The official blog of Nancy Marshall Communications
offering tips, techniques, and thoughts from Maine's PR Maven, Nancy Marshall

 

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Maine Built Boats

Maine Built Boats Campaign Launch

Published March 19, 2008

Leslie, Nancy, Jane, Deb, Elaine and David at Portland Museum of Art Reception on March 15, 2008

The Maine Built Boats organization gathered at the Portland Museum of Art on Saturday night to celebrate the launch of its new branding campaign. It has been my pleasure to be involved with a group of talented boat builders as well as the creative people who have put this campaign together. Continue reading →

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The Birth of an Integrated Marketing Campaign

Published March 16, 2008

This weekend was the Maine Boatbuilder’s Show in Portland.  What a fabulous gathering in an authentic warehouse space on Portland’s waterfront!

It was also the kick-off of the integrated marketing campaign for the Maine Built Boats organization. I’m pleased that my agency, Nancy Marshall Communications, is part of this amazing effort coordinated by Elaine Scott of Maine’s Department of Economic and Community Development. The new Web site, created by ImageWorks of Portland, includes videos and podcasts we’ve created with renowned sailing broadcaster Gary Jobson to provide lively content and to drive traffic. The ads, created by Leslie Evans Design Associates, are based on a brand platform created by Victory Branding. And the public relations and social media is part of our contract.  All of this is made possible by the North Star Alliance which is promoting Maine’s Marine, Composites, and Boat Building Industry thanks to a USDOL grant. Continue reading →

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Visiting Brooklin Boat Yard with Gary Jobson for Maine Built Boats

Published March 11, 2008

Nancy at Brooklin Boat Yard

I love my job.

I recently visited Brooklin Boat Yard where Steve White and his crew are building a 90 foot custom yacht.  That’s Brooklin, Maine, not Brooklyn, New York.  And Steve White is the grandson of the great writer E.B. White, author of Charlotte’s Web and the Elements of Style, among many other great books and essays.

I was there with Gary Jobson who is a renowned sailing broadcaster and writer. He produced a video ‘vignette’ about Steve which is posted on our Web site as well as the Maine Built Boats’ site and even on YouTube.  This Social Media program is part of an overall strategic public relations program which Nancy Marshall Communications has developed for the North Star Alliance Market Development Pillar here in Maine to promote the boat building, composites and marine trades industries.

It’s fascinating work.

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