my search for jobs in Portland.” Why Maine? Her reason is simple stating, “The cultural vitality of the city had always enticed me and it’s the perfect location—access to the water for surfing and the mountains for skiing!”

This vital culture of Portland is the driving force behind the success of Brooke’s work with PMA. She says, “It’s about being in the know; having relationships with every department and PMA staffer so they think to call me when something cool is happening in the galleries, on TV, or across the street; it’s about embracing social media as a part of our roles.”

In 2012, the institution officially began to integrate social media into staffers’ professional roles. With this change came the need to create a social media policy and social media team who create content, take photos, Tweet and post on behalf of the museum covering all facets of the institution, and giving dynamic perspectives of what is happening on the PMA campus.

Stop by the PMA Café for an artist inspired cocktail created byAurora Provisions.

This new branding initiative plays a major role in Brooke’s daily routine. She starts her day by scrolling through social media feeds and emailing herself potentially relevant content. She adds, “I need to scope the scene and see what people are talking about. A big part of my job is connecting PMA’s exhibitions, programs and collections to what’s happening in the ‘real’ world, which in my opinion helps pull together the bigger picture of why art matters.”

2012 was a major year of rebranding for PMA, when they gathered national and international traction for their exhibition Weatherbeaten: Winslow Homer and Maine. Brooke says, “Homer was an American artistic genius, and also a hermit with a fantastic moustache and a studio on Prouts Neck in Scarborough.”

PMA used this attention as an opportunity to launch their new logo and to overhaul their brand identity. Brooke says, “Prior to 2012, the museum had an undefined strategy for social media. It was almost a marketing afterthought, but because of all the media attention, we were able to really throw our new look out into the public arena and have a lot of people see it.”

A lot of people have been seeing a new side of PMA, one that doesn’t take itself too seriously and is having fun. Caitlin says, “There is no other form of communication that can convey the energy of an organization like social media, so don’t take yourself too seriously!” While social media is a part of business, Brooke says that it is a part of building relationships, too, adding, “People like to see the behind-the-scenes, real parts of an organization. If something makes you and your coworkers laugh, more than likely other people will see the humor in it too.”

To learn more about the Portland Museum of Art, visit www.portlandmuseum.org, or like them on Facebook to keep up with their latest events and exhibits.

NMC Senior Account Coordinator Rose Whitehouse Retires

This week’s Friday Fab Foto is bittersweet for the staff at NMC—after 11 years, NMC Senior Account Coordinator Rose Whitehouse is retiring today.

She stole the scene from day one, and quickly became recognized as the most fashionable person in the office. Her Death by Chocolate dessert is legendary, along with her passion for the NMC brand.

NMC Senior Account Coordinator Rose Whitehouse (center), with Nancy Marshall (left) and Charlene Williams (right), retires today after 11 years with the company.

During a staff meeting yesterday she confessed that being one of our lead proofreaders was by far her favorite part of the job because she took pride in the ability to ensure that clients were receiving the best product possible. Rose also noted that working with the agency helped keep her trendy, emphasizing a dinner party where she impressed everyone with her knowledge of QR codes.

The office certainly will not be the same without her, but we wish her the best of luck as she prepares for her next endeavor—full-time Grammy to her (soon-to-be-three) beautiful grandchildren!