Branding is as much internal as it is external
Today I spoke at the beautiful Omni Mt. Washington Hotel to a group from the Independent Schools Association of Northern New England about branding. Afterwards, one of the women in the audience approached me about the possibility of visiting her school and educating the people on her staff to help them realize that everyone who has contact with students and their families is part of a school’s brand. Continue reading
New Year’s Resolutions for PR People
OK. I confess. I have the same New Year’s resolutions for my personal life as I have over the past….well…..maybe 10, 15, or even 20 years! Exercise more, spend more quality time with my family, listen more and better, stop rushing all the time, get organized, and lose weight! No problem, right? Hopefully I won’t have the same resolutions again in 2011!
But Ragan.com, on its Daily PR Newsfeed today, had some realistic New Year’s Resolutions. I decided to share them with you here. Many of them apply to what I’m working on with my business, such as updating our Web site and revising our branding. How about you? Do you have New Year’s PR Resolutions? I’d love to know what they are! Continue reading
Greetings from the windy city
My husband Jay and I have been in Chicago for a conference presented by Dave Wood of Agency Management Roundtable. We’ve been interacting with several other marketing communications agencies which is always stimulating. It’s great to hear what’s happening in our business in other markets across the country. Continue reading
Speaking about Branding and PR to Maine Women’s Network
Tonight I had the pleasure of speaking to a lively and energized group of women at the monthly meeting of the Maine Women’s Network at the Weathervane Seafood Restaurant in South Portland.
As promised, here is my list of ten tips on Branding and Public Relations. I encourage the women who were in the audience to leave comments with their own thoughts on branding and experiences in the realm of public relations and marketing.
Also check out my White Paper on “How to Build a Stronger Brand Image Through Publc Relations,” or my white paper on “Harnessing the Power of Conversational Marketing.” Continue reading
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