The official blog of Nancy Marshall Communications
offering tips, techniques, and thoughts from Maine's PR Maven, Nancy Marshall


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Maine PR Maven

A Nightfly With A Rock ‘N Roll Soul

Frank FM Assistant Program Director and On-Air Personality, Leif Erickson

If you’re a fan of classic hits and live practically anywhere in the state of Maine, then you are probably familiar with 107.5 Frank FM.  As a member of Frank Nation, then you are also familiar with Assistant Program Director/Music Director/Afternoon Drive Host Leif Erickson.

Yes, he really does wear that many hats on a weekly basis—and that doesn’t even include the additional work he does for Snocountry Mountain Reports, and his recent official announcement of Leif Erickson Voiceover Services.

As a native of Massachusetts and Boston University graduate, Erickson was hired as a radio ski reporter for Snocountry Mountain Reports in Lebanon, New Hampshire after graduating with a degree in broadcast journalism. He soon made his way onto the air with Classic Rock station Q106 in Claremont, and after a few years he was recruited by a start-up station called Frank FM.

After eight years, Erickson says he can’t imagine living anywhere else. He credits the broad audience as the best and most challenging part of his job saying, “We’re a local station to not only Portland, but to Lewiston, Augusta, Bridgton, Sanford, South Paris, Farmington and well into New Hampshire! I enjoy bringing people together under that umbrella—Frank Nation—one big community, even if they do know I’m physically in the ‘big city’ of Portland.”

Social media has made Leif’s job a little easier, and he frequently uses it to test new material with listeners. He adds, “If I have some wise-crack on a relevant topic, I may test it out on my own Facebook page to see what kind of reaction I get. If the feedback is positive then I’ll repurpose it for my show later.”

Leif Erickson hits the slopes at Sunday River last winter.

Facebook is an incredible tool when it comes to connecting with listeners for Erickson. Even though he has a radio-specific fan page, listeners frequently find his personal Facebook page as well, and he always accepts their friend requests. He jokes, “I do have a brief disclaimer on my personal page that says:  Hey, this is me off the clock, don’t complain to my boss! I’m not above sharing a slice of life behind the scenes if I think my listeners might find it interesting.”

For Erickson, Facebook is also a way to learn more about his listeners, and he often uses it as a way to learn what they like, where they hang out, and what they want to hear—“This is a business that is all about connecting with the listener, is it not,” he asks.

That question is answered by the way he delivers content. Leif says, “Our listeners would rather I paint a picture of an odd individual’s antics on Monument Square that I’m witnessing from the studio window than whatever Lindsay Lohan’s in court for this week.”

When Leif isn’t juggling his work, he can frequently be found on the Portland Peninsula. He says, “I enjoy a bite and a brew at the Thirsty Pig, or Shay’s for dinner and drinks, but my favorite haunt is Slainte. It’s always full of interesting people, good brews on tap and kick- (enter expletive here)-bartending staff, and a diverse slate of music and culture just about every night of the week.”

To listen to Leif Erickson’s show, be sure to tune in to 107.5 Frank FM Monday through Friday 2pm to 7pm, or on Sundays 6am to noon. You can also check out his Facebook Fan Page at

We asked Leif to share five songs that describe him—click on the links below to find out what he picked! Did any of your favorite songs make the list?

Donald Fagen “The Nightfly”

Grand Funk Railroad “Rock and Roll Soul”

James Taylor “Country Road”

Todd Rundgren “There Are No Words”

Yes “Yours Is No Disgrace”

Julia Clukey Honored by Portland Pirates

On Saturday, April 20, Maine Olympian Julia Clukey was honored by the Portland Pirates for her incredible work as the official spokesperson for the Maine Beer & Wine Distributors Association’s Responsibility Tour.

The 2013 Responsibility Tour featuring Clukey began earlier this month and runs through the prom and graduation season. As the spokesperson, Julia presents at high schools across the state and stars in public service announcements on television and radio. The Responsibility Tour is a part of Maine Beer & Wine Distributors Association’s ongoing initiative to communicate that alcohol is a unique product that requires regulation and responsibility.

