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Avery Richter Wrap N Roll Maine

Let The Good Times Roll

Wrap N’ Roll Creator and Owner, Avery Richter

The best things happen when you least expect it—that’s the motto that best describes the success of this week’s Monday Maine Maven, Avery Richter. Little did she know that when she transformed a business idea into reality as a requirement for graduation, it would grow into what Wrap N’ Roll is now. Richter says, “I honestly didn’t think that far in advance; I thought of it as a way to be able to get a hands-on experience of owning and managing my own small business. I never expected it to grow this quickly!”

Across the country there is a growing trend in buying local, and Wrap n’ Roll fits the mold perfectly. Avery provides homemade sweets that are sold every Sunday throughout the summer at the Belgrade Lakes Market; not to mention the scrumptious menu of items available from her food truck Tuesday through Sunday in the summer featuring locally-grown products, and year-round catering services.

Richter takes pride in owning a local business and is always looking for ways to give back to her community. It’s no surprise that when she was asked to join the board for the Belgrade Community Center she immediately took on the role. Richter says, “The employees of the community center have always been very loyal and supportive of my food truck. I have donated food to their October Fest and Father, Daughter Dance. I also thought joining the board would be a great way to serve the community I grew up in.”

A program that means a lot to Avery is the teen cooking class she is teaching. The class takes place over the course of six weeks and is designed to teach the students how to create healthy recipes that are easy to make at home. The recipes range from cupcakes and smoothies to sushi and burritos. Wrap N’ Roll has truly become a fixture in the community.

A rockin’ day in the Wrap N’ Roll food truck!

All of the exposure of Richter’s business would not have been possible without the integration of social media sites such as Facebook and Twitter. Avery says, “They are essential to a business like mine! You can’t beat free marketing! Everyone uses social media as a part of their daily routine, and it makes communicating with more people and businesses so much easier.” She loves that she can easily share what she is doing with her customers through a post, but more importantly, she loves the networking that occurs on social media between small businesses in the area. She adds, “I’ve found that social media is a great way to support each other by sharing what they’re doing, and what we’re doing together.”

Facebook has been a major push for Wrap n’ Roll. Richter receives messages from customers about their positive experiences with the business, and the photos she posts from catering events are frequently shared by hundreds of people. The posts featuring the “S.O.T.D” (special of the day) or new arrivals are popular and lunch is frequently requested as ‘that sandwich you posted on Facebook this morning’. Avery says that she enjoys using social media and knows that it will continue to help her business grow.

So what’s next for Wrap N’ Roll? This summer you can enjoy the food truck in Belgrade, Tuesday-Friday from 10 a.m. to 6 p.m. They will be featuring Boar’s Head meats, and eggs from Emery Farm in Wayne, Maine. Richter says, “I have such a passion for food and am glad that Wrap N’ Roll is allowing me to share that passion with others.”

The official Wrap N’ Roll food truck in Belgrade last fall.

To find out more about Avery and her team, or to request Wrap N’ Roll to cater your next event, check out their Facebook page HERE.