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offering tips, techniques, and thoughts from Maine's PR Maven, Nancy Marshall


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Em Robertson Makes her Mark with Mprint

Owner and Designer of Mprint, Em Robertson
Modeling the Mprint Honolulu Transit Pendant

New York City, Boston, California, Canada and Presque Isle are some of the places this week’s Monday Maine Maven has called home. Em Robertson is the owner and designer of Mprint jewelry, a Maine-based accessories company.

Robertson says her love for the world of design and fashion was cultivated at a young age. She says, “My mother was a retail fashion buyer and would tell me about her buying trips in New York City. That really opened the doors to the business side of the fashion industry to me.”

The Presque Isle native says that she is “extremely proud” that she grew up a country girl adding, “I think it is one of the main reasons I am so driven and hard-working. Yes, it is really far up north, freezing, and it isn’t filled with endless things to do, but it is a great community that is full of hard-working and supportive people.”

Em’s parents wanted their children to experience different cultures, so Em and her family would travel four to five times a year—trips that she credits for her development of “the travel itch” at a very young age.

However, when it came to making a career choice for herself, Em wasn’t quite sure that fashion was the perfect fit. She stayed local, attending the University of Maine at Orono to study business marketing. During her junior year, she interned in New York City with Macy’s corporate marketing division and she says, “It confirmed the idea that I wanted to continue my education in fashion.”

After graduating, Em spent her summer applying to the Fashion Institute of Design and Merchandising and moved to Los Angeles. She says, “I felt like it was a place I needed to conquer. Being involved in such a creative culture and community of talented people made the transition much easier.”

Robertson says, “I had a lot of learning experiences in Hollywood,” but ultimately, she decided to move back to Maine to launch her jewelry collection.

Just a sampling of the jewelry you can find at

The launch of Mprint has been incredibly successful on local, national and international levels, with her jewelry being featured in online stores, magazines and various noteworthy fashion blogs. One of her necklaces even made an appearance on ABC’s Good Morning America worn by correspondent Rachel Smith.

The success of the launch is credited to Em’s strong public relations background and the use of social media. She says, “I wrote everyone I knew to start spreading the word and tried to get as much information and product to top editors, stylists and boutique owners to build awareness of the brand.” She adds, “I think Facebook creates an unreal buzz for designers—people can express to their peers what they like, and it opens doors for other people to like the product. The accessibility to this kind of online marketing for a start-up company like Mprint is beyond beneficial.”

According to Em, social media, Instagram in particular, is a great tool for inspiration, too. Em says, “I definitely draw inspiration for my collection pieces by immersing myself in social media sites, but my go-to is Instagram. Maybe it’s because I’m a creative person, but I just feel like seeing an image speaks so much louder than words.” Other sources that inspire are local consignment shops, family heirlooms, street style and nature.

Em Robertson says that social media serves as a vital part of her branding strategy for Mprint.

What’s next for Mprint? Em says, “I’m constantly thinking about ways to expand Mprint, and to grow as a socially responsible brand.” This is why they will be introducing a new hair accessories collaboration in their Fall ’13 collection with a design-driven nonprofit social enterprise that supports women-owned businesses in Rwanda.

You will also find them at one of the world’s largest and most vibrant marketplace tradeshows, AccessoriesTheShow, in New York City next month.

To learn more about Em and Mprint you may check out her website,, like them on Facebook, or follow @Mprintjewelry on Twitter.

Instagram for Business Use

Don’t Ignore Terms & Conditions

Let’s face it, here at NMC we’re invested in social media—for our clients and for our own agency. It’s an important facet in engaging with our customers, business partners, prospects, members of the community, and other friends.

When we see value in jumping on board a quickly growing social media network we have not yet made a presence on, it’s imperative we not only review the terms and conditions when creating an account, but monitor them on an ongoing basis, as well.

Truth be told, the original plan for today’s Wednesday Witty Wisdom was a feature about the emerging value of Instagram and how to use it creatively for businesses and organizations. That was until the photo sharing network announced a major change in their terms and conditions as of January 16, 2013, that would allow the company to put users’ photos into ads and sublicense them to third parties. Yikes!

The upcoming change has caused quite a controversy, causing even well-respected and internationally recognized companies like National Geographic to turn off their account. Other companies and individuals alike have questioned their activity and involvement on the platform moving into the new year.

In order to be proactive and keep our company and our client’s photos safe, we’ve decided to hold off on testing an NMC Instagram account and halt all activity for one of our clients that has already allowed us to dabble in the network.

Instagram has issued a post in an attempt to salvage their reputation and clarify their terms. With 100 million registered users, there is little doubt the new terms and conditions will need to be revised in the very near future.

Many of you will remember it wasn’t very long ago that individuals, and businesses and organizations especially, took a closer peak at Pinterest’s terms of service, alerting users to strict copyright concerns with using others’ photography. It certainly freaked out a lot of Pinterest fanatics, but businesses adapted by simply using their own photography or receiving permission from others, while still generating significant traffic to their websites.

Changes in terms of use at Instagram are causing many businesses to question the use of the app.

The escalating Instagram controversy is a powerful reminder for businesses and organizations to be mindful of terms and conditions on the social media networks they participate in. It’s important to keep our eyes and ears open and ourselves educated to protect assets like photography and ensure we are properly complying with terms and conditions.

Keep in mind terms and conditions can change quickly, and may change frequently. Also, this reminder doesn’t only apply to social networks—read terms closely on all written contracts, too.

In time, we hope the Instagram controversy smooths over the way Pinterest’s scare did, so we can get back to snapping pictures of intricate frost patterns on our windshields, our beautifully plated Italian dinner, or our furry friends doing something amusing, applying one of the filters, and creating a one-of-the-kind shot to share.