Since 2010, Julia has traveled to more than 20 high schools across the state and directly reached nearly 6,000 Maine students. All of Clukey’s presentations are made possible by the Maine Beer & Wine Distributors Association and are provided at no cost to the school.

NMC Coordinated for Olympian Julia Clukey to drop the puck at the Portland Pirates game on Saturday, April 20, 2013. She was honored by the team for her tremendous work with the Maine Beer & Wine Distributors Association on their responsibility initiative.

To learn more about the Maine Beer & Wine Distributors Association and their ongoing responsibility initiative, visit

High schools in Maine can schedule presentations from Olympian Julia Clukey by visiting her website at


Google Yourself!

Nancy Marshall, principal of Nancy Marshall Communications

7 Ways to Make Yourself More Findable

If someone entered your name into Google, what would they find?  Or, if they can’t remember your name, but they remember what you do, and enter some descriptive key words, will they be able to find you?

It’s a good idea to Google yourself to see what comes up! (Make sure you log out of your own Google account so the results aren’t skewed.) There may be other people who have the same name as you.  If you create a personal branding strategy to make sure that all of your online information is up to date and filled with the keywords that describe you and what you do, people will be more likely to find you and not others.

Here are my 7 tips to make sure you are findable:

  • Be sure your LinkedIn profile is up to date and filled with the keywords people might be using to find you.
  • Have you thought of creating a personal website?  Try to secure the URL for your own name, and then create a website all about you. This will definitely help you become more findable.
  • If you have a website for your business, or better yet, a personal website, make sure your biography is updated and also filled with the proper keywords.
  • If there have been stories in the media about you, then you will be more findable. Perhaps you’ve recently received an award or a promotion and you sent a news item to the newspaper. That kind of information will also come up in a Google search.
  • You can position yourself as an expert by pitching the media to do a story about your area of expertise. Or you can write an opinion column and submit it to the editorial page of your local newspaper. The more you can stand out from others by getting news coverage for your particular area of expertise, the better.
  • Speaking engagements are a great way for you to establish yourself as an expert and gain media coverage.  I speak at numerous chamber meetings and  annual meetings of professional organizations to get exposure with new audiences as well as attract television , radio and newspaper coverage.

Google now offers “Google Profiles.”  Here’s a link to mine: If you haven’t created a Google profile for yourself, now’s the time to do it.

The results that come up when you Google search Maine PR Maven, a term associated with the Nancy Marshall Communications brand.

All the inbound links that you generate to your website will help optimize your name so Google will be able to help people find you more easily.

Summit Natural Gas of Maine Hosts Successful Job Fair

On Wednesday, our client Summit Natural Gas of Maine hosted a job fair at the Senator Inn & Spa in Augusta.

The goal was to fill over 40 job openings in their new Augusta office, and the turnout was incredible! More than 400 people showed up, resumes in hand, to meet with recruiters. The media was also present and the success was captured by The Kennebec JournalThe Morning Sentinel and WGME 13.

Hundreds of people turned out for the Summit Natural Gas of Maine job fair earlier this week at The Senator Inn & Spa in Augusta.

Director of business development, Mike Duguay, was on site to meet with candidates and to further discuss the company’s $350 million investment in the Kennebec Valley project. The project will generate 400 heavy construction jobs and more than $100 million in work for local plumbing, electrical and heating professionals over the next five years.

Keep your eyes open for upcoming job fairs conducted by the contractors to fill the heavy construction opportunities in the near future.

Spring has Sprung!

Happy Spring!

With temperatures reaching the 50’s today and the sun shining, it feels like it’s almost time to break out the shorts and flip-flops. Last weekend, Maine celebrated Maine Maple Sunday, and NMC’s Erika Bush shares two of her pictures from her family’s visit to Goranson’s Farm in Dresden. She says, “It was a lot of fun. We loved visiting Hubble, a calf born on Christmas Eve. As you can see, he really liked my Mom!”

