Great Opportunities to Learn about Email Marketing and Social Media from Constant Contact
NMC is proud to be a “business partner” with Constant Contact, the company that makes it easy to send out e-newsletters like this one. Last week we presented an event at the Black Bear Inn in Orono with Constant Contact. I took this photo of Greg Glynn, one of the account executives from the NMC staff, along with Lisa Madore from Valley Distributors which is a member of our client, the Maine Beer and Wine Distributors Association.
If you go to the Constant Contact website at www.constantcontact.com, and click on the “Learning Center” tab, you will find an incredible library of free resources to help you improve your marketing program. I am simply amazed at the wealth of materials they offer.
There’s a step-by-step guide to generating great e-newsletters that you can download for free called “Content is King: A How-To Guide for Writing Valuable Email Communications.” Here are some of the tips they share taken from their how to guide, which I am summarizing in the bullets to follow with my own experiences in marketing and communications: Continue reading
Social Media and Email Marketing Seminar this Thursday September 30 at Black Bear Inn
If you receive my bi-weekly e-newsletter, The NMC Report, then you know that my agency is co-hosting a seminar this Thursday with Constant Contact at the Black Bear Inn in Orono, Maine, from 8:30 to 12:30 a.m. about social media and e-mail marketing. Corissa St. Laurent from Constant Contact will be the presenter. Best part about it? The whole thing is free, and I’m even buying coffee for everyone who comes! Other snacks will be available for a small fee.
My PR and Marketing Services Firm, NMC, is in the business of developing web sites, starting with a web strategy plan and then developing the content, design and functionality. We feel that one of the most important parts of the process is how you promote your website once you have launched it. That’s where this seminar will help you out. You will learn techniques to develop stronger relationships with your customers and to drive more traffic to your website. Continue reading
Combining Social Media with Blogs and E-newsletters
I’m fond of Constant Contact, the company we use for all our e-mail marketing. They have a great product and they stand behind it with great service. Now they are also in the game of social media as a way to complement e-mail marketing. I liked the case study they put out today because the woman they profiled has a blog, an e-newsletter, and a Twitter account, as do I. She cross-sells her e-newsletter using her blog and Twitter, as do I!
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