F-Commerce and the Power of Social Media
by Anna McDermott, NMC Account Executive
Thanks to Anna for contributing this article to the Maine PR Maven Blog as well as “The NMC Report,” the bi-weekly e-newsletter published by Nancy Marshall Communications. To sign up for a free subscription to this e-news, filled with information on the intersection of social media and public relations, click here.
In case you thought Facebook was losing its staying power, think again. In a recent Brian Solis webinar called “Social Media in Small Business is Anything But Small,” he made it abundantly clear that social media platforms like Facebook are getting more and more influential, especially for small businesses. Continue reading
Is Facebook dying?
A client recently said she thinks Facebook is dying. As a result, she didn’t think we should use it in any of our marketing and brand-building efforts.
I asked my 18 year old son Craig (who has a new blog that he launched just today), and who is attuned to the Facebook habits of his peers across the country and around the world and he said, “no way is Facebook dying.” Continue reading
Branding is as much internal as it is external
Today I spoke at the beautiful Omni Mt. Washington Hotel to a group from the Independent Schools Association of Northern New England about branding. Afterwards, one of the women in the audience approached me about the possibility of visiting her school and educating the people on her staff to help them realize that everyone who has contact with students and their families is part of a school’s brand. Continue reading
Social Media and Email Marketing Seminar this Thursday September 30 at Black Bear Inn
If you receive my bi-weekly e-newsletter, The NMC Report, then you know that my agency is co-hosting a seminar this Thursday with Constant Contact at the Black Bear Inn in Orono, Maine, from 8:30 to 12:30 a.m. about social media and e-mail marketing. Corissa St. Laurent from Constant Contact will be the presenter. Best part about it? The whole thing is free, and I’m even buying coffee for everyone who comes! Other snacks will be available for a small fee.
My PR and Marketing Services Firm, NMC, is in the business of developing web sites, starting with a web strategy plan and then developing the content, design and functionality. We feel that one of the most important parts of the process is how you promote your website once you have launched it. That’s where this seminar will help you out. You will learn techniques to develop stronger relationships with your customers and to drive more traffic to your website. Continue reading
Do you try to “manage” the conversation on social media?
At my workshop on marketing and communications at the Snow Sports Conference today at Sunday River, the conversation turned to social media. No surprise. Ski areas are communicating with their guests through a wide variety of social media networks.
After the session, Pam Fletcher of Nashoba Valley in Massachusetts approached me and said that she had an experience recently where she decided to let an online conversation about her resort ‘play out’ on its own without interjecting. There had been a somewhat negative news report in the local media about a new development at the resort, and when it was published online, her customers came to the rescue. Rather than injecting her own voice into the connversation, she let her loyal customers defend her brand. She believes that the result was much better than if she had gotten defensive.
What do you think? If someone says something negative about your brand in a social network or a newspaper website, do you let the conversation play out on its own or do you get involved? What’s the best approach? I am interested in hearing your thoughts.
Social Media Acrobatics in Maine Ahead Magazine
An article in the August 2010 issue of Maine Ahead Magazine profiled three social media “experts”: Rich Brooks, Lynnelle Wilson and me. Thanks to Publisher Mark Wellman and Editor Tori Britton for the time and effort they put into writing this article and publishing this great magazine! I thought it was interesting how each of us focused on diffferent aspects of social media and the return on investment in terms of time and effort. Continue reading
“You like me! You really like me!” … Five Tips for Building your Facebook Community
By Katie Greenlaw, Account Coordinator at Nancy Marshall Communications
(Katie is pictured at the computer, with NMC team members Juli Settlemire and Greg Glynn looking over her shoulder.)
Katie is a new member of the NMC team. She brings excellent credentials to her job, having worked as director of public relations at Thomas College where she also earned her M.B.A. with a 4.0 G.P.A. Welcome Katie!
Facebook is an important tool in today’s business world. Companies worldwide both large and small are increasingly seeing the relevance of having a Facebook page to share their news, special promotions and tips with current or potential customers. However, you can have a truly captivating, motivating, engaging and inspiring page, but what good does it do if no one is looking at it? Continue reading
Social Media: How to apply the latest and greatest social networks to your PR program and how to measure the impact!
Yesterday, I presented a workshop for members of the Maine Public Relations Council in Portland on social media. I want to thank my friends at The Caliber Group in Tucson, Arizona for their help in developing the presentation.
Social media is part of an overall integrated strategic PR Program. Many people would argue as to exactly what constitutes social media, but most think of it broadly in terms of any kind of online interaction, even e-mail and e-newsletters.
The Big Four
The Big Four social networks are Facebook, MySpace, Twitter and LinkedIn, although there are many other new communities, games, forums, apps, blogs, micro-blogs and media sharing programs being developed every day. They are allowing us to communicate directly with highly targeted audiences. Social networks build online communities who share interests or want to explore others’ interests. Members create their own online ‘Profile” with biographical data, pictures, likes, dislikes and other information. Introduced in 2002, Friendster was the first social site, followed by MySpace a year later. Social media is evolving every day. It is likely that within five years the “Big Four” will be replaced by other big networks of some kind or other. Continue reading
Social Media Sways the Conversation: A Blog Post from one of my agency partners
Thanks to Sam Brace at the Caliber Group in Tucson, Arizona, for this blog post on social media. The Caliber Group is a member of the agency network that my agency belongs to: The Alliance of Marketing Communications Agencies.
Social Media Sways the Conversation, by Sam Brace, The Caliber Group
Social media’s multimillion person reach influences our daily conversation.
We have known for several years that participation on social media platforms are growing by the numbers. Social media is also growing in terms of influence, according to the May 10 issue of Time magazine. Continue reading
Combining Social Media with Blogs and E-newsletters
I’m fond of Constant Contact, the company we use for all our e-mail marketing. They have a great product and they stand behind it with great service. Now they are also in the game of social media as a way to complement e-mail marketing. I liked the case study they put out today because the woman they profiled has a blog, an e-newsletter, and a Twitter account, as do I. She cross-sells her e-newsletter using her blog and Twitter, as do I!
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