The official blog of Nancy Marshall Communications
offering tips, techniques, and thoughts from Maine's PR Maven, Nancy Marshall

 

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Nancy Marshall Maine PR Maven

Kylie Keene: From Spokester to Tour Correspondent

Is this week’s Monday Maine Maven the next big name in entertainment media? Kylie Keene is well on her way!

You may recognize Kylie as the Young & Free Maine Spokester, an outreach program by Maine’s credit unions that allowed Keene to serve as the face and voice of the 18-25 year old crowd in Maine. In this role, Kylie helped that demographic make sense of banking and money through the use of videos and interviews, and attending events throughout the state.

Keene says, “I was so thrilled to be chosen as the Young & Free Maine Spokester. I was able to apply the skills I had learned in school, and build new ones throughout the year.”

These skills will come in handy as she embarks on a new journey as the Nabisco 1D VIP Tour Correspondent. For those of you that don’t know, 1D is short for One Direction…yes, the multi-million dollar recording artists, and every teenage girl’s dream.

How did Kylie get the gig? She says, “A friend shared the position with me on Facebook, saying I was the first person that came to mind when she read the job description. I read the details, and when I learned I could blog, make videos and share stories while enjoying live music and traveling the country, I knew I had to apply!”

In her new position, Kylie is responsible for connecting with fans and sharing the live concert experience with them, even if they can’t make it to a show—sharing stories from the concerts, delicious snack recipes, opportunities for fans to score tickets to concerts, and much more.

Keene adds, “There’s also a great mobile app fans can download that shares exclusive video content, and cool stuff like voicemails from One Direction and a cyber photo booth where fans can create images of themselves with the bands.”

This opportunity serves as a great stepping stone for Kylie in a career as a multimedia journalist. She developed an interest in the field after shadowing a reporter at a Portland news station in high school. Kylie says, “After seeing the fast-paced, ever-changing environments that journalists worked in, and the new people they met on stories each day, I knew I wanted to pursue a field that would offer the same opportunities.”

Who inspires Ms. Keene? While she admires the work of Ann Curry and Barbara Walters, she says, “I am most influenced and inspired by my peers who are currently working in the field; those I graduated with, or worked with as a news intern. I am so proud of my friends who continue to work hard as journalists, and I admire their talent and drive.”

If Kylie’s job sounds like a good fit for you, or someone you know, her advice is to “find mentors and learn from their expertise,” and “to surround yourself with individuals who inspire you, support you, and motivate you to become the best version of yourself.” She adds, “If you really want to do something, and you believe you can do it, then you will.”

To follow Kylie’s summer as the Nabisco 1D VIP Tour Correspondent you can check out her blog at, http://nabisco1dvip.tumblr.com/.

 

Great Success for Julia Clukey’s Camp for Girls

Today marks the conclusion of the 2nd annual Julia Clukey’s Camp for Girls. The 10-day camp ran June 17-21 and 24-28 on Maranacook Lake in Readfield, Maine. The camp is designed for girls 8-12 as a place to develop self confidence and a healthy lifestyle.

Julia Clukey’s Camp for Girls’ campers (red) and staff (blue) on opening day.

Each year, the curriculum for the camp is designed by Olympian Julia Clukey and KV YMCA camp director, Johanna King. The camp features a wide range of activities including swimming, canoeing, kayaking, hiking, nature walks, field sports, arts and crafts, theater and music.

As a part of the support for the camp, the Maine Beer & Wine Distributors Association, and organization that has partnered with Julia Clukey as their responsibility spokesperson, donates scholarships each year to provide the opportunity for underprivileged girls to attend summer. In total, the association has donated $7,000 in scholarships for the camp.

For more information, visit www.clukeyluge.com/camp.

 

Social Networking Does Not Replace In-Person Networking

Nancy Marshall, CEO of Nancy Marshall Communications

From time to time, I meet with young professionals who are starting out in their careers and need to make connections. Some of them have the idea that they can use LinkedIn and Facebook exclusively to make connections without actually meeting people face to face.  I discourage them from relying solely on their computers for networking. Instead, I advise them to join chambers of commerce, boards of trustees, and other civic groups to meet people in person.

