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offering tips, techniques, and thoughts from Maine's PR Maven, Nancy Marshall


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Maine Children’s Home for Little Wanderers

Colby College Students in Sociology Class About Philanthropy Inspire Maine PR Maven

Nancy Marshall, principal of Nancy Marshall Communications

On Thursday, February 28, I had the pleasure of speaking to a Sociology class at Colby College called “Learning by Giving.”  Colby is my alma mater, and my son Craig is currently a student there, so Colby holds a special place in my heart.  I love going to the beautiful campus on Mayflower Hill in Waterville and this time was no exception. Professor Tom Morrione, who has become a good friend over the years, has asked me to speak to this class three times over the last three years, and every time I come away feeling inspired and optimistic about the future. The students at Colby are so smart and motivated to change the world that they energize me! I hope that in some small way, my passion for public relations and marketing, particularly in promoting nonprofits, helps to inspire and energize them!

Colby College students Hilary Walker, Lisa Kaplan and Stefanie Solar celebrate their work with Steve Mayberry from Maine Children’s Home for Little Wanderers in 2011.
Photo courtesy John Meader

Learning by Giving” is part of a national movement funded by Doris Buffett’s Sunshine Lady Foundation that “supports and promotes the study of philanthropy nationwide by giving students the opportunity to wrap more than just their heads around what it means to run a nonprofit, it invites them to put their heart and soul into the learning experience by working directly with nonprofit leaders.” It teaches the students about philanthropic giving, and how to assess a nonprofit organization. They actually have real money, $10,000 to be precise, to give away to several area nonprofits as the intent of the course is to teach them real-life lessons about how philanthropists evaluate nonprofits for their charitable gifts.

Several of the students will be working this spring with the teen pregnancy program of our client, The Maine Children’s Home for Little Wanderers, in Waterville.  The other area nonprofits that will benefit from Colby volunteerism, and potentially donations, are the Kennebec Valley Dental  Health Association and the South End Neighborhood Association in Waterville.

Kudos to Professor Tom Morrione and his 15 class members at Colby!  Thank you for indulging me while I spoke about public relations, marketing communications, social media marketing and my views on nonprofit effectiveness.

Friday Fab Foto Contest Winner: Cristen Sawyer

With all of this arctic weather we’ve been experiencing, it only makes sense that this week’s Friday Fab Foto-grapher is Cristen Sawyer of the Maine Children’s Home for Little Wanderers. She submitted this very cool action shot of her son, Cameron snowboarding at Sugarloaf.

Cristen’s son, Cameron, catches some air snowboarding at Sugarloaf earlier this year.

Sawyer’s son Cameron is a sophomore at USM majoring in Accounting with a minor in Psychology. Sawyer says, “He learned to ski not long after he learned to walk and was a natural.  He soon discovered snowboarding and has enjoyed it ever since.” This photo is one of Cristen’s favorites because it showcases her son doing what he loves.

Thank you Cristen for your photo submission!



Do YOU have a photo to share? Upload it to our Facebook page today for your chance to be next week’s Friday Fab Foto-grapher!

Three Golds from the Maine Public Relations Council Golden Arrow Awards for NMC

I’m happy to announce that Nancy Marshall Communications was awarded three Gold Awards at the Maine Public Relations Council Golden Arrow Awards Ceremony this past Thursday, October 14th. 

The first award was in the technology category for the Saddleback Maine website.  When we created this site, our clients wanted to showcase the natural beauty of the Rangeley Lakes Region with big, bold photography. We wanted to be sure they benefitted from the best search engine optimization, so we carefully crafted the copy so it highlighted the key words that we knew people were searching on. The result?  A beautiful site that is highly optimized for the search engines.

taste-of-maine-09-1The second award was in the special events category for the Taste of Maine Media Marketplace. This is an event we organize annually for the Maine Office of Tourism. The purpose of this event is to bring represntatives from the Maine tourism industry to New York City and create a marketplace exclusively for members of the travel media. We have had the opportunity to garner considerable national publicity in such publications as O the Oprah Magazine, the CBS Morning News and the Today Show through contacts made at this event. Not only do we have representatives of the tourism industry but we also serve an amazing array of Maine seafood specialties and Maine-made drinks.  It’s an event that everyone loves to attend, and evidently the Golden Arrow judges deemed it to be an excellent public relations initiative, as well. Continue reading “Three Golds from the Maine Public Relations Council Golden Arrow Awards for NMC” »