The official blog of Nancy Marshall Communications
offering tips, techniques, and thoughts from Maine's PR Maven, Nancy Marshall

 

PLEASE NOTE: This blog has been discontinued.
Please visit www.prmaven.com for new material from The PR Maven®.

 

Subscribe VIA Email

RSS Feed
Powered by Google Feedburner

Archives

amazon.com

Yes, I Spoke with Gary Vaynerchuk On the Phone Yesterday, But I Won’t Forget My Humble Roots

gary-vaynerchukFor years now, I have had a slight (actually, a major) obsession with reading marketing books, and listening to great marketing speakers like Shel Holtz (who inspired me to start this blog in 1999) and Scott Stratten, owner of UnMarketing and hilariously funny keynote speaker.

The UPS man has gotten tired of driving up the dirt road where I live to deliver the packages from Amazon.com, so I’ve taken to ordering books for my Nook or my iPad because then my obsession becomes my own dirty little secret.

crush-itWell, my friends, yesterday I had the ultimate honor of speaking with a marketing superstar and NY Times bestselling author, Gary Vaynerchuk. He is the author of “Crush It!: Why NOW Is the Time to Cash In on Your Passion,” which is a book I gave my college-age son Craig so he could imagine a future where he wouldn’t work in a cubicle pushing papers around once he graduates.

jab-jab-jabNow Gary has a book coming out called “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World.”  His premise is that all of us marketing people are still using the techniques we learned in 2004, except it’s now 2013. The jab, jab, jab part refers to how we must give, give, and give on the Web, meaning we need to share, share, and share some more, before we make the right hook which is a sales pitch or an offer of some kind. We only make the offer once we have shared and connected with our audience, so they know, like and trust us.

So why was The Maine PR Maven speaking with one of the greatest business book authors of the modern era, you might ask? I have the honor of handling media relations for a conference coming up in January called Predictive ROI Live , hosted by Stephen Woessner at the Ritz Carlton in Orlando from January 28 to February 1. I’ll be working with Gary and the other speakers to help them connect with some national media outlets for interviews prior to the conference.

In January, I am going to be giddy with excitement to meet Gary Vaynerchuk, Don Yaeger, Dr. Flint Mclaughlin, Darren Hardy, Scott McKain and Avinash Kaushik from Google at this prestigious event.  You might want to consider joining all of us marketing gurus down there in Sunny Florida. Will I see you there?

Amazon Sold More Kindle Books Than “Real” Books this Christmas

Kindle

 

 

People are changing the way they read books. Amazon put out a press release on Christmas Day saying that more Kindle books were sold this holiday season than “physical”  books. 

I don’t have one yet.  I still love to curl up in my cozy bed and read a book while I  hold it in my hands. I like the feel of the paper and the heft of the book. Sometimes I like to underline and highlight things in the book.  I also like to mark my place with a bookmark or by turning the page corner over (only on paperback books, however.)

On the other hand, my brother Walter (who is six years my senior) digests books at am amazinng pace, so he loves his Kindle becsause it allows him to acquire and consume several new titles each week. And my friend Ross loves his because he likes to read the New York Times on it each morning.

I imagine I’ll get one at some point, but for now, I am going to stick with my old-fashioned paper books. Continue reading “Amazon Sold More Kindle Books Than “Real” Books this Christmas” »