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offering tips, techniques, and thoughts from Maine's PR Maven, Nancy Marshall

 

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Flying Kites Global

Big Solutions for Every Business in Maine

President of CORE Solutions, Heather Veilleux.

What do New York, Maine and Ohio have in common? President of CORE Solutions and this week’s Maine Maven, Heather Veilleux, has called all of them home. While she has enjoyed each of them, Heather says, “The truth is, my plan was to move back to Maine all along.”

Veilleux adds that although it was hard to make the decision to move back to Augusta from New York City,  it was also a very exciting opportunity. She says, “Maine has more space to grow and more ways to be unique.”

Maine also has, by far, a much slower and steadier pace. While living in New York, Heather was working three jobs as a real estate agent at Bold New York by day, and a waitress at LongHorn Steakhouse in New Jersey and Marseille in New York City by night, and the occasional weekend gig through Total Entertainment! Not to mention that she was also juggling classes at Berkeley College and remotely creating her own start-up business. How did she do it? Veilleux says, “I realized that I simply didn’t have the time to go to class, so I began taking online classes. Ultimately, this allowed me to start and run a business that would eventually be located in Maine.”

Heather on a trip to Africa last year with the Flying Kites Global. Former Maine Maven, Ashley Underwood was also on this trip.

We hate to get political, but it’s hard to ignore that Heather’s life became consumed with politics shortly after she moved back to Maine last fall. Her fiancé (then boyfriend), Matthew Pouliot, announced that he would be running for office. “Little did I know what a great ride we were in for,” she says, and it would become a great inspiration for her re-evaluation of her business, Heels to Healing.

Through designing and planning advertisements and social media outreach during the campaign, Veilleux realized that there was an opportunity to help small businesses in the area using the same tactics. Heels to Healing was originally created to raise money through events for other nonprofits, but she realized that this model was making her business into a small United Way.

“I felt that rebranding and creating a for-profit business with a strong social mission was a better way to run a business and help my community,” says Veilleux about the change. With a new outlook and the creation of CORE Solutions, her goal is to help other businesses and organizations by offering services that they may not be able to have without hiring a full-time employee and/or hiring multiple companies. CORE Solutions offers high value for a low cost in assisting with event planning, fundraising, marketing and more.

CORE Solutions is an Augusta-based company offering quality business solutions that are designed to fit every budget.

CORE Solution’s signature event is the semi-annual Maine’s Fashion Night Out (MFNO). Originally created as a starting point for Heels to Healing, the event incorporates all of Heather’s favorite things: fashion, music, dance and central Maine! That’s right, it’s located right here in Augusta. Veilleux says, “I feel that central Maine is deprived when it comes to big events, especially in fashion. I live in Augusta and grew up in Hallowell, and I want to be a part of its growth.”

The mission of MFNO is to bring together the community, to promote local business and nonprofit organizations, and to network. They are currently looking for sponsors and volunteers—check out out www.MainesFNO.com for more information on how you can get involved and/or purchase your ticket for their upcoming event at the Armory.

To contact Heather, you may follow her on Twitter @coremaine, like her page on Facebook www.facebook.com/coremaine, or email her heather@coremaine.com.

Former Survivor Contestant Finds Inspiration Close to Home

Ashley Underwood at Survivor: Redemption Island Reunion show

Former professional basketball player, former Miss USA contestant, registered nurse, and third runner-up on Survivor: Redemption Island—these are just a few of the titles held by this week’s Monday Maine Maven, Ashley Underwood.

As a Cony High School and University of Maine graduate from Benton, Maine, Underwood says Maine will always be her home saying, “I’m a small-town girl.” The mix of her athleticism and lack of fear of getting her hands dirty helped her make her way through the Survivor experience, but it didn’t help with the aftereffect of increased interest from the public.

Across the country, people began to wonder: who is Ashley Underwood? And naturally, people looked her up on Facebook and Twitter. She quickly began to be thankful for various privacy options and the ability to switch location services off. Underwood sometimes feels the need to censor what she puts out there and says, “I will never post my minute-to-minute activities or exactly where I am. I think a lot of people treat social media sites as their diaries and that’s never really been me.”

Post-Survivor Ashley embraced an opportunity in New York City and began working at Leverage Agency, a full-service sports, entertainment and media marketing company. While in the city, she was also on the receiving end of celebrity sightings. She said she was surprised to be recognized especially in a city where there are millions of people who are accustomed to seeing celebrities on a daily basis. She says, “It’s a very bizarre feeling, but it is definitely flattering.”

Ashley in Nairobi while working with Flying Kites Global

Public attention is part of why Ashley prefers to keep her personal life as private as possible. She says, “I am very blessed to have amazing people in my life who have always been supportive.” She admits she’s not perfect and says, “It’s nice to have people that aren’t afraid to just be honest with me.” If you ask anyone who knows her they will tell you she is one of the nicest, most humble and genuine people they know and if you already follow her on Twitter or are friends with her on Facebook, you know that she finds inspiration in her faith.

Underwood has never been shy about her relationship with God and she credits her passion of giving to others to her belief in God. Ashley says that she believes in putting effort into loving others and making a difference; the things that truly matter.  She also credits her parents saying, “They brought me up to be a strong woman of faith and taught me to be true to what I believe in. They gave me a solid foundation to be the woman I am today.”

Last year she volunteered with Flying Kites Global, an organization based out of Africa that focuses on providing orphaned children of Nairobi with the care and resources necessary to build exceptional lives, families and communities. For Underwood it was an experience of a lifetime, which ultimately resulted in not only meeting with the children at the orphanage, but also a hike to the summit of Mount Kilimanjaro.

After recently moving back to Maine, Ashley is currently working as a school nurse at Atwood Primary School in Oakland. To connect with Ashley you can follow her on Twitter @AshleyUSurvivor.