NMC is proud to be a “business partner” with Constant Contact, the company that makes it easy to send out e-newsletters like this one.  Last week we presented an event at the Black Bear Inn in Orono with Constant Contact. I took this photo of Greg Glynn, one of the account executives from the NMC staff, along with Lisa Madore from Valley Distributors which is a member of our client, the Maine Beer and Wine Distributors Association.

If you go to the Constant Contact website at www.constantcontact.com, and click on the “Learning Center” tab, you will find an incredible library of free resources to help you improve your marketing program. I am simply amazed at the wealth of materials they offer.

 

There’s a step-by-step guide to generating great e-newsletters that you can download for free called “Content is King: A How-To Guide for Writing Valuable Email Communications.”   Here are some of the tips they share taken from their how to guide, which I am summarizing in the bullets to follow with my own experiences in marketing and communications: Continue reading →