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offering tips, techniques, and thoughts from Maine's PR Maven, Nancy Marshall

 

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Augusta Maine

Jon James of 92Moose Talks Social Media and Radio

92Moose radio host/personality, Jon James

If you’re from the Augusta area, then you most likely have listened to 92Moose once or twice (or maybe a lot more), and you are undoubtedly familiar with long-time on-air personality, Jon James, this week’s Monday Maine Maven.

James has been a part of 92Moose’s daily line-up for more than 20 years, and currently is well-known as a third of the Moose Morning Show trio, Jon, Renee and Mac. Jon was born and raised in Maine and says that as he’s gotten older he’s only fallen in love with the state more, and he knows that Maine will always be home.

With so much experience, Jon says that the integration of social media into radio has been unbelievable, but also for the good. He says, “I like to think that these sites (Facebook and Twitter) broaden our fan base, but the best part of using them is the immediate feedback on just about everything we say and do.”

Being in touch with fans and listeners like never before is a definite advantage and Jon says he enjoys sharing not only what they do on the radio, but what goes on in his personal life adding, “I’ll friend anyone who will have me.” Why?  He figures that even if he doesn’t know you personally, that you have somehow formed a connection, and adds that “social media has made us more of a community with our listeners.”

James says that 92Moose has become a true multi-media company and that the Web is only slightly less important than radio. He says, “We all write articles for the website and use Facebook as a way to connect with people and drive them to the website for all of the latest information on contests, people, news and more.”

Jon James (L) with fellow Moose Morning Show hosts Renee Nelson (C) and Mac Dickson (R).

When James isn’t on the radio, he can be found hanging out with his grandson Evan or recording voiceovers. How does he juggle it all? Jon jokes, “Well, I’m a horrible juggler. That’s why I only do one thing at a time!” He says the biggest part of it all is patience and prioritizing. He says his family has always come first and he has been lucky to always find an easy balance between work and play.

Do you want to be a radio DJ? Jon says, “Be willing to move, and do it while you’re young! There are so many opportunities out there, but you have to look a little harder, and be computer savvy because so much is done digitally.”

To listen to Jon and the Moose Morning crew tune in weekdays to 92.3 FM 5:00am- 9:00am. Feel free to shoot Jon a friend request at facebook.com/jjamesvoiceovers or follow 92Moose on Twitter. Don’t forget to check out the latest contests from 92Moose here!

A Nightfly With A Rock ‘N Roll Soul

Frank FM Assistant Program Director and On-Air Personality, Leif Erickson

If you’re a fan of classic hits and live practically anywhere in the state of Maine, then you are probably familiar with 107.5 Frank FM.  As a member of Frank Nation, then you are also familiar with Assistant Program Director/Music Director/Afternoon Drive Host Leif Erickson.

Yes, he really does wear that many hats on a weekly basis—and that doesn’t even include the additional work he does for Snocountry Mountain Reports, and his recent official announcement of Leif Erickson Voiceover Services.

As a native of Massachusetts and Boston University graduate, Erickson was hired as a radio ski reporter for Snocountry Mountain Reports in Lebanon, New Hampshire after graduating with a degree in broadcast journalism. He soon made his way onto the air with Classic Rock station Q106 in Claremont, and after a few years he was recruited by a start-up station called Frank FM.

After eight years, Erickson says he can’t imagine living anywhere else. He credits the broad audience as the best and most challenging part of his job saying, “We’re a local station to not only Portland, but to Lewiston, Augusta, Bridgton, Sanford, South Paris, Farmington and well into New Hampshire! I enjoy bringing people together under that umbrella—Frank Nation—one big community, even if they do know I’m physically in the ‘big city’ of Portland.”

Social media has made Leif’s job a little easier, and he frequently uses it to test new material with listeners. He adds, “If I have some wise-crack on a relevant topic, I may test it out on my own Facebook page to see what kind of reaction I get. If the feedback is positive then I’ll repurpose it for my show later.”

Leif Erickson hits the slopes at Sunday River last winter.

Facebook is an incredible tool when it comes to connecting with listeners for Erickson. Even though he has a radio-specific fan page, listeners frequently find his personal Facebook page as well, and he always accepts their friend requests. He jokes, “I do have a brief disclaimer on my personal page that says:  Hey, this is me off the clock, don’t complain to my boss! I’m not above sharing a slice of life behind the scenes if I think my listeners might find it interesting.”

For Erickson, Facebook is also a way to learn more about his listeners, and he often uses it as a way to learn what they like, where they hang out, and what they want to hear—“This is a business that is all about connecting with the listener, is it not,” he asks.

That question is answered by the way he delivers content. Leif says, “Our listeners would rather I paint a picture of an odd individual’s antics on Monument Square that I’m witnessing from the studio window than whatever Lindsay Lohan’s in court for this week.”

