The official blog of Nancy Marshall Communications
offering tips, techniques, and thoughts from Maine's PR Maven, Nancy Marshall

 

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Kylie Keene: From Spokester to Tour Correspondent

Is this week’s Monday Maine Maven the next big name in entertainment media? Kylie Keene is well on her way!

You may recognize Kylie as the Young & Free Maine Spokester, an outreach program by Maine’s credit unions that allowed Keene to serve as the face and voice of the 18-25 year old crowd in Maine. In this role, Kylie helped that demographic make sense of banking and money through the use of videos and interviews, and attending events throughout the state.

Keene says, “I was so thrilled to be chosen as the Young & Free Maine Spokester. I was able to apply the skills I had learned in school, and build new ones throughout the year.”

These skills will come in handy as she embarks on a new journey as the Nabisco 1D VIP Tour Correspondent. For those of you that don’t know, 1D is short for One Direction…yes, the multi-million dollar recording artists, and every teenage girl’s dream.

How did Kylie get the gig? She says, “A friend shared the position with me on Facebook, saying I was the first person that came to mind when she read the job description. I read the details, and when I learned I could blog, make videos and share stories while enjoying live music and traveling the country, I knew I had to apply!”

In her new position, Kylie is responsible for connecting with fans and sharing the live concert experience with them, even if they can’t make it to a show—sharing stories from the concerts, delicious snack recipes, opportunities for fans to score tickets to concerts, and much more.

Keene adds, “There’s also a great mobile app fans can download that shares exclusive video content, and cool stuff like voicemails from One Direction and a cyber photo booth where fans can create images of themselves with the bands.”

This opportunity serves as a great stepping stone for Kylie in a career as a multimedia journalist. She developed an interest in the field after shadowing a reporter at a Portland news station in high school. Kylie says, “After seeing the fast-paced, ever-changing environments that journalists worked in, and the new people they met on stories each day, I knew I wanted to pursue a field that would offer the same opportunities.”

Who inspires Ms. Keene? While she admires the work of Ann Curry and Barbara Walters, she says, “I am most influenced and inspired by my peers who are currently working in the field; those I graduated with, or worked with as a news intern. I am so proud of my friends who continue to work hard as journalists, and I admire their talent and drive.”

If Kylie’s job sounds like a good fit for you, or someone you know, her advice is to “find mentors and learn from their expertise,” and “to surround yourself with individuals who inspire you, support you, and motivate you to become the best version of yourself.” She adds, “If you really want to do something, and you believe you can do it, then you will.”

To follow Kylie’s summer as the Nabisco 1D VIP Tour Correspondent you can check out her blog at, http://nabisco1dvip.tumblr.com/.

 

Blogger with a Knack for Content Development and Innovative Marketing

Alex Steed of Bourbon. Portland. Beer. Politics.
Image courtesy of Zack Bowen, Knack-Factory

A recent study by Vocus shows that bloggers rank highly with consumers for trust, popularity, and influence, and this week’s Monday Maine Maven is a blogger who has gained popularity in Maine for his quips, anecdotal humor and overall blunt approach to even the most controversial topics. Alex Steed is the man behind the Bangor Daily News Bourbon. Portland. Beer. Politics. blog, where no topic is off-limits.

In a recent post, Steed took on the new Portland slogan, which sparked a Facebook frenzy of opinions and rants. You know it’s going to be great when he starts with a note: My bosses get bummed out if I don’t warn you when my posts contain swears, so there’s your warning.

In the article he states:

Speaking of Las Vegas, stop bringing up the Vegas slogan as an example of an awesome slogan….You know what else happens in Vegas and stays in Vegas more than anywhere else in the country? Suicide. Their rate is double the average, and that’s something that a snappy slogan just can’t solve because, again, slogans, good or bad, don’t really mean anything.”

Does Alex worry about scaring people off? No.  In fact, he embraces it saying, “A long time ago, because television shows were only shown on networks, the shows took fewer risks because they had to retain a large audience—as channels increased in number, shows were able to take more risks because they were reliant on a base of fewer viewers. For this reason, one of today’s most lauded television shows is about a meth kingpin who boils people in baths of acid.”

“Sometimes the posts write themselves in the forms of discussions or arguments. Then I go and write a sort of idealized version of my take on the argument, while trying as much as possible to illustrate the other side or sides.”
Image courtesy of his wife, Jaime Steed

No, Alex does not plan on using this method on anyone who disagrees with his opinions, but he has realized that he doesn’t have to appeal to everyone, and that understanding his audience and readers, and developing content that appeals to them, is the key to the success of his blog and business.

Steed says that what does worry him most is “do people see me as consistent, or willing to take risks, or bold, or thoughtful? I work hard, reading everything over and over to make sure that even the most questionable assertions can be backed up with facts. That way the only thing someone can disagree on is the point of view, and not with the content itself.”

Content is incredibly valuable and Alex says, “These days folks are expected to write for free—I think it’s important not to accept this. Good content creators bring traffic, and traffic equates to increased usage, or advertisers, or whatever the bottom line is for whoever is hosting the blogger.”

