Each time my team launches a new Web site, it feels like giving birth to a beautiful baby child. Launching a new site brings the culmination of all the pain of deadlines and hard work, combined with the sheer joy of bringing something new and exciting into the world.
Today we launched the new site for our ski area client, Saddleback Maine. Please check it out at www.saddlebackmaine.com and let me know what you think. As with any site, it’s a work in progress and we will be adding to it and changing it as we learn from the site’s visitors (especially from you!) what they like and don’t like.
Congratulations to the team at Marshall Interactive for their hard work on bringing this new site into the world.
You know the expression, “the shoemakers’ children have no shoes.”
I can relate to that old shoemaker. He is busy making shoes for his paying clients. When the day is done, he has to go home and do his chores, including taking care of his children and his home. The poor shoemaker has no time to make shoes for his own children.
Yet if he doesn’t, the children will have cold feet and then they will get sick. (Luckily the shoemaker lived in the day before the H1N1 Virus, but that’s a topic for another day.)
So here at Nancy Marshall Communications, we’re in the business of helping our clients to define their brands, their key marketing messages, and the “look and feel” of their identity. We do this work with great enthusiasm all day long. But recently it became obvious that due to our business growth and expansion, and we needed to look at our own brand, I was overcome with a certain sense of paralysis. Continue reading
At Marshall Interactive, we work with clients to create Web strategies that define their goals for their Web sites. Then we create Web sites that will help them reach their goals, and undertake an ongoing Internet marketing program to promote their sites. We also analyze what visitors are doing when they arrive at our clients’ sites and make changes to the sites’ content each month in response to what the visitors are doing. When it comes to online marketing, you need to decide whether you want to spend time or money.
Let me explain. Continue reading