Online social networking is a great way to initially connect with people, but it’s no substitute for developing relationships over the long term. I recommend that you always seek out opportunities to meet with people face-to-face. It’s great to use LinkedIn, Facebook, Pinterest or other social networks before, during, or after your in-person interaction but the goal should always be to get together and do something in person. Social networks are a great way to keep track of people in between your in-person meetings.

You can’t truly get to know a person when both of you are behind your computer or smart phone screen. The best (and the worst) of people comes out during face-to-face interactions. I worry about young people who think they have ‘friends’ based on the number of connections they have on Facebook. These might be people who know your name and know what you look like, but until you’ve spent time with a person, you can’t really decide whether they are your friend or not.

My advice is to seek out the people you want to get to know either for personal or professional reasons, and invite them to lunch, or for drinks, or to a baseball game, or to go skiing or biking or hiking.  You may meet these people in a variety of settings but professional networking groups such as chambers of commerce, Rotary Club, Kiwanis and even BNI (Business Networking International) are good places to start.

There’s nothing like a campfire to pull together a group of people as
true friends. In May, we had a group of French students who were
visiting my son Jamie’s school over to our house a potluck dinner and
a campfire. We sang, told stories, and had a wonderful time together.
This is where true friendships are made.

There are so many fun things to do with old and new friends that will strengthen your relationship, but you need to make an effort to get these things on your calendar and extend your circle of influence.  Once you get together and enjoy these times together, you can post photos of yourselves on Facebook and other social networks, and share stories about what you did.

It’s easy to spend most of your time with your family and old friends, but for professional growth and development, you should make an effort to make new contacts and expand your circle of friends.

 

Your Website is the Centerpiece of Your Marketing Program

When you are setting a table for a formal dinner party, you place something beautiful in the center of the table like candles, flowers or a bowl of colorful fruit. This centerpiece ties everything on the table together.

This infographic comes from our good friends at the Caliber Group in Arizona. Both our agencies are members of the Alliance of Marketing Communications Agencies. Thanks to the Caliber Group for sharing! www.calibergroup.com

Your website is the centerpiece of your marketing program. It helps you connect with your targeted audiences and ties all of your marketing efforts together. It contains all the information about your product, service, place, organization or brand that people need in order to connect with you or do business with you. Visitors come to your site to get more information, to evaluate your products and services and to assess your brand. By looking at your site, they decide whether they want to connect with your brand….or not.

Your website is the focal point of your brand, and the foundation of your marketing program. Every aspect of your marketing should point back to your website, including press releases, ads, business cards, brochures, flyers, rack cards, banners, direct mail and social media.

Nancy Marshall, principal of Nancy Marshall Communications

When people go to your website, they will immediately get a sense of your brand. If your website looks amateurish, people will think your business is amateurish.  If it is beautiful and full of useful information that draws people in and keeps them there for a while, then your website will build your brand and convey an image of professionalism.

It’s important to be sure that the centerpiece on your table and the centerpiece of your marketing program are consistent with the image you want to convey to your guests, whether they are coming for dinner at your home or coming to learn more about your organization online.

Sam Shain and the Scolded Dogs’ New Album Keeps You Dancing

Sam Shain, front man of Sam Shain and the Scolded Dogs

In a recent webinar, the host suggested a modified version of the Pareto principle was applicable to social media, saying that 80% of your content development should be personal items that make you relatable to your audience and that sliding in the sales and marketing pitches in the remaining 20% is the key to social media success.

If that’s the case, then this week’s Monday Maine Maven, Sam Shain of Sam Shain and the Scolded Dogs, is doing social media very well!

Shain grew up in Hallowell and credits its “charm and strong community” for keeping him here. Sam also adds, “I’ve been going downtown to listen to music since I was a little kid—Hallowell has an outstanding scene for such a small city!”

If you’ve been downtown yourself, then you have most likely popped into the Liberal Cup, Higher Grounds, The Wharf, Hoxter’s, Easy Street Lounge or one of the many other venues that host live music on a regular basis. The scene has come a long way since Sam first started booking gigs. He says, “I used to make events for gigs, but I rarely use that feature anymore.”

Why not? Facebook.