When Leif isn’t juggling his work, he can frequently be found on the Portland Peninsula. He says, “I enjoy a bite and a brew at the Thirsty Pig, or Shay’s for dinner and drinks, but my favorite haunt is Slainte. It’s always full of interesting people, good brews on tap and kick- (enter expletive here)-bartending staff, and a diverse slate of music and culture just about every night of the week.”

To listen to Leif Erickson’s show, be sure to tune in to 107.5 Frank FM Monday through Friday 2pm to 7pm, or on Sundays 6am to noon. You can also check out his Facebook Fan Page at www.facebook.com/leifericksonontheradio.

We asked Leif to share five songs that describe him—click on the links below to find out what he picked! Did any of your favorite songs make the list?

Donald Fagen “The Nightfly”

Grand Funk Railroad “Rock and Roll Soul”

James Taylor “Country Road”

Todd Rundgren “There Are No Words”

Yes “Yours Is No Disgrace”

Planning for Public Relations at 90 MPH

Greg Glynn, account executive at NMC

Hi, Greg here! In the world of public relations, we are always planning one, two, and sometimes even three steps ahead.  To further emphasize the importance of planning, I want to share the type of preparation and goal setting involved in my recent work for our client the Maine Beer & Wine Distributors Association and their spokesperson, Olympian Julia Clukey.

Olympian Julia Clukey is the spokesperson for the Maine Beer & Wine Distributors Association’s ongoing responsibility initiative. Since 2010, she has recorded public service announcements, appeared on local radio shows, and presented at 20 high schools—reaching more than 6,000 Maine high school students across the state—about the importance of responsibility and good decision making.

To continue to showcase Julia’s talent and her involvement with the MBWDA, a year ago we started planning how we were going to leverage the opportunity for Julia to compete in the 2013 World Cup on February 8 and 9 in Lake Placid, N.Y., the first World Cup luge competition in the states since 2007.

Leading up to the event, we knew we had several key goals related to the competition:

Julia Clukey Tight Shot by Shaun Ondak

1. Secure an updated action shot of Julia racing on the track to use in the poster that Julia hands out as part of her presentations for the MBWDA’s responsibility initiative at Maine high schools; we also took photos for use as a cover photo for magazine articles we plan to pitch leading up to the Olympics in 2014

2. Contact local and national media to cover the 2013 World Cup and provide content specific to Julia for local and national media

3. Capture video of Julia racing and celebrating with the home town crowd, including several of her family and friends

4. Make more contacts in the sport of luge and network with NBC Sports for a future story on Julia leading up to the 2014 Olympics in Sochi, Russia

With specific and measurable goals, I worked with one of our agency partners, the Ad Workshop in Lake Placid, to hire Shaun Ondak, a local professional photographer from Lake Placid who had shot the sport of luge before. An experienced photographer was an important part of the planning because the luge athletes travel at speeds of up to 90 miles an hour and Julia only had two runs for the photographer to get action shots.

Shaun and I planned ahead for the shoot and scouted the best location on the snow covered Mt. Van Hoevenberg more than three hours before the race stared to make sure we had the best location to take the action shot. We also planned to cover the post- event ceremonies and take the magazine photos after the race. All our preparation paid off as seen in this great action shot of Julia, perfect for the posters. We also got several other great shots that will be used on her website, marketing materials and for future magazine articles.

In planning for media coverage, days prior to the event I distributed a media advisory to TV stations letting the sports anchors and producers know that The NBC Sports Network would be televising the races that Julia was competing in so media could use that footage during their sportscasts and in two follow up stories with Julia on WCSH and WMTW. I also took photos on both race days to immediately send back to local papers in Maine, including the Kennebec Journal, for a feature story.

Julia Clukey after her silver medal win.

When it comes to video of luge, it’s certainly hard to come by, but the performance that Julia had at the 2013 World Cup made it a lot easier. I had arranged for a media credential and access to the finish platform, a great place for capturing Julia’s emotions and excitement of winning two silver medals. Her second place finish in the women’s singles race was a career-best. The opportunity for her to have an amazing performance on her home course, in front of her family and friends, made the video footage something that will last a lifetime and be a great addition to the video we are updating for her high school presentations.

Preparation for the 2014 Olympics and the stories we plan to pitch to local and national media contacts was a big reason why I traveled the 14 hours from Augusta to Lake Placid to provide media relations and public relations services. The opportunity to meet media that cover the sport, and contacts at NBC, will be a huge plus for our future planning and pitching about Julia’s incredible story of perseverance and determination to compete in the sport she loves and to give back to the Maine community that she says has given her so much. Her work with the Maine Beer & Wine Distributors Association and their responsibility initiative is very impressive and also includes her new summer camp, Julia Clukey’s Camp for Girls.

Julia has been planning for her success in her sport since she was 12 and it was great to see her hard work pay off in Lake Placid with two silver medals. From a media relations and public relations perspective, it was also exciting to plan all the details and logistics that made the weekend pure gold.