Thanks to Rich Brooks of Flyte New Media  and to Nicole Ouellette of Breaking Even Communications for this article that was published on Fast Company’s blog about making the social media choices that are  right for you. Some of my clients have asked me recently which social media they should engage in. There is no one clear answer. You need to engage in the online communities where your targeted audience can be found (the expression is to ‘fish where the fsh are,’) and you shouldn’t over-extend yourself. Only get invovled with as many online networks as you can keep up with.  If your goal is to drive traffic to your Web site, then you need to measure how many visitors are going to your site from each online community or network, then measure the effectiveness of your efforts. 

Of course some people engage in social media because it’s fun!  I love to go on to Facebook because it’s an extension of my normal socializing. I don’t really expect to achieve anything from it other than happiness.  If  happiness is your goal, that’s O.K.!