Out of sight, Out of Mind
I once had a boyfriend who told me there are two sayings about relationships, and he wasn’t sure which one he believed in:
1. Out of sight, out of mind
2. Absence makes the heart grow fonder
This particular boyfriend was a ‘summer’ boyfriend who I had met at my summer camp. What I learned was that for him, #1 above applied. Once we left camp, I hardly ever heard from him again. Unfortunately for me, #2 above applied, so while I was missing him, he was forging a relationship with his new ‘winter’ girlfriend. Continue reading
Yahoo’s Top Searches of 2010
Thanks to Ragan.com’s PR Junkie Blog for sharing Yahoo and Bing’s Top Searches of 2010. These lists reveal to us what topics are of most interest to people. As marketers, we should seek to connect with these topics in some way in order to improve our search engine optimization.
Yahoo! Top Ten:
1. BP oil spill
2. World Cup
3. Miley Cyrus
4. Kim Kardashian
5. Lady Gaga
6. iPhone
7. Megan Fox
8. Justin Bieber
9. American Idol
10. Britney Spears Continue reading
SEO Doesn’t Happen Exclusively on Your Own Website
Thanks to NMC account executive Anna McDermott for writing this article for The NMC Report which was published yesterday.
Did you know YouTube is considered the #2 search engine after Google? That means that everything you have posted on YouTube can be found by millions of people searching for videos to watch. You want your video descriptions to have keywords for Search Engine Optimization. SEO should extend to every facet of an online marketing strategy, from online videos to your blog, not just your website copy. If you incorporate SEO holistically from the beginning, you will see better results across the board, not just in website analytics. Most marketing plans now include press releases, Web copy and social media, and your keywords should be used throughout. Continue reading
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