Shain says, “My Facebook page is a great outlet when it comes to getting the word out and posting my schedule.” Another thing Shain does on his Facebook page is connect with his fans (over 1,000 of them) by asking them questions, and getting their feedback on his show and music. He says, “More activity equals more awareness, so I try to keep it light in my posts and have fun.”

Sam Shain during an interview at WBLM discussing the band’s latest album, A Song We Know.

So, what’s next for Sam Shain and the Scolded Dogs? They are working their way into the Portland music scene and are currently pushing their latest album, A Song We Know. It is currently on sale at all of their shows and Musicians First Choice in Augusta, and will soon be available on iTunes and in Bull Moose.

Shain says, “With any luck, we’ll have a 2014 release to follow up on the success of A Song We Know. In the meantime, we are going to keep gigging it up and keep all of the awesome people that come to our shows dancing.”

To learn more about Sam Shain and the band, like their Facebook page at facebook.com/samshainmusic.

Hallowell Homecoming Extravaganza

NMC client and local filmmaker Chris Walters celebrated his recent meetings with Hollywood producers by hosting a Hallowell Homecoming Extravaganza on Sunday, June 2 at Maple Hill Farm.

The event featured a screening of his film Jim Jones Juice, and music by The Band Apollo, Loc Da American Bulldog, and Sam Shain and the Scolded Dogs along with works from local artists. Hallowell Mayor Charlotte M. Warren introduced the event, which was sponsored by RE/MAX Capital Chris Vallee Associates.

The Band Apollo were one of the many performers at Chris Walters’ (right) Hallowell Homecoming.

Walters begins filming the sequel, Dave’s Intervention, this summer in Maine. To learn more about Chris Walters Productions please visit their website, www.chriswaltersproductions.com.

The Art of Brand Communication

Portland Museum of Art Brand Strategy Coordinator, Caitlin Brooke

When you think of a museum, what comes to mind? Do you envision a forward-thinking, branding machine that brings art to life on your phone, through an artist-inspired cocktail, or by offering Free Fridays from 5 p.m. to 9 p.m.? That’s the exact image Portland Museum of Art (PMA) Brand Strategy Coordinator, and this week’s Monday Maine Maven, Caitlin Brooke, hopes to conjure when you think of PMA.

After graduating from Cony High School, Caitlin attended the University of New Hampshire where she received  dual undergraduate degrees in art history and communication, and an MBA in marketing. A summer internship with PMA’s PR department was her first taste of the career path she would choose, but not before spending three years in Boston working as an associate for an investment firm.

Brooke says, “I absolutely loved developing my professional identity in Boston and being thrown into the fast-paced and demanding world of corporate finance. My role evolved from investor relations to marketing, and I began to take the reins in redesigning the firm’s marketing materials and communications plan.”

At the PMA’s Winter Bash Brooke’s job was to sit and draw the guests as they enjoyed the evening.

By 2010 Brooke decided to leave Boston and do some soul-searching saying, “I wanted to eventually establish myself in Maine, so I took a break and traveled the country before beginning my search for jobs in Portland.” Why Maine? Her reason is simple stating, “The cultural vitality of the city had always enticed me and it’s the perfect location—access to the water for surfing and the mountains for skiing!”

This vital culture of Portland is the driving force behind the success of Brooke’s work with PMA. She says, “It’s about being in the know; having relationships with every department and PMA staffer so they think to call me when something cool is happening in the galleries, on TV, or across the street; it’s about embracing social media as a part of our roles.”

In 2012, the institution officially began to integrate social media into staffers’ professional roles. With this change came the need to create a social media policy and social media team who create content, take photos, Tweet and post on behalf of the museum covering all facets of the institution, and giving dynamic perspectives of what is happening on the PMA campus.

Stop by the PMA Café for an artist inspired cocktail created byAurora Provisions.

This new branding initiative plays a major role in Brooke’s daily routine. She starts her day by scrolling through social media feeds and emailing herself potentially relevant content. She adds, “I need to scope the scene and see what people are talking about. A big part of my job is connecting PMA’s exhibitions, programs and collections to what’s happening in the ‘real’ world, which in my opinion helps pull together the bigger picture of why art matters.”

