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offering tips, techniques, and thoughts from Maine's PR Maven, Nancy Marshall

 

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event planning

Eventbrite Changing the Way You Buy Tickets

NMC Account Assistant, Erika Bush

Hi, Erika here! It seems that every event I’ve been invited to in the past year has been linked to Eventbrite, and for good reason—it’s free! That’s right, completely free to create an online event.

Planning an event is stressful enough, without having to worry about ticketing, too. Another great feature of Eventbrite is that if your event is free than so is their service—they provide the perfect platform to promote it within your area without paying a thing.

The fees only begin when you start selling tickets, and what you pay for them to take all the stress out of online ticketing is minimal:

Eventbrite Fee

2.5%  plus $0.99 per ticket

*Cap fees at $9.95 per ticket for organizations

Processing Options

 

Standard Credit Card Processing Fee: 3% of ticket value

 

Paypal: 2.9% of ticket value + $0.30 per transaction

 

Google Checkout: 2.9% of ticket value + $0.30 per transaction

 

Authorize.net: rates vary

Kevin and Julia Hartz, husband and wife co-founders of Eventbrite

Since Eventbrite’s inception in 2006, the company has slowly been taking over the ticketing industry. They recently received a $50 million investment that makes some believe they could begin competing with larger sites such as TicketMaster and StubHub.

The first sign of them being ready to step it up comes from their recent partnership with Facebook’s “Buy Tickets” feature—a partnership that occurred within 48 hours of the new feature’s launch.  This seamless connection comes from the relationship that was already in place between Eventbrite and Facebook from their work together on Open Graph, which helps people tell stories about their lives through the apps they use.

The way the new “Buy Tickets” feature works is that when someone creates an event using Eventbrite, they will be given the option to “Publish to Facebook.” After this is done, the event will be on Facebook and they simply invite people to their event, or make the event public for the “Buy Tickets” button to appear.

The new feature will allow Eventbrite users to seamlessly link their events to Facebook.

Sharing events on Facebook happens every day; it’s coordinating where to send the money for these events that gets messy. You have to either be directed to another site to pay or you show up to the event and hope there are tickets left. Taking out the middle man makes sense. Kevin Stone of the New York Times quotes Eventbrite CEO Kevin Hartz saying, “Events are naturally social. You are certainly likely to share with others what conference you are attending, what club event you are going out to or what class you are going to take.”

Eventbrite has been growing steadily since its founding in a small one-room office in San Francisco back in 2006. It took off in 2010 and by 2012 it had more than tripled in size. Much like Pinterest, Eventbrite doesn’t show any signs of slowing down anytime soon, and is the one to watch when it come to online ticket sales.

Big Solutions for Every Business in Maine

President of CORE Solutions, Heather Veilleux.

What do New York, Maine and Ohio have in common? President of CORE Solutions and this week’s Maine Maven, Heather Veilleux, has called all of them home. While she has enjoyed each of them, Heather says, “The truth is, my plan was to move back to Maine all along.”

Veilleux adds that although it was hard to make the decision to move back to Augusta from New York City,  it was also a very exciting opportunity. She says, “Maine has more space to grow and more ways to be unique.”

Maine also has, by far, a much slower and steadier pace. While living in New York, Heather was working three jobs as a real estate agent at Bold New York by day, and a waitress at LongHorn Steakhouse in New Jersey and Marseille in New York City by night, and the occasional weekend gig through Total Entertainment! Not to mention that she was also juggling classes at Berkeley College and remotely creating her own start-up business. How did she do it? Veilleux says, “I realized that I simply didn’t have the time to go to class, so I began taking online classes. Ultimately, this allowed me to start and run a business that would eventually be located in Maine.”

Heather on a trip to Africa last year with the Flying Kites Global. Former Maine Maven, Ashley Underwood was also on this trip.

We hate to get political, but it’s hard to ignore that Heather’s life became consumed with politics shortly after she moved back to Maine last fall. Her fiancé (then boyfriend), Matthew Pouliot, announced that he would be running for office. “Little did I know what a great ride we were in for,” she says, and it would become a great inspiration for her re-evaluation of her business, Heels to Healing.

Through designing and planning advertisements and social media outreach during the campaign, Veilleux realized that there was an opportunity to help small businesses in the area using the same tactics. Heels to Healing was originally created to raise money through events for other nonprofits, but she realized that this model was making her business into a small United Way.

“I felt that rebranding and creating a for-profit business with a strong social mission was a better way to run a business and help my community,” says Veilleux about the change. With a new outlook and the creation of CORE Solutions, her goal is to help other businesses and organizations by offering services that they may not be able to have without hiring a full-time employee and/or hiring multiple companies. CORE Solutions offers high value for a low cost in assisting with event planning, fundraising, marketing and more.

CORE Solutions is an Augusta-based company offering quality business solutions that are designed to fit every budget.

CORE Solution’s signature event is the semi-annual Maine’s Fashion Night Out (MFNO). Originally created as a starting point for Heels to Healing, the event incorporates all of Heather’s favorite things: fashion, music, dance and central Maine! That’s right, it’s located right here in Augusta. Veilleux says, “I feel that central Maine is deprived when it comes to big events, especially in fashion. I live in Augusta and grew up in Hallowell, and I want to be a part of its growth.”

The mission of MFNO is to bring together the community, to promote local business and nonprofit organizations, and to network. They are currently looking for sponsors and volunteers—check out out www.MainesFNO.com for more information on how you can get involved and/or purchase your ticket for their upcoming event at the Armory.

To contact Heather, you may follow her on Twitter @coremaine, like her page on Facebook www.facebook.com/coremaine, or email her heather@coremaine.com.

Concrete Jungles and Pine Trees

Erika Bush in New York City

If you ask this week’s Monday Maven, Erika Bush, why she loves public relations, she will respond with, “it’s just what I’ve always done.” She is almost childlike in her enthusiasm as she describes her passion for the job, which developed when she was very young. “I would plan out these elaborate events with my dolls; I would create flyers and ads to tell my parents and sisters when they could come and see my musicals, plays and other events… seating arrangements and all!” She goes on to say her Mom would write reviews, which Erika would then file in folders labeled with event titles, dates and times.

This innate passion for marketing coupled with her gift for writing was noticed by an eighth grade teacher, who first told her she might want to look into a career in public relations. Erika shrugged it off, but in high school she found herself actively involved in the Key Club and was elected as the marketing chair her sophomore year. Her connections with local radio stations increased traffic to the events they hosted, and it was at this time Erika reconsidered the career which had been suggested years before.

Camden, Erika’s coonhound and inspiration for The Camden Collection.

After graduating from Cony High School in 2006, she embarked on a journey to New York City to pursue her passion for marketing and public relations. She obtained her bachelor’s degree in advertising and public relations from The City College of New York while working full-time, interning part-time and freelancing for a local non-profit and a start-up marketing strategic research firm. Erika found juggling tasks exciting; “I took a great interest in developing myself as a working professional and got involved in as many projects as possible.” Continue reading “Concrete Jungles and Pine Trees” »