Three Golds from the Maine Public Relations Council Golden Arrow Awards for NMC
I’m happy to announce that Nancy Marshall Communications was awarded three Gold Awards at the Maine Public Relations Council Golden Arrow Awards Ceremony this past Thursday, October 14th.
The first award was in the technology category for the Saddleback Maine website. When we created this site, our clients wanted to showcase the natural beauty of the Rangeley Lakes Region with big, bold photography. We wanted to be sure they benefitted from the best search engine optimization, so we carefully crafted the copy so it highlighted the key words that we knew people were searching on. The result? A beautiful site that is highly optimized for the search engines.
The second award was in the special events category for the Taste of Maine Media Marketplace. This is an event we organize annually for the Maine Office of Tourism. The purpose of this event is to bring represntatives from the Maine tourism industry to New York City and create a marketplace exclusively for members of the travel media. We have had the opportunity to garner considerable national publicity in such publications as O the Oprah Magazine, the CBS Morning News and the Today Show through contacts made at this event. Not only do we have representatives of the tourism industry but we also serve an amazing array of Maine seafood specialties and Maine-made drinks. It’s an event that everyone loves to attend, and evidently the Golden Arrow judges deemed it to be an excellent public relations initiative, as well. Continue reading
The Amazing Ready Brothers
Last Monday, I was in New York with the team from Maine’s Office of Tourism for the annual Taste of Maine Media Marketplace.
John and Brendan Ready, aka the “Ready Brothers” were along as one of the tourism “PR Partners” with a table at the marketplace.
Here are two of the finest kind of Maine ‘boys.’ And they have a new take on an old Maine business. The Ready’s recently started “Catch a Piece of Maine.” They are selling lobster traps as if they were time shares. You can buy one of their traps for $2,995 a year and get all the lobsters that are caught in the trip delivered to you, along with all the fixings to make a real Maine lobster dinner. If you don’t want the lobsters delivered to you, they will deliver them to a family member, a client, or a friend. Not only that, but you can get to know the lobsterman who tends to your trap. He will send you emails and videos of the conditions, of his boat, and of the lobsters as he catches them. Imagine having a lobster bake in Milwaukee, Missoula, or Monterey, and watching a video of the lobsterman in Casco Bay, as you cook the lobsters and clams from Maine.
In this day and age when people want to know more about where their food comes from, this is a brilliant idea. They plan to engage in Social Media to sell lobsters. Who woulda thought? This is a great way to ‘ Catch a Piece of Maine.’
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