What I Learned about PR from Chip Carey
There’s an article in the new issue of ”Mountain News” by ski writer Roger Leo about Chip Carey, who recently was hired to head up Marketing at Jackson Hole Resort in Wyoming. I had the privilege of working for Chip at Sugarloaf in the Communications Department from 1984 to1991, then when I started my agency, he was my client for most of the 1990′s.
There is no question that Chip is a great PR man. As Roger Leo writes in the article, he has always been ahead of the curve on technology and he considers that “the medium is the message.” He bought one of the first fax machines in 1971 and he was responsible for creating the first website in the ski industry in the 1980s. He also started the closed circuit cable TV station that is still broadcasting at Sugarloaf and has grown into the Resort Sports Network which is now a national broadcasting and marketing company. Continue reading
Paul Schipper, February 23, 1923 to February 16, 2009
I helped the Schipper family write this obituary for Paul, so I decided to post it here on my blog. His story was the first national story I ever publicized in my career, and it sure was a fun story to tell. Paul enjoyed being interviewed and telling his story because it helped Sugarloaf to gain national recognition. That made him happy. I sure will miss him.
Paul Schipper, Ironman of Skiing, 1923 – 2009
Paul Schipper, age 85, of Carrabassett Valley, died on February 16, 2009 at Veteran’s Rehabilitation Center in Bangor, Maine. Also known as “The Ironman of Skiing,” Schipper was widely covered in the media for his 24 year skiing streak at Sugarloaf, where he skied every day that Sugarloaf was open from 1981 until 2005. Continue reading
Saying Goodbye to the Ironman of Skiing
In 1984 I moved to Sugarloaf to work in the marketing department. I needed a place to stay so my then boss, Chip Carey, recommended I call Paul Schipper who owned the Lumberjack Lodge. I was able to rent a sparsely furnished room from Paul while I looked around for a permanent place to stay. I am so glad I did. Continue reading
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