Will Traditional PR Become Extinct?
Today’s “Ragan’s PR Daily Newsfeed” predicts the fall of traditional public relations:
Web 2.0 Journal’s Fuat Kircaali believes that yes, public relations will become extinct. “In our estimation, roughly 70 percent of today’s PR firms with their traditional public relations and communications business structures will not survive the fast-approaching social media avalanche,” he wrote. “The remaining 30 percent that need to reinvent their position real fast in their newly morphed industry will prosper, compared to where they were and what they were doing before.” Now, has Kirkaali noticed all the social media efforts PR pros have embraced?


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