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new Sanford logo and branding

NMC Participates in Unveiling of New Brand for America’s Newest City: Sanford

On Tuesday, May 7th, Nancy Marshall and Renée Black participated in the launch celebration for the new branding developed for America’s newest city, the city of Sanford, Maine.

Through a strategic process, NMC worked with the Economic Growth Council of Sanford, as well as residents and business leaders to develop a brand that would help fuel economic growth. Nancy and Renee are pictured below with the new Sanford logo on the side of one of Sanford’s fire trucks.

NMC Principal Nancy Marshall and NMC Account Executive Renée Black.

The artwork signifies forward movement, energy and the shape of the Mousam River that runs through the city. The tagline, “Explore. Create. Grow.” signifies the depth of natural, human, and historical resources available to explore in Sanford, as well as the opportunities that can be explored for the future. The word ‘Create’ signifies all that can be created through economic development, education, the arts and recreation. ‘Grow’ signifies the growth potential while living, working and playing in Sanford.

Sanford’s Director of Economic Development Jim Nimon and Commissioner of Economic and Community Development George Gervais are pictured below with Nancy, as they celebrated the successful launch of the new brand. Commissioner Gervais congratulated Sanford for taking the initiative to brand itself and said he will encourage other municipalities statewide to undergo the same process. He said that branding will help with the important process of marketing municipalities for economic growth.

NMC Principal Nancy Marshall with Sanford Director of Economic Development Jim Nimon and Commissioner of Economic and Community Development George Gervais.

The energy and sense of shared purpose was felt throughout the festive celebration, as nearly 100 residents, students, business leaders and municipal employees joined together to celebrate the new branding created for the city by NMC.
It was truly a great day!