For Steed, it all began with curiosity. He says, “I was very excited about the prospect of seeing the world and I knew that I had a voice.” He encourages young writers to “Be open to being influenced and inspired—take in input at a significantly higher rate than you put out words, content or whatever you are creating. Live your life; read everything; watch everything; and learn how to listen, absorb and process.”

Alex adds that success comes from taking risks, and that “you have to be a consumer of content that is greater than what you are creating.”

” I love living in Maine, and I also love my peers in the creative community here. There is a lot of good work being done in Maine.”
Image courtesy of Zack Bowen, Knack-Factory

So what influences Alex’s work? Here’s his top 5 list:

Might & Main—“They do great work and are very cool without being pretentious. In a few short years, they have built an empire. Their impact on me and the work I do has been substantial.”

Change.org—“They’ve built a way of compounding digital influence and amplifying collective voices.”

The Feast—“I admire them because they’re working toward continuing conversations about how we approach business, culture and activism in a compelling way.”

Love + Radio—“It’s decidedly one of the most riveting and entertaining podcast series being produced today.”

POCKET BRUNCH—“They are blowing up the way we think of food, socializing, parties and everything in between…and they’re locals!”

To check out Alex’s work for yourself, you can read his latest posts at Bourbon. Portland. Beer. Politics. Like what you see? Follow him on Facebook and Twitter. You can also check out his podcast here.

Bases Loaded and Going for the Grand Slam

Maine Maven, Jessica Chahanovich

The Love Gun is just one of the many aliases of this week’s Monday Maine Maven, Jessica Chahanovich. Categorizing just what she does is hard to do because…well, she does just about everything. Chahanovich is the social media guru behind the upcoming dating app, FriendFlirt; works for Fenway Park (possible new public address announcer); writes for the Yawkey Way Report; works as a nanny; co-hosts a radio show; and writes for multiple blogs on dating advice and baseball.

How does she juggle it all? Jessica credits her grandmother saying, “She has Alzheimer’s, and she told me to make sure that I do everything I want to do while I still have the ability to enjoy it all. I took her advice literally and it inspires me each day to keep trying as many fun and new things as possible.”

Chahanovich has many interests, but her major passion is the major leagues. Her love of the Red Sox is prominent on her Twitter page, where she often receives and shares exclusive news and sneak peeks with her followers. Jessica broke every teenage girl’s heart when Justin Bieber recently started following her posts. Her response, “I think it’s pretty hilarious—the kid must really like baseball. I have no idea how he would have stumbled upon me otherwise, unless he’s looking for a new online dating site!”

Jessica’s alter ego, The Love Gun.

One of Jessica’s latest venture has been working as The Love Gun for the upcoming online dating app, FriendFlirt. Chahanovich says, “It’s going to take the creepiness and anonymous feeling out of online dating. It makes it real by using your current social media accounts to find people you might know, or should know, to go on dates with—no outside sites and memberships.” She adds that the first 10,000 people that sign up will receive a free membership.

As the designated Love Gun, she is responsible for their social media posts and blog. Man Candy Monday, Foxy Lady Friday and a weekly post with relationship advice and dating tips are the weekly features. Jessica is also hosting a podcast show with the Big Sauce Radio Show team. The show will include online dating horror stories from fans and weekly competitions for Best 6 Pack, Best Pedicure and more.

Jessica at her home away from home, Fenway Park.

When she’s not blogging for FriendFlirt, Chahanovich is blogging about her love of baseball. Her latest topic has been about the audition process she is going through to become a public address announcer for Fenway Park, where she already works as a quality control team member. She is currently a finalist, and waiting to see if she makes it to the next round of auditions in Fort Meyers, Florida to announce a spring training game.

Chahanovich’s love for baseball has also landed her a gig writing for the Yawkey Way Report. On their blog, she contributes her thoughts on baseball news related to the Red Sox and their players. Her wit and sense of humor shine through and you almost feel like you’re sitting at a bar, discussing the latest over a burger and beer.

While Jessica isn’t quite sure what she loves the most, she hopes that her sentiment will inspire others to pursue their own happiness. She says, “I love to share my passion with people who don’t have it, or better yet, simply haven’t discovered it yet.”

To keep up with Jessica you may follow her on Twitter @RedSoxChach, like FriendFlirt’s Facebook page, read the FriendFlirt blog, read her Red Sox blog, or check her out on the Yawkey Way Report.

Talking About Social Media in a Room Filled with Great Energy in Skowhegan, Maine

This morning, Greg Glynn from my agency team and I presented a seminar on Social Media for Small Businesses at the Skowhegan Community Center. The workshop was sponsored by our client, Skowhegan Savings.  We talked about how small businesses need to define their goals, their identity, and their key messages before diving into the pool of social media. We recommended that people who are totally new to social media start by establishing an account on Linked In to start experimenting with the power of increasing your network of contacts. Continue reading “Talking About Social Media in a Room Filled with Great Energy in Skowhegan, Maine” »