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Social Media Marketing
I spend a lot of time driving my car back and forth to work and to client meetings, usually all around the beautiful state of Maine. As a matter of fact, I put in about 25,000 to 30,000 miles a year. I am so thankful that I discovered Audible, which is an online service that allows me to purchase books that I download to my phone then listen to on the Bluetooth in my car.
Recently I listened to “The Impact Equation,” by Chris Brogan and Julien Smith. It was so good, that I plan to listen to it again soon. The authors themselves read their own words. I heard Chris speak in person last year in Portland, and listening to him read his book was like having him sitting next to me in my car, giving me invaluable advice on strengthening business relationships.
The thing I found most helpful was the advice on establishing a social media policy for your business. You may know that at Nancy Marshall Communications, we write strategic marketing plans, which we call The Marshall Plans®, and we include tips on building relationships through social media. This policy will be a helpful addition to our plans.
- When commenting, please use appropriate language, the kind of language you would use in front of your kids. Please refrain from curse words.
- We welcome on-topic comments.
- If you have a negative opinion of our company or any of our people, please feel free to connect with us via our “contact us” page so we can follow up with your comments or concerns.
- We welcome your suggestions. We really do want to address your concerns.
Internal Policy for employees:
- If there are curse words in a social media post, edit those out, but leave the rest of the comment.
- If they are talking about our company or a competitor’s company, do not delete, even if it’s praising a competitor’s company.
- Do your best to follow up with anyone who has a complaint, even if you believe they are in the wrong.
- Pass on any praise to the appropriate person.
- Handling comments or criticism is important to growing the human element of our company.
Thanks Chris and Julien! I am a huge proponent of building your brand by building and strengthening the network around you as a person and around your company. Your book makes a case for this kind of brand-building through relationship building.
In a recent webinar, the host suggested a modified version of the Pareto principle was applicable to social media, saying that 80% of your content development should be personal items that make you relatable to your audience and that sliding in the sales and marketing pitches in the remaining 20% is the key to social media success.
If that’s the case, then this week’s Monday Maine Maven, Sam Shain of Sam Shain and the Scolded Dogs, is doing social media very well!
Shain grew up in Hallowell and credits its “charm and strong community” for keeping him here. Sam also adds, “I’ve been going downtown to listen to music since I was a little kid—Hallowell has an outstanding scene for such a small city!”
If you’ve been downtown yourself, then you have most likely popped into the Liberal Cup, Higher Grounds, The Wharf, Hoxter’s, Easy Street Lounge or one of the many other venues that host live music on a regular basis. The scene has come a long way since Sam first started booking gigs. He says, “I used to make events for gigs, but I rarely use that feature anymore.”
Why not? Facebook.
Shain says, “My Facebook page is a great outlet when it comes to getting the word out and posting my schedule.” Another thing Shain does on his Facebook page is connect with his fans (over 1,000 of them) by asking them questions, and getting their feedback on his show and music. He says, “More activity equals more awareness, so I try to keep it light in my posts and have fun.”
So, what’s next for Sam Shain and the Scolded Dogs? They are working their way into the Portland music scene and are currently pushing their latest album, A Song We Know. It is currently on sale at all of their shows and Musicians First Choice in Augusta, and will soon be available on iTunes and in Bull Moose.
Shain says, “With any luck, we’ll have a 2014 release to follow up on the success of A Song We Know. In the meantime, we are going to keep gigging it up and keep all of the awesome people that come to our shows dancing.”
To learn more about Sam Shain and the band, like their Facebook page at facebook.com/samshainmusic.
NMC is proud to be a “business partner” with Constant Contact, the company that makes it easy to send out e-newsletters like this one. Last week we presented an event at the Black Bear Inn in Orono with Constant Contact. I took this photo of Greg Glynn, one of the account executives from the NMC staff, along with Lisa Madore from Valley Distributors which is a member of our client, the Maine Beer and Wine Distributors Association.
If you go to the Constant Contact website at www.constantcontact.com, and click on the “Learning Center” tab, you will find an incredible library of free resources to help you improve your marketing program. I am simply amazed at the wealth of materials they offer.
There’s a step-by-step guide to generating great e-newsletters that you can download for free called “Content is King: A How-To Guide for Writing Valuable Email Communications.” Here are some of the tips they share taken from their how to guide, which I am summarizing in the bullets to follow with my own experiences in marketing and communications: Continue reading “Great Opportunities to Learn about Email Marketing and Social Media from Constant Contact” »
Thanks to my friends at crwinteractive.com for providing me with this article from their Market Trends Report on social media. CRW Interactive is one of the agencies in my national network called the Alliance of Marketing Communications Agencies. Together, all our agencies provide a wide array of marketing communications services from strategic planning to print , ad and Web production, advertising placement, direct mail campaigns, social media marketing and public relations services. Continue reading “Who’s Watching Whom?” »