Royal Wedding Account Has Helped Put Maine Agency on the Map
In November of 2010, I received an email that changed my life. It was from Stephen Church, owner of Church’s China, a company in Northampton, England that has been selling royal wedding memorabilia for five generations. A friend of mine in Boston had referred me to Stephen Church, who wanted to engage the services of an agency with national connections in the media to handle the PR in the US and Canada for the royal wedding collectibles commemorating the April 2011 wedding of Prince William and Catherine Middleton.
Within two days we had carved out an agreement, and we were officially handling the public relations and social media for this great company, and the auspicious occasion of the royal wedding. We issued a press release, and the media feedback has been tremendous. Even though I’ve had the agency for twenty years now, this account is drawing more attention to Nancy Marshall Communications than any other account we’ve ever handled. Continue reading
Gratitude
This Thanksgiving, I am truly grateful. Here’s a list of ten things I’m grateful for:
1. My family: husband Jay, two wonderful sons, mother “Oma,” two brothers, sisters in law, brother in law, nieces, in-laws, many cousins, aunts and uncles.
2. My business: I started Nancy Marshall Communications in 1991….it will be 20 years old in 2011. I feel like it’s my third child, and I am as proud of my business as I am of my children. I have great clients that I love working for, and I have great employees who work hard to keep the business strong and growing. Thanks to the employees and the clients, we are bucking the national trend of businesses that are shrinking in this bad economy. Continue reading
Greg and Eric’s Great Road Show
Yesterday Greg Glynn and Eric Reynolds from my team gave a presentation to the Greater York Region Chamber of Commerce on social media marketing and search engine optimization. The audience loved their presentation and asked them if we would share it online! So here it is.
Greg and Eric are available for workshops that teach business owners how to use social media to engage with their customers and improve their search engine optimization. If you are interested in learning more about their presentation, send me an email at nmarshall@marshallpr.com.
Outline for Communications Plan for non-profits (or for-profits)
I just took a look at the stats for this blog and noticed that the all-time most popular post I’ve written so far was about creating a communications plan for a non-profit organization back in July of 2008.
Since then, Nancy Marshall Communications has created many, many strategic marketing communications plans for non-profits and for-profits alike, which we have branded for our clients as “The Marshall Plan.”
We just drafted a plan for a new non-profit client, which is being vetted by their board today. Continue reading
Three Golds from the Maine Public Relations Council Golden Arrow Awards for NMC
I’m happy to announce that Nancy Marshall Communications was awarded three Gold Awards at the Maine Public Relations Council Golden Arrow Awards Ceremony this past Thursday, October 14th.
The first award was in the technology category for the Saddleback Maine website. When we created this site, our clients wanted to showcase the natural beauty of the Rangeley Lakes Region with big, bold photography. We wanted to be sure they benefitted from the best search engine optimization, so we carefully crafted the copy so it highlighted the key words that we knew people were searching on. The result? A beautiful site that is highly optimized for the search engines.
The second award was in the special events category for the Taste of Maine Media Marketplace. This is an event we organize annually for the Maine Office of Tourism. The purpose of this event is to bring represntatives from the Maine tourism industry to New York City and create a marketplace exclusively for members of the travel media. We have had the opportunity to garner considerable national publicity in such publications as O the Oprah Magazine, the CBS Morning News and the Today Show through contacts made at this event. Not only do we have representatives of the tourism industry but we also serve an amazing array of Maine seafood specialties and Maine-made drinks. It’s an event that everyone loves to attend, and evidently the Golden Arrow judges deemed it to be an excellent public relations initiative, as well. Continue reading
Social Media and Email Marketing Seminar this Thursday September 30 at Black Bear Inn
If you receive my bi-weekly e-newsletter, The NMC Report, then you know that my agency is co-hosting a seminar this Thursday with Constant Contact at the Black Bear Inn in Orono, Maine, from 8:30 to 12:30 a.m. about social media and e-mail marketing. Corissa St. Laurent from Constant Contact will be the presenter. Best part about it? The whole thing is free, and I’m even buying coffee for everyone who comes! Other snacks will be available for a small fee.
My PR and Marketing Services Firm, NMC, is in the business of developing web sites, starting with a web strategy plan and then developing the content, design and functionality. We feel that one of the most important parts of the process is how you promote your website once you have launched it. That’s where this seminar will help you out. You will learn techniques to develop stronger relationships with your customers and to drive more traffic to your website. Continue reading
Nancy Marshall Communications Launches New Web site for New England Outdoor Center
At Nancy Marshall Communications, we are in the business of full-service website development, including web strategy development and internet marketing. I wanted to share the news about a website we lauched recently for the New England Outdoor Center.
AUGUSTA, Maine – The New England Outdoor Center (NEOC) officially unveiled their new website, http://www.neoc.com. The site provides information about the four-season Maine adventure resort, including their wide variety of outdoor activities, lodging options, special packages, recent news and videos. Based in Millinocket, Maine since 1982, the New England Outdoor Center has provided visitors from across the world with a one-of-a-kind Maine outdoor experience.
“With the start of the whitewater rafting season in Maine and our plans for expansion, we recognize that our website is going to be one of the most valuable tools for our customers. We feel that the layout, design and capabilities of our new site will allow customers to make plans at our four-season resort from whitewater rafting to snowmobiling, as well as select lodging options easier and faster than ever. Due to our wide range of customers from Maine and across the globe, we are excited to work with the team at Nancy Marshall Communications to create the new website and an ongoing Internet marketing strategy to communicate to our current customers and attract new ones,” said Matt Polstein, co-owner of New England Outdoor Center. Continue reading
Build Your Business in 140 Characters (or Fewer!)
Here’s an article by Sarah Fuller, who is an account executive at my agency, Nancy Marshall Communications. It was first published in “The NMC Report” which is our free bi-weekly enewsletter. Go to www.marshallpr.com to sign up to receive it by email every other week. It is loaded with articles and information on the intersection of social media and PR.
Twitter has become social media’s equivalent of the classic elevator pitch. It’s a well-known technique – if you had a prospective client, CEO or other prospect in an elevator for 30 seconds, how would you describe what your company does in an interesting and to-the-point manner? Twitter is the modern, online and mobile version of this. Continue reading
Five Points to use when judging a PR Program
I wrote this article for my bi-weekly e-newsletter, “The NMC Report.” If you haven’t already, I would encourage you to go to www.marshallpr.com and sign up to receive it by e-mail every other Tuesday. Continue reading
Shameless Plug for The NMC Report, My Agency’s E-newsletter
My agency, Nancy Marshall Communications, puts out an e-newsletter every other week with useful information on Web marketing, Internet marketing and public relations. It’s called The NMC Report. I’d love to have you go to my Web site and sign up for it!
I’m going to give you a sneak peek of an article that will be coming out in tomorrow’s edition. It’s by Anna McDermott who is one of my agency’s account executives and an expert on social media.
Internet Marketing: What Really Works
by Anna McDermott, Nancy Marshall Communications
In the last issue of the NMC Report, I focused on how to use SEO and social media to market your company’s products or services online. Those are obviously both important and useful marketing tools, but there is more to the world of Internet marketing. Another favorite Internet marketing strategy is the use of email marketing. Continue reading
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