This is my son Craig, preparing to go waterskiing earlier this summer. He’s also preparing to apply to college, as he is now entering his senior year in high school. As Craig and I have been thinking about options for college, and examining the literature from the various colleges, I have thought a lot about the way that colleges present themselves to prospective students and their parents.

So when I received my bi-monthlyenewsletter today from Michael Katz,  a guru of e-mail newsletters, describing his college search with his own son, my interest was piqued. I highly recommend that you check out his site  and sign up for his e-newsletter, which he publishes every other Friday.  

Michael’s newsletter today especially caught my eye because he is going through the college tour experience with his son that I have been going through with Craig.  Mike wrote about how the college tours are presented totally through the eyes and personal experiencees of the tour guide.  Continue reading →