The official blog of Nancy Marshall Communications
offering tips, techniques, and thoughts from Maine's PR Maven, Nancy Marshall

 

PLEASE NOTE: This blog has been discontinued.
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Yes, I Spoke with Gary Vaynerchuk On the Phone Yesterday, But I Won’t Forget My Humble Roots

gary-vaynerchukFor years now, I have had a slight (actually, a major) obsession with reading marketing books, and listening to great marketing speakers like Shel Holtz (who inspired me to start this blog in 1999) and Scott Stratten, owner of UnMarketing and hilariously funny keynote speaker.

The UPS man has gotten tired of driving up the dirt road where I live to deliver the packages from Amazon.com, so I’ve taken to ordering books for my Nook or my iPad because then my obsession becomes my own dirty little secret.

crush-itWell, my friends, yesterday I had the ultimate honor of speaking with a marketing superstar and NY Times bestselling author, Gary Vaynerchuk. He is the author of “Crush It!: Why NOW Is the Time to Cash In on Your Passion,” which is a book I gave my college-age son Craig so he could imagine a future where he wouldn’t work in a cubicle pushing papers around once he graduates.

jab-jab-jabNow Gary has a book coming out called “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World.”  His premise is that all of us marketing people are still using the techniques we learned in 2004, except it’s now 2013. The jab, jab, jab part refers to how we must give, give, and give on the Web, meaning we need to share, share, and share some more, before we make the right hook which is a sales pitch or an offer of some kind. We only make the offer once we have shared and connected with our audience, so they know, like and trust us.

So why was The Maine PR Maven speaking with one of the greatest business book authors of the modern era, you might ask? I have the honor of handling media relations for a conference coming up in January called Predictive ROI Live , hosted by Stephen Woessner at the Ritz Carlton in Orlando from January 28 to February 1. I’ll be working with Gary and the other speakers to help them connect with some national media outlets for interviews prior to the conference.

In January, I am going to be giddy with excitement to meet Gary Vaynerchuk, Don Yaeger, Dr. Flint Mclaughlin, Darren Hardy, Scott McKain and Avinash Kaushik from Google at this prestigious event.  You might want to consider joining all of us marketing gurus down there in Sunny Florida. Will I see you there?

How To Connect Your YouTube and Google+ Pages

You can link your Google+ page to your business’s YouTube channel to gain advanced channel management features. You will be able to let multiple people manage your YouTube channel, as well as manage multiple YouTube channels from a single login. No more sharing passwords to personal Google accounts, or setting up fake Google accounts just for YouTube!

Here are instructions for linking Google+ to YouTube. You must already have a Google+ page set up for your business, and the Gmail login you use to access YouTube must be an administrator of the Google+ page.

1.) In YouTube, under account settings, click the “advanced” link

2.) Click the blue button that says “Connect with a Google+ page”

3.) You will be presented with a few options for what you can connect your YouTube channel to. Select your YouTube channel from the list and click next. Follow the additional instructions and your YouTube channel will be linked to your Google+ page.

4.) Now any of your Google+ page managers will be able to manage your YouTube account. When they log in to YouTube, they can use the “switch account” feature to select the Google+ page and the connected YouTube channel.

Contributed by Matthew Rideout, NMC Interactive Marketing Manager

 

Google Yourself!

Nancy Marshall, principal of Nancy Marshall Communications

7 Ways to Make Yourself More Findable

If someone entered your name into Google, what would they find?  Or, if they can’t remember your name, but they remember what you do, and enter some descriptive key words, will they be able to find you?

It’s a good idea to Google yourself to see what comes up! (Make sure you log out of your own Google account so the results aren’t skewed.) There may be other people who have the same name as you.  If you create a personal branding strategy to make sure that all of your online information is up to date and filled with the keywords that describe you and what you do, people will be more likely to find you and not others.