Maine Maple Sunday at Goranson’s Farm in Dresden.

How did you celebrate Maine Maple Sunday?

Friday Fab Foto Contest Winner: Mary Howes

This week’s Friday Fab Foto comes from Mary Howes. She says, “I took this picture a couple of years ago at the old granite quarry in North Jay. I love this place and recommend that everyone take a hike to this spot.”

The quarry at North Jay White Granite Park.

I just might have to take her up on that!

To check out the beautiful scene for yourself, bundle up and visit North Jay White Granite Park today.

Do YOU have a great picture of Maine you want to share?

Submit your picture today by uploading it to the NMC Facebook page or emailing it to


Out of sight, Out of Mind

I once had a boyfriend who told me there are two sayings about relationships, and he wasn’t sure which one he believed in:

1. Out of sight, out of mind

2. Absence makes the heart grow fonder

This particular boyfriend was a ‘summer’ boyfriend who I had met at my summer camp. What I learned was that for him, #1 above applied. Once we left camp, I hardly ever heard from him again.  Unfortunately for me, #2 above applied, so while I was missing him, he was forging a relationship with his new ‘winter’ girlfriend. Continue reading “Out of sight, Out of Mind” »

Telling Your Story and Defining Your Brand

This morning I had the pleasure of giving a presentation to an engaged group of people involved with early childhood education and family services at the Augusta Civic Center. Called “Engaged Communities, Growing Small Children,” the conference focused around a book called “The Charismatic Organization, 8 Ways to Grow a Nonprofit,” by Shirley Sagawa. I tied my presentation in to Shirley’s book by talking about how organizations can engage themselves better with their communities through effective communications if they share their stories and newsworthy events on an ongoing basis. Continue reading “Telling Your Story and Defining Your Brand” »

Networked Blogs

Networked Blogs LogoI am a proud member of the Society of American Travel Writers ( because I have been doing PR for travel and tourism destinations throughout my career, which started back in the last century. I am not a travel writer, but I am a travel publicist, so I am an “Associate” member of this prestigious national organization.

SATW publishes a great newsletter called the SATW Traveler. There is a travel writer named Sandra Friend from Florida who writes a column on professional development and this month’s column is entitled “Build A Better Blog.”  She shared a tip about using the “Networked Blogs”  Application on Facebook in order to share your blog right on your Facebook page.  Since I’ve been writing this blog for several years, and separately maintaining several Facebook pages (for myself personally and for Nancy Marshall Communications), I think it makes a lot of sense to share my blog with my Facebook friends. But the thing I love about the Networked Blogs application is that I can easily see the blogs that my Facebook friends are writing, and see the blogs that they are reading as well!  If you are a blogger, or if you are interested in following the blogs that your friends are following, I encourage you to check out this app

Thanks, Sandra Friend!

Social Media: How to apply the latest and greatest social networks to your PR program and how to measure the impact!

Yesterday, I presented a workshop for members of the Maine Public Relations Council in Portland on social media. I want to thank my friends at The Caliber Group in Tucson, Arizona for their help in developing the presentation.

Social media is part of an overall integrated strategic PR Program. Many people would argue as to exactly what constitutes social media, but most think of it broadly in terms of any kind of online interaction, even e-mail and e-newsletters.

The Big Four
The Big Four social networks are Facebook, MySpace, Twitter and LinkedIn, although there are many other new communities, games, forums, apps, blogs, micro-blogs and media sharing programs being developed every day. They are allowing us to communicate directly with highly targeted audiences. Social networks build online communities who share interests or want to explore others’ interests. Members create their own online ‘Profile” with biographical data, pictures, likes, dislikes and other information. Introduced in 2002, Friendster was the first social site, followed by MySpace a year later. Social media is evolving every day. It is likely that within five years the “Big Four” will be replaced by other big networks of some kind or other. Continue reading “Social Media: How to apply the latest and greatest social networks to your PR program and how to measure the impact!” »