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Neville Hobson
Playing with my new toys
I’ve been away from my blog for over a week…shame on me. I do have an excuse, however. I’ve been playing with my new toys.
First of all, I ordered a new iPod. My old one was nice, but it was full and had no more hard drive space for me to download podcasts. My new one is the new pink Nano, with 8 Gigs of space for all my stuff. I’ve grown to really love listening to podcasts. My favorite is FIR, which stands for For Immediate Release, is all about PR and social media. The hosts are Shel Holtz and Neville Hobson. Continue reading →
PR People Need to be Technically Savvy
I’m listening to a podcast from Shel Holtz and Neville Hobson on their “For Immediate Release” blog (go to the March 22 edition of the podcast: is PR One Way or Two Way?) It’s about the need for companies and organizations to call on outside help to monitor the blogosphere in order to track their reputations. Their discussion ties back into the conversation that is taking place on AdRants about whether Social Media belongs to the Marketers or the PR people. One comment on AdRants indicated that most PR people don’t have the technical skills to adequately manage Social Media. Continue reading →




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