Here are my 7 tips to make sure you are findable:

  • Be sure your LinkedIn profile is up to date and filled with the keywords people might be using to find you.
  • Have you thought of creating a personal website?  Try to secure the URL for your own name, and then create a website all about you. This will definitely help you become more findable.
  • If you have a website for your business, or better yet, a personal website, make sure your biography is updated and also filled with the proper keywords.
  • If there have been stories in the media about you, then you will be more findable. Perhaps you’ve recently received an award or a promotion and you sent a news item to the newspaper. That kind of information will also come up in a Google search.
  • You can position yourself as an expert by pitching the media to do a story about your area of expertise. Or you can write an opinion column and submit it to the editorial page of your local newspaper. The more you can stand out from others by getting news coverage for your particular area of expertise, the better.
  • Speaking engagements are a great way for you to establish yourself as an expert and gain media coverage.  I speak at numerous chamber meetings and  annual meetings of professional organizations to get exposure with new audiences as well as attract television , radio and newspaper coverage.

Google now offers “Google Profiles.”  Here’s a link to mine: https://plus.google.com/115192809753549645135/posts. If you haven’t created a Google profile for yourself, now’s the time to do it.

The results that come up when you Google search Maine PR Maven, a term associated with the Nancy Marshall Communications brand.

All the inbound links that you generate to your website will help optimize your name so Google will be able to help people find you more easily.

United We Tweet

NMC Account Assistant, Erika Bush

“Maine Olympian Joan Benoit Samuelson is running in today’s Boston Marathon, marking the 30th anniversary of her record-breaking win in 1983…” plays on the local radio station on my drive into work.

Marathon Monday!

I joked with my Mom on the ride in about Maine and Massachusetts having their own holiday, and later in the office explained why Patriot’s Day is a big deal—reminiscing on the reenactments of the Battles of Lexington and Concord that I attended as a kid each April vacation.

Being the huge fan of social media that I am, I kept dibs on the marathon via Twitter most of the day and I was happy to hear that Samuelson had finished the marathon within 30 minutes of her original pace—newsworthy, I thought. However, we all know how the day ended.

The marathon bombings in Boston on Monday marked the first incident of their kind in the new age of social media and exemplified the crucial role social media plays in a time of crisis.

Breaking news and support were expressed using the #BostonMarathon and #PrayForBoston hash-tags.

Twitter stole the show, breaking the news to me when a single Tweet, “Explosion at the finish line rocks the Boston Marathon,” appeared in my stream. Then on Facebook, our local news affiliate posted a similar status update as a developing story.

Within minutes a hashtag had been created, #bostonmarathon, for people to track the latest updates, and reporters began using it as a way to rebuke false stories and to give the public news as it happened. Within 30 minutes, support began pouring in from around the country and world using #prayforboston.

In the midst of the chaos PR professionals and various CEOs suggested that any prescheduled Tweets be canceled, and that the focus should be on the victims and their families. No more business for the remainder of the day.

Former Bostonians and other influencers reached out with messages of support.

Meanwhile, Google simultaneously launched Google Person Finder for the Boston Marathon while the Red Cross promoted their Safe and Well site to help reunite and connect family members to marathon participants.

Newscasters everywhere began to ask people to not call each other, but rather to text, update a Facebook status or even Tweet their loved ones to let them know they were OK. Law enforcement also embraced social media, asking for people to send any and all images they had from the finish line via text, Facebook and Tweet as a way to gather evidence.

Within a few hours Twitter began to fill with nods to random acts of kindness. Bostonians were offering meals to runners and opening their homes to strangers, and humanity was shown through posts using the #bostonhelp hashtag. Restaurants offered free meals and hotels offered free stays—Brooklyn Academy of Music displayed their love for Boston, projecting a Martin Luther King quote, “Darkness cannot drive out darkness, only light can do that,” on the side of a campus building.

Looking for a place to crash? Hungry? #bostonhelp is a great resource.

This support continued well into Tuesday when the Chicago Tribune posted an advertisement bringing the two cities together; various states also showed their support by creating banners and images to convey a united front of love and support for the Boston community.

Even the longstanding rivalry between the Red Sox and the Yankees ceased to exist when the Yankees announced via Twitter that they had put up a sign on their stadium stating, “United We Stand,” with the Yankees and Red Sox emblem on either side. They continued to honor Boston on Tuesday night with a moment of silence, and by playing Neil Diamond’s “Sweet Caroline” at the end of the third, a treasured tradition at Fenway Park.