2012 was a major year of rebranding for PMA, when they gathered national and international traction for their exhibition Weatherbeaten: Winslow Homer and Maine. Brooke says, “Homer was an American artistic genius, and also a hermit with a fantastic moustache and a studio on Prouts Neck in Scarborough.”

PMA used this attention as an opportunity to launch their new logo and to overhaul their brand identity. Brooke says, “Prior to 2012, the museum had an undefined strategy for social media. It was almost a marketing afterthought, but because of all the media attention, we were able to really throw our new look out into the public arena and have a lot of people see it.”

A lot of people have been seeing a new side of PMA, one that doesn’t take itself too seriously and is having fun. Caitlin says, “There is no other form of communication that can convey the energy of an organization like social media, so don’t take yourself too seriously!” While social media is a part of business, Brooke says that it is a part of building relationships, too, adding, “People like to see the behind-the-scenes, real parts of an organization. If something makes you and your coworkers laugh, more than likely other people will see the humor in it too.”

To learn more about the Portland Museum of Art, visit www.portlandmuseum.org, or like them on Facebook to keep up with their latest events and exhibits.

NMC Senior Account Coordinator Rose Whitehouse Retires

This week’s Friday Fab Foto is bittersweet for the staff at NMC—after 11 years, NMC Senior Account Coordinator Rose Whitehouse is retiring today.

She stole the scene from day one, and quickly became recognized as the most fashionable person in the office. Her Death by Chocolate dessert is legendary, along with her passion for the NMC brand.

NMC Senior Account Coordinator Rose Whitehouse (center), with Nancy Marshall (left) and Charlene Williams (right), retires today after 11 years with the company.

During a staff meeting yesterday she confessed that being one of our lead proofreaders was by far her favorite part of the job because she took pride in the ability to ensure that clients were receiving the best product possible. Rose also noted that working with the agency helped keep her trendy, emphasizing a dinner party where she impressed everyone with her knowledge of QR codes.

The office certainly will not be the same without her, but we wish her the best of luck as she prepares for her next endeavor—full-time Grammy to her (soon-to-be-three) beautiful grandchildren!

 

WGAN’s Mike Violette Gives the Inside Scoop on Social Media

WGAN Talk Host, Mike Violette

Politics are dicey in the world of public relations, so it’s probably a good thing that this week’s Monday Maine Maven, WGAN’s Mike Violette, would rather talk about himself and how his love of Maine and social media keeps him fresh.

Violette says, “Politics aside, I just try to listen to what people are talking about when I’m not behind the microphone. Whether it’s in Mardens or Hannaford, I make mental notes and who knows? It might just make it on the next day’s show.”

He adds that he is lucky that the management at WGAN, the Portland Radio Group and Saga Communications are supportive of his leanings, whether they’re political or not, and credits this for his transparency on social media. Mike says, “My job is to have an opinion on the WGAN Morning News, so I take that same approach with Facebook.”

For Violette, Facebook simply feels like an extension of what he has been doing for the past 30 years on radio. He says that even before social networking came about, he was already sharing his life with listeners each day. He says, “You have to connect with your listeners, and there is no better way to do that than to talk about the same things they do—your kids, your families, your dog.”

A recent example of that relationship comes from Mike’s family beagle, Hope. After 14 years his family had to make the difficult decision to say goodbye. His daughter, Jessica, had created a Facebook page for Hope, and when he mentioned on air what the family was going through he says, “The outpouring of support and love from people I had never met was amazing. Even though I had never met them, they had met me, my family and our dog because they’re loyal listeners, and I love them for it.”

Hope Violette aka “Hope the famous beagle”

The responses he receives on Facebook are generally positive, but he encourages the other side to voice their opinion because “it makes for a spirited debate.” He adds that, “No one gets whacked by me for having an opposing view, I encourage that!”

However, you might get whacked if you try to talk smack about fresh scallops and fresh Shipyard brews, two of the items Violette credits for his staying in Maine all these years, but he also says that “in February I could be convinced to move to Key West.” All joking aside, Mike says, “I’m a Mainer and I just love the state and the people.”

When he’s not on air, Violette is a movie fan listing the following as his top 5:

You can connect with Mike on Facebook, or by tuning into the WGAN Morning News weekdays from 5-9am on 560AM.