Out of sight, Out of Mind
I once had a boyfriend who told me there are two sayings about relationships, and he wasn’t sure which one he believed in:
1. Out of sight, out of mind
2. Absence makes the heart grow fonder
This particular boyfriend was a ‘summer’ boyfriend who I had met at my summer camp. What I learned was that for him, #1 above applied. Once we left camp, I hardly ever heard from him again. Unfortunately for me, #2 above applied, so while I was missing him, he was forging a relationship with his new ‘winter’ girlfriend. Continue reading
Telling Your Story and Defining Your Brand
This morning I had the pleasure of giving a presentation to an engaged group of people involved with early childhood education and family services at the Augusta Civic Center. Called “Engaged Communities, Growing Small Children,” the conference focused around a book called “The Charismatic Organization, 8 Ways to Grow a Nonprofit,” by Shirley Sagawa. I tied my presentation in to Shirley’s book by talking about how organizations can engage themselves better with their communities through effective communications if they share their stories and newsworthy events on an ongoing basis. Continue reading
Networked Blogs
I am a proud member of the Society of American Travel Writers (www.satw.org) because I have been doing PR for travel and tourism destinations throughout my career, which started back in the last century. I am not a travel writer, but I am a travel publicist, so I am an “Associate” member of this prestigious national organization.
SATW publishes a great newsletter called the SATW Traveler. There is a travel writer named Sandra Friend from Florida who writes a column on professional development and this month’s column is entitled “Build A Better Blog.” She shared a tip about using the “Networked Blogs” Application on Facebook in order to share your blog right on your Facebook page. Since I’ve been writing this blog for several years, and separately maintaining several Facebook pages (for myself personally and for Nancy Marshall Communications), I think it makes a lot of sense to share my blog with my Facebook friends. But the thing I love about the Networked Blogs application is that I can easily see the blogs that my Facebook friends are writing, and see the blogs that they are reading as well! If you are a blogger, or if you are interested in following the blogs that your friends are following, I encourage you to check out this app.
Thanks, Sandra Friend!
Social Media: How to apply the latest and greatest social networks to your PR program and how to measure the impact!
Yesterday, I presented a workshop for members of the Maine Public Relations Council in Portland on social media. I want to thank my friends at The Caliber Group in Tucson, Arizona for their help in developing the presentation.
Social media is part of an overall integrated strategic PR Program. Many people would argue as to exactly what constitutes social media, but most think of it broadly in terms of any kind of online interaction, even e-mail and e-newsletters.
The Big Four
The Big Four social networks are Facebook, MySpace, Twitter and LinkedIn, although there are many other new communities, games, forums, apps, blogs, micro-blogs and media sharing programs being developed every day. They are allowing us to communicate directly with highly targeted audiences. Social networks build online communities who share interests or want to explore others’ interests. Members create their own online ‘Profile” with biographical data, pictures, likes, dislikes and other information. Introduced in 2002, Friendster was the first social site, followed by MySpace a year later. Social media is evolving every day. It is likely that within five years the “Big Four” will be replaced by other big networks of some kind or other. Continue reading
I Want To Be Your Maine Man
So it’s a quiet Sunday afternoon, and I’m surfing around the internet. I stopped by the new site that we just launched for Saddleback Maine. Then I clicked on the YouTube link at the bottom of the home page and watched a few videos about Maine. I particularly liked the one about the AMC Lodges. You’ve gotta love the loon calls and the Maine guitar music. Continue reading
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