The Difference Between Subscribers, Fans and Followers
I receive daily emails from Brian Solis, who is an expert on defining the convergence of media and influence. His recent post on “The Difference Between Friends, Fans and Followers” was very interesting and I recommend you read it. One thing I learned from reading this post is that Twitter has a new website totally geared toward businesses that are trying to use Twitter for marketing.
Brian describes the various roles of the audiences or participants in social networks. His post reinforced for me how important it is for us (as marketers) to have goals in mind when we enter into a dialogue with our social networks. The technique of message mapping which we use at Nancy Marshall Communications provides an excellent foundation to guide our conversations in social networks and to keep us on message, and on strategy. Otherwise we may be wasting our time in social networks without having any idea of what we are trying to accomplish. Here is my template for Developing a Strategic Communications Plan for your organization which includes setting goals for all your communications as well as creating a message map.
Build Your Business in 140 Characters (or Fewer!)
Here’s an article by Sarah Fuller, who is an account executive at my agency, Nancy Marshall Communications. It was first published in “The NMC Report” which is our free bi-weekly enewsletter. Go to www.marshallpr.com to sign up to receive it by email every other week. It is loaded with articles and information on the intersection of social media and PR.
Twitter has become social media’s equivalent of the classic elevator pitch. It’s a well-known technique – if you had a prospective client, CEO or other prospect in an elevator for 30 seconds, how would you describe what your company does in an interesting and to-the-point manner? Twitter is the modern, online and mobile version of this. Continue reading
Combining Social Media with Blogs and E-newsletters
I’m fond of Constant Contact, the company we use for all our e-mail marketing. They have a great product and they stand behind it with great service. Now they are also in the game of social media as a way to complement e-mail marketing. I liked the case study they put out today because the woman they profiled has a blog, an e-newsletter, and a Twitter account, as do I. She cross-sells her e-newsletter using her blog and Twitter, as do I!
Talking About Social Media in a Room Filled with Great Energy in Skowhegan, Maine
This morning, Greg Glynn from my agency team and I presented a seminar on Social Media for Small Businesses at the Skowhegan Community Center. The workshop was sponsored by our client, Skowhegan Savings. We talked about how small businesses need to define their goals, their identity, and their key messages before diving into the pool of social media. We recommended that people who are totally new to social media start by establishing an account on Linked In to start experimenting with the power of increasing your network of contacts. Continue reading
To plurk or to twitter, that is the question?
I’ve signed up for quite a few social networking sites over the past several months. I feel that if I am going to recommend social media marketing to my clients, I need to have first-hand experience. One of the sites that is the most difficult for me to stay up on is Twitter. It’s designed as a way for you to convey to your ‘social network’ what you are doing, or where you are, on an hour-by-hour basis throughout the day. Continue reading
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