While the whole story is still unknown, and many of the details are still developing, the message is clear—social media connects us all. Twitter was a shining star in light of Monday’s horrific events, and three hashtags were able to provide information and support to a city and country in need.

Contributed by Erika Bush

 

 

All of us at Nancy Marshall Communications are profoundly saddened by tragedy that took place on Monday. Our hearts go out to the families of those whose lives were lost, as well as those whose bodies were maimed and injured. We are in awe of the way city officials, residents and visitors came together to support one another, especially emergency and medical personnel. As much as an event like this is unimaginably horrible, it also brings out the best of our collective humanity in its aftermath. May this kind of senseless violence and tragedy never happen again.

—Nancy Marshall, Principal, Nancy Marshall Communications

The Art of Search

 

Hi, Erika here.

The other day I was doing an assignment researching paper/card stock and I was looking for how-to guides for choosing the perfect stock for your needs. It seems silly, but type “paper stock” in your Google search bar and tell me what you find. While, yes, I found a lot of information on paper stock, I also found a lot of information from investors telling me that buying stock in toilet paper was a smart choice and that “people will always need it.” You’re rolling your eyes and thinking, “Ok, I got plenty of results about actual paper stock too,” but I wanted visuals to demonstrate the images in my head. You might say Google has images, but for some reason all I could think about was Pinterest. I knew that by using Pinterest, not only would I be likely to find bloggers with real experience, but bloggers with an interest to share not only their thoughts, but images too. This raises the question, have you thought about using Pinterest for some of your search engine needs?

The board I used to tell my hairdresser what “look” I wanted.

I will start this by saying—I am Google addict. Not even the Bing vs. Google test could sway my opinion (I was not in the 2:1 group that chose Bing over Google). However, the last time I went to my hairdresser, I opened up my hair board from Pinterest to show her the “look” I was aiming for and she loved it. Previously, we would look at all these photos I had saved from Google into my phone and it would take forever because I would have to go through my pictures, opening and closing each image. With Pinterest all I have to do is scroll. Pinterest certainly won’t work as a searching tool for most business-related topics, but for visual and creative areas, like wedding planning and designing, not only is it more functional, but it is more visually appealing.

My best friends Grace and Jordan have been using Pinterest instead of Google religiously when it comes to planning a wedding (Grace), and working as a designer (Jordan), as they are always looking for inspiration. Pinterest allows Grace to create living “inspiration boards” for her wedding planning needs. Grace said that she went from showing up to with folders full of crumpled paper to opening up her laptop and sharing her wedding boards. “I found hundreds of ideas, not just for the dress, but for flowers, drinks, photos, things that I wouldn’t have ever thought of myself or found in a magazine or by searching Google.” Jordan agrees that as a designer, “Pinterest is an exponential database of images and resources that keep you in an infinite loop of information. That’s why it’s so addictive; it’s organized chaos.”

The result of a Pinterest image search.

The result of a Google image search.

When it comes to recipes, Pinterest also seems to have a functionality advantage. Google doesn’t present images and recipes together. You have to click the image to possibly get to a recipe and if you don’t like that recipe or it’s not what you’re looking for, then you have to back your way out of the item you’ve clicked to get back to where you started. On Pinterest the description is featured under the image and if you want a better look, you click the image and it appears almost as a popover—to keep looking you simply click anywhere else on the screen and never lose your place. So what’s my advice for when to you use Pinterest instead of Google? I’ve listed three easy TIPs to help you decide:

  • Use Pinterest if you’re looking for buyers—people are over 50 percent more likely to buy from Pinterest than Google search.
  • Use Pinterest to explore gift ideas and/or inspiration.
  • Use Google when searching for in-depth information on a product or service.

Here at NMC, we use our Wednesday Witty Wisdom to help you think about things differently. I had honestly never realized how much I was using Pinterest over Google until writing this article and I hope that this helps you to expand your search options, particularly with photos, with the use of Pinterest.

